ENSOhello

Today’s spotlight on Artist Marketing IRL is from Sue Pendleton Art

A pair of red glasses. A small studio insight. A glimpse into the skill, choices, and experience behind the work.

This is marketing, hard at work.

And check out Sue's website: www.suependleton.com

ENSOhello

Zig Ziglar, the legendary sales trainer, helped reframe sales as something rooted in service and trust.

If you helped someone understand your process, see the value behind your work, or feel more connected to the story...you practiced marketing this week.

That counts.

This question gets to one of the core principles of marketing: your value proposition.

It’s how you help people understand what your work has to offer: your process, point of view, style, and more.

The clearer your answer is, the easier it is for others to see the value in your work.

Let people (and your fellow artists) see that you understand and care about what goes into a finished piece.

Value isn’t random.

We know mass-produced objects and handcrafted ones aren’t priced the same for lots of reasons.

The same is true for art.

Materials, skill, originality, experience, process, and what makes something one of a kind all shape value.

This week, let’s help people see the value behind our work.

Artist Marketing IRL: Today’s spotlight is from Heather Sink of Craving Art Studio in Beaufort, NC.

A finished painting. A studio dog. A small glimpse into the world around the work.

This is marketing, hard at work.

Check out Heather's work - and available workshops - at her website: www.cravingartstudio.com

ENSOhello

7 likes may feel disappointing.

But if you’re early in your marketing practice, that’s a solid start.

Comparing yourself to artists who are further along in their marketing practice isn’t an accurate measure.

Where you are today is a good place to begin. 👍

When someone asks, “How many hours did it take?” they’re trying to understand value through time alone.

We know there's more to it: skill, experience, process, materials, decision-making, and meaning.

A VALUE PROPOSITION is simply what helps people understand why your work is worth what it is.

This week’s challenge:

Start noticing the spaces, moods, colors, and communities that feel connected to your art.

We’re taking small guided steps to build your marketing practice.