Goodwin Design Group

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Last week’s Founders’ Innovation Day was a great event!

Thanks to our clients and friends Nancy Kalish, Founder of Rule Breaker Snacks, and Mumbi Dunjwa & Vuyo Dunjwa, Founders of Naturaz, as well as Joan Trammell, Naturaz VP of Sales, for your company, comradery, collaboration - and comedy.

Thanks to all involved in bringing this event and the 200+ people who attended it together, including ECRM/RangeMe's Wayne Bennett, Sarah Davidson, and Joseph Tarnowski, and retailmediaIQ's Jeffrey Friedman and their teams.

It was great to meet and learn from buyers from leading retailers including Walmart Amber Bynum, Wakefern Pat Mooney, Sprouts Farmers Market Brody Burk & Madison Robertson, 7-Eleven Matthew Bunevich, Target Le'Spencer Walker, GNC Roberta Townes, and CVS Brian Eason, as well as Bridge CEO Rohit Mathur, Sawaya Capital Partners Teddie Townsend, Founder of Health & Her Gervase Fernandes, Founder of Cheers Brooks Powell 🍻 and Founder of Happy Coffee Craig Dubitsky.

Here's a recap of the day's events from PLANTVERSE's Founder Elizabeth Hemphill-Burns:
https://lnkd.in/e4X_iGta

And here's a look at the product showcase:
https://lnkd.in/eWaSnSq9

Congratulations to our friends, clients and partners, Mumbi & Vuyo Dunjwa, founders of Naturaz, and the entire team and network of supporters we have assembled!

Another major milestone, with many more to come.

Lots of work and lots of love!

Naturaz is at an inflection point.

So glad to be be a part of it all!

Together over the last couple of years we have rebranded Naturaz, made inroads into major retailers and distributors, and raised $1 million in growth capital.

Even more remarkable, all of that $1 million raise came from the greater Philadelphia area.

(See links in comments below.)

Companies founded solely by women receive less than 3% of all investment capital according to many sources, including Harvard Business Review.

And for women of color it is a much smaller percentage yet.

We will be closing our round by the end of September (Q3) 2024 and invite investors to reach out if interested in joining us on this exciting journey.

lnkd.in

Sharing some additional recent work for our friends at Aahana's, including business cards, sell sheets, insert cards, and other consumer and trade sales and marketing materials.

Find Aahana’s at a growing number of local and national retailers, on Amazon, and on their website (https://aahanasnaturals.com/).

It has been a while again since we last posted, but we are very proud to share our recent work with our friends at Aahana's Naturals on their branding and packaging redesign.

Bill had been introduced to founder Sonal Khakhar a few years ago, and joined her team of advisors. We then set about positioning the brand for growth in collaboration with her team, including our long-time friends and collaborators, Jeff & Hillary Canner and their team at CRG (http://crgup.com/)

Our redesign includes a new brand mark, a vibrant color palette balanced with bold black and white elements, real and natural ingredient images, and playful, organic graphics.

Together these new brand assets evoke convenience, nutritional value, and the vibrance of their native India, as well as the origins, great taste, and many healthy benefits of Sonal’s delicious, traditional Khichdi Lentil Bowl recipes.

Find Aahana’s at a growing number of local and national retailers, on Amazon, and on their website (https://aahanasnaturals.com/).

It's been a while again since we last posted, but we are very excited to share this!...

Congrats to our friends and clients, Mumbi and Vuyo Dunjwa, on the launch of our recent Naturaz brand refresh.

Our redesign was launched on Fourth of July weekend, and was introduced at Cosmoprof last week to an exciting and overwhelming response from leading retailers.

Our rebrand is as vibrant and energetic as Mumbi and Vuyo are themselves.

And as invested partners in their continued success, we can't wait to see - and help create - what's next!

https://www.instagram.com/p/CgCZBmBg0R0


https://www.naturaz.com
https://www.facebook.com/NaturazHairCare
https://cosmoprofnorthamerica.com

This past year has been a big one for all of us - and has forced us all to realize what matters in our work, in our personal lives, and everywhere in between.

It's been a while since we last posted - but in truth, it's because there's been too much activity and excitement behind the scenes.

2021 marks our 25th year in business. Over the years we've had the opportunity to do some amazing things...including witnessing some of our friends and partners grow beyond expectation. And that is most true this past year or so.

We've been working with our friend, the brilliant Nancy Kalish and her Rule Breaker Snacks for a few years from an early stage, and watching her mission and her safe and delicious products flourish – particularly this past year - has been a highlight.

Bill is an equity partner and member of the board of directors, and our group designed the packaging that now -

✔️ is available in over 3,000 stores
✔️ was spotlighted on Instagram by Kristen Bell
✔️ appeared on Shark Tank a few months ago
✔️ was selected by Bimbo Bakeries USA as an investor & partner

25 years in, we've been lucky to work with amazing people, brands, and products - and there's more still to come.

We can't wait to see where Rule Breaker will go. Go get em Nancy!

Summer night at the studio (natural light & no filter!)

NUK® Simply Natural™ bottles and infant products are among the highest rated in the category. Recommended by 97% of Moms, and accepted by 93% of babies!

We are proud to have worked with our client team at Nuk to brand, package and launch this great line!

Our work included talent sourcing and emotive photography that captures the bond between Mom and baby, as well as photos and illustrations which demonstrate the unique benefits of each Simply Natural SKU.

The Original is back! Look for Bazooka Bubble Gum Throwback Packs - with retro comics and fortunes in stores this spring & summer!

And sharing the love from a few others’ posts on Insta, as well as this great write up among many others...
https://www.foodandwine.com/news/bazooka-joe-comics-return-bubble-gum

We are proud to share, and ask that you take a minute to back this Kickstarter campaign by our friend and client Nancy Kalish and Rule Breaker Snacks!...



It is off to a great start, and we’d like to keep the momentum going – and to ideally reach their stretch goals!

And yes, our group designed the campaign as well as the new packaging! We also directed the video, created by our friend and photographer, David Swanson. (In fact, a few of you and your kids had helped - and some are featured.)

Please reach out to Rule Breaker Snacks with any questions: [email protected].

And please forward and share this far and wide with anyone you think might be interested!

Rule Breaker Bites: Snack Time Solved! Rule Breaker Bites are the best better-for-you treats you've ever tasted. Vegan, gluten-free, nut-free, no GMOs, no crap!