Yottaa

We’re excited to sponsor eTail West 2026 🎉

If you care about conversion, site speed, and delivering better shopper experiences, this is the event to be at.

Join us in Palm Springs later this month to connect with retail leaders and learn what’s next in eCommerce performance.

🎟️ Retailers and brands can save 20% with code SPONSOR20
👉 Register here: https://hubs.li/Q0404pGD0

A 30–60% improvement in site speed isn’t just a metric — it’s a conversion win.

That’s the kind of impact customers are sharing in verified G2 reviews.

Curious what that kind of improvement could mean for your site?
👉 Book a demo to see how Yottaa works. https://hubs.li/Q03_Kmbz0

AI agents are starting to make decisions about your site before shoppers ever see it.

Yottaa has announced its MCP Server — built to help retailers surface real performance signals to AI-driven systems evaluating speed, reliability, and trust.

As agentic commerce accelerates, performance isn’t just a UX metric. It’s an input to automated decision-making.

Read the announcement 👇
https://hubs.li/Q0409l620

Yottaa Launches Industry-First MCP Server Purpose-Built for eCommerce Performance Intelligence | Yottaa See the winners from Yottaa's inaugural Site Speed Awards. We reveal the top 10 fastest sites and the winners of each category.

Ever optimized images, shipped performance fixes, and still watched LCP barely move?

That usually means the bottleneck isn’t where you think it is.

In his latest Web Performance Calendar article, Yottaa engineer Amrik Malhans breaks LCP into its underlying sub-parts — showing how server latency, late resource discovery, download time, and rendering delays each require very different fixes.

https://hubs.li/Q03YSMGp0

2026 is loading... and we're making sure it loads fast.

Here's to a year of lightning-quick experiences, minimal downtime, and zero cart abandonment.

Happy New Year from the Yottaa team!

Wishing everyone a peaceful holiday season, whether you're taking time off or keeping things running smoothly.

We're grateful for the partnership this year and looking forward to what's ahead.

Happy holidays from the Yottaa team.

Your homepage is dying. AI is writing the eulogy.

Yottaa data from Cyber 5 2025 found that 77% of AI-driven sessions during the shopping period landed directly on PDPs. Only 2.6% of AI-led shoppers entered through a homepage at all.

While you perfect your homepage hero banners, AI shopping assistants are routing customers straight past them. If your performance strategy still prioritizes the homepage, you're optimizing for traffic that doesn't exist.

Read the full analysis: https://hubs.li/Q03XStb90

Fewer sessions. Higher intent. New AI-driven behavior.
Cyber 5 2025 revealed a major shift in how shoppers buy — including traffic declines up to 16%, mobile powering 80% of orders, and AI visits landing on PDPs 77% of the time.

The implications for 2026 are big.

Get the full analysis →

What Yottaa Data Reveals About the 2025 Cyber 5 | Yottaa Yottaa data reveals how eCommerce sites performed during the 2025 Cyber 5, as well as insights into shopper behavior and AI discovery.

Our data showed conversion rates during the Cyber 5 increased significantly over last year. This year, the average conversion rate of YOTTAA customers during the Cyber 5 was 3.77%. This reflected nearly a 20% increase over 2022!

Comparing this to published baselines, YOTTAA customers converted at a higher rate:
— Shopify: 2.5%-3%
— IRP, November 2022: 2.12%
— BigCommerce Q3: 2.69%

Sources differ and every industry might have its own target baseline, based on consumer behavior. But most point to 2.5% or 3% as a target signaling strong conversion – so we’re thrilled to see our platform helping customers convert at rates nearing 4%.

Read our Cyber 5 recap blog to learn more.

The 2023 Cyber 5: Insights from YOTTAA Data - Yottaa It was another successful year for Yottaa customers, who saw Cyber 5 conversion rates of nearly 4%. There was a lot of pressure on retailers to deliver high sales numbers during the Cyber 5 this year, to make up for a slowdown of consumer spending. Retailers were happy to see a record 200.4 million....

What is the difference between mCommerce and eCommerce?

Yottaa’s latest eBook, mCommerce Best Practices for 2024, helps brands like yours understand mCommerce shopping trends so you can convert mobile browsers into buyers.

Download the eBook to learn more: https://bit.ly/402h7ov

The Rise of mCommerce - Yottaa Our latest eBook examines these trends and the technology your site needs to meet the needs of today’s modern mobile shopper.