CapabilitySource

Today, we honor all those who have served. Thank you for your sacrifices and fighting for our freedom.

Back in 2011...
- The global population reached 7 billion
- The first Chromebooks were released to the public
- Snapchat launched under the name “Picaboo”
- CapabilitySource was founded to simplify the way people work and help companies navigate the complex landscape of marketing digital transformation

Flash forward to 2021 and...
- The 2020 Olympics were hosted in Tokyo
- Texas overcame winter storms
- Tom Brady won his seventh Super Bowl
- CapabilitySource expanded their partner network to include Salesforce, HubSpot, Growthential and Acquia
- CapabilitySource has been a gold sponsor of all 2021 Digital Marketing for Financial Services Summits
- CEO, Glenn Coward, spoke at the Adobe Summit for the first time
- CapabilitySource celebrates their 10-year anniversary TODAY!

Today we celebrate our achievements, but more importantly, all of our clients’ and partners’ achievements. We would like to thank everyone who has been a part of the CapabilitySource journey and mission.

Today and every day, we pursue

Operations

Do you find yourself wondering why your digital transformation efforts are missing the mark? Could it be that you are focusing too much on technology instead of the people using it?

At CapabilitySource, we have created the People, Process, technology and Information (PPtI) framework which encourages clients to take a balanced and holistic approach to marketing digital transformation. We believe technology is simply an enabler within the digital transformation process. And while technology is crucial to digital transformation, it will not accomplish much without people, process and information all working in sync toward the same efforts.

Learn more about the PPtI framework and how you can implement a people-first approach to digital transformation within your own organization in our newest blog below.



https://capabilitysource.com/marketing-digital-transformation-its-more-than-technology/

On National Intern Day, we celebrate our 2020 and 2021 interns. Not only have their contributions made a real difference to CapabilitySource, but we have also learned from their passion, enthusiasm and eagerness to use the skills learned in the academic world to contribute to the professional workforce.

We applaud Alexis and Kailee as they have embarked on full-time positions and proud to have Eve join CapabilitySource full-time as Marketing Manager.

Introducing our newest Facebook segment, Carpe Diem, where you will get to know more about our culture and people at CapabilitySource. We believe people are the most important part of digital transformations and we also believe that our people are the heart and soul of our organization.

From the West Coast to Canada to the East Coast, we have Sourcerers working all over the continent and exploring all over the world. Follow along for more updates on our people as they portray CapabilitySource’s value of work hard, play hard.

Does your organization struggle with messy lead handoffs, poorly coordinated ad campaigns and missing marketing data? Join us on July 7th for our webinar with Workato, Campaign & Lead Management Hacks Every Leader Should Know, to learn how you can improve your marketing processes. Industry leaders from Workato and CapabilitySource will show you how you can capture, qualify and close more leads using Workato automation.

You do not want to miss out on this event! Register today!



https://bit.ly/35qshI5

CapabilitySource is proud to be a sponsor of the Digital Marketing for Financial Services Canada Summit on June 15-16.

Register to hear about modern digital marketing best practices and strategies from marketing financial services leaders. Join our President and CEO, Glenn Coward, as he presents a client case study and discusses how to craft and implement the right MarTech stack to support your organization’s unique growth goals.

Register today and use our discount code (CSDMFST21) for 20% off the registration fee.



https://www.financialdigitalmarketing.com/

CapabilitySource is proud to be a Sponsor of the Adobe Summit- the Digital Conference 2021. Join us at the FREE Adobe Summit on April 28 at 2:30 PM CDT as our President & CEO, Glenn Coward, explores the benefits of using Workfront as a Marketing OSR and how it fits in the Adobe stack.

Be sure to add session S273, "Optimize Your Operational System of Record", to your schedule. We hope to see you there!



https://summit.adobe.com/na/?sdid=J469WTJL&mv=search&s_cid=7015Y000002e4dPQAQ&s_iid=7015Y000002e3UhQAI&s_kwcid=AL!3085!3!496020701735!b!!g!!adobe%20summit!12238216740!120222674594&ef_id=CjwKCAjwmv-DBhAMEiwA7xYrd2GP-fO98x0zh7MRW0MMGx1G_7tRlflFRPsDx-Slu8HY3m8FZ9I0_hoClIIQAvD_BwE:G:s&gclid=CjwKCAjwmv-DBhAMEiwA7xYrd2GP-fO98x0zh7MRW0MMGx1G_7tRlflFRPsDx-Slu8HY3m8FZ9I0_hoClIIQAvD_BwE

While staying up to date on modern technology is absolutely essential for successful organizations, acquiring new marketing technology is only the beginning of the battle. Learn more about how CapabilitySource helps organizations who are struggling to efficiently integrate their marketing technology into their existing work processes and employees' skill sets.

Current Challenges for Adopting Digital Marketing Technologies CapabilitySource helps large companies that don't have a plan for adopting digital marketing technologies. Many organizations' don't use the technology they ...

How can your organization cut costs and improve efficiency and effectiveness among the team? Your organization's MarTech Stack and the alignment created between marketing and other departments can make a difference in protecting marketing budgets. Learn more about how to reduce costs through automation.

Reduce Costs Through Automation - CapabilitySource With budgets for marketing initiatives down, CMOs must take advantage of MarTech to reduce cost by automation.

We are so proud of our CapabilitySource Team. Our team is a uniquely formed group of highly qualified and experienced digital transformation experts. Our abilities are based on real experience. Together, we have now designed and built bespoke marketing systems for more than 50 enterprises and governments, including some of the largest and most successful companies in the world. We like what we do and we are good at it. We work as a team and we have fun together. We bring a can-do attitude and positive culture to our work. We hope you will take the time to get to know more about us as well.

The CapabilitySource Team The CapabilitySource staff is an experienced collective of forward-thinking individuals with prior experience in various industries as seasoned consultants a...