Root and Splendor
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rooted in the earth. experience its splendor.
100% natural, non-toxic and eco-friendly products for
Yay!!! We won the NIQ Design Impact Award for our packaging redesign!
This award recognizes designs that don’t just look good, but also perform on shelves. Design is critical to how we communicate with you, and our redesign was built to make a strong first impression while guiding every step of the journey so you can understand what’s so valuable about both the sustainable packaging and the powerful plant based formula inside.
We partnered with the most amazing Purely Righteous Brands of San Diego on this redesign, and it was such a joy working with them. We took the roots of our very first design (shout out Renae Hetzer) and carried that story forward into where we are today.
Small brand, big moment! Swimming with the big guys and loving every second of it.
09/18/2026
We needed our laundry detergent to do the hard work: deep clean, remove stains and odors, brighten, whiten, and soften. This isn’t just beautiful packaging, it’s premium performance, backed by EWG Verified status and lab verified results. Powerful clean from Mother Nature.
📷: Katie Wann, Inc. | Photography & Design
09/10/2026
🌱 Scent Story: 2250 🌱
Every blend we make starts with a story.
2250 is the beginning of Root & Splendor: our family house number, where kids run barefoot, chickens roam, and fresh air moves through the home day and night with a constant flow of hustle and bustle. It’s life; beautiful and joyful, exactly as it is.
2250 is where love shows up in the small, everyday things. Where nurturing isn’t a moment, it’s the whole day. I wanted to capture that feeling, the safety and softness underneath all the noise, and that’s just what we did.
Everything we do at Root & Splendor is intentional, even our blend names. 2250 is home: simplified, joyful, and full of love.
I hope you enjoy it as much as we do!
With love, Kristin
#2250
09/10/2026
🌱 Scent Story: 2250 🌱
Every blend we make starts with a story.
2250 is the beginning of Root & Splendor: our family house number, where kids run barefoot, chickens roam, and fresh air moves through the home day and night with a constant flow of hustle and bustle. It’s life; beautiful and joyful, exactly as it is.
2250 is where love shows up in the small, everyday things. Where nurturing isn’t a moment, it’s the whole day. I wanted to capture that feeling, the safety and softness underneath all the noise, and that’s just what we did.
Everything we do at Root & Splendor is intentional, even our blend names. 2250 is home: simplified, joyful, and full of love.
I hope you enjoy it as much as we do!
With love, Kristin
#2250
There’s a real joy in experiencing a place through your kids’ eyes. Our founder and her family went to Hawaii this summer, and this one’s from her son, Dominic Fracassi, who caught the island’s beauty & serenity perfectly.
08/26/2026
✨ Rooted Around Town ✨
This week’s stop: Whole Foods
We’ve been on these shelves for a year and a half now, and we still haven’t told you the full story. It took about a year of nurturing this relationship before we got the yes, and a lot of doors had to open before this one did. Whole Foods was one of the partnerships we wanted most, one we worked hard for, all to bring you the best laundry essentials at your favorite stores.
Every time we walk in and see our products here, it still doesn’t get old.
Stop by, say hello to our favorite laundry essentials, and let us know if you grab one!
08/21/2026
Root & Splendor is about that joyful feeling of home. So when it came time to paint some art for our shop, we skipped the professionals and asked our 15 year old cousin to paint an old board. No direction, just the essence and vibe of our founder and brand. This is what she made! She sees the world in color, and we’re so proud to let her show it. Watch this name, Audrey Yontz. Talent like this doesn’t stay quiet for long. Thank you for the beautiful board, Audrey! 🌸🏄♀️
07/31/2026
Hi, my name is Kristin. 👋 I’m a mom of 4 amazing and very active boys and the founder/owner of Root and Splendor.
As I faced mountains of their super dirty and stinky laundry, I searched for laundry products that were both 1) effective and 2) safe. The natural products on the market had no chance at removing their stains, and then I learned that even natural products use ingredients that still aren’t safe. No thanks! (A common misconception is that natural means safe).
About ready to give up on natural laundry care, I decided to take matters into my own hands to create products that met both of these needs. Root and Splendor was born. After five years of formulating alongside chemists and scientists, we created the products you know and love today.
Thanks for trusting Root and Splendor. We make nature’s most powerful laundry essentials - all in sustainable packaging, too.
Put any questions you have below. 👇🏽 We love connecting with you!
07/22/2026
It’s the little rituals that make a house feel like home. 🌿
A quick spritz before guests arrive.
Fresh linens at the end of a long day.
A refreshing mist on your favorite sweater.
A naturally scented boost for your dryer balls.
Our Room & Body Sprays are made with pure essential oils and thoughtfully crafted to freshen your everyday moments, all without synthetic fragrances.
Simple ingredients. Beautiful scents. Endless uses. ✨
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Vista, CA
92081, 92083–92085
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