Born Primitive
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The apparel brand of the driven — Proudly Veteran owned and operated. Let’s face it. Our generation has gotten soft. Your word is your bond. Lest we forget.
Too many people in modern society just want entitlements, quick thrills and instant gratification, without wanting to put in the hard work that we all know is necessary for anything truly worthwhile. Born Primitive was created for the modern savages out there who reject this notion and refuse to accept the mediocrity that society now fosters. Whether it’s at the gym or in life, our beliefs are simple. Set goals, relentlessly strive to achieve them, and never make excuses. Look people in the eye and give them a firm handshake. Throw your conventional limits out the window and realize your true potential. Born Primitive is owned and operated by an active duty military family. We are extremely grateful to those who serve or have served this great nation (especially our fellow military, firefighters, police, and first responders), and we are proud to support various charities, including the Navy SEAL Foundation and 555 Firefighter Fitness. Most importantly, we hold a special place for those who have made the ultimate sacrifice while downrange or in the line of duty.
10/06/2026
The Duty Boot For Athletes. Now available in Multicam and Black Multicam.
Let's review:
-Wide toe box.
-4mm drop.
-Lightweight EVA midsole.
-TPU heel stability.
-High-cut support.
-Durable suede and polyester upper.
-Multidirectional traction.
https://tr.ee/defender-1-boot
It was your call. We just answered it.
You guys blew us away with your response to the Defender 1, so we decided to launch the next two colors in the lineup early.
You can now shop The Duty Boot for Athletes in Multicam and Black Multicam.
Available Now.
We said November, but you wanted them now.
DEFENDER 1 - THE MULTICAMS
Now available.
10/04/2026
Get the good stuff, guilt-free for ONE LAST DAY!
Our best-selling SAVAGE 1s are 20% off during our site-wide sale.🔥
AND you can shop these brand new styles as well:
-Primitive 1s Starting at $117
-Defender 1s Starting at $153
SHOP THE VAULT: https://tr.ee/born-primitive-sale
10/02/2026
Boat-worthy. Bear-approved. Our new fall flannels are 20% for a limited time.
Site-wide sale ends 10/14. Exclusions apply.
https://tr.ee/born-primitive-sale
10/02/2026
Our 9-5 crew during their 5-9s in Born Primitive. ➡️ ➡️ ➡️ ➡️
Our site-wide sale is NOW LIVE. Shop our team’s favorite styles for 20% OFF.
Sale ends Sunday. Exclusions apply.
Born Primitive Director of E-commerce: Daniel
Wearing: Frontier Light, Alpine King T-Shirt
Daniel’s Rec: Buy the Impact Knee Pad Inserts 2.0!!!!
Our site-wide sale is NOW LIVE. Shop our team’s favorite styles for 20% OFF.
Sale ends Sunday. Exclusions apply.
Born Primitive Applications Specialist: Nicole
Wearing: Eccentric Shorts and Your Essential Sports Bra
Our site-wide sale is NOW LIVE. Shop our team’s favorite styles for 20% OFF.
Sale ends Sunday. Exclusions apply.
Emily + Chereen
Chereen Wearing: Untamed Sports Bra, Eccentric Legging, and Savage 1
Emily Wearing: Your Favorite Sports Bra, Eccentric Legging, Savage 1
Our site-wide sale is NOW LIVE. Shop our team’s favorite styles for 20% OFF.
Sale ends Sunday. Exclusions apply.
Born Primitive Photographer: Liss
Wearing: Your Favorite Sports Bra, Eccentric Legging, Between the Lines Fleece Jacket
Our site-wide sale is NOW LIVE. Shop our team’s favorite styles for 20% OFF.
Sale ends Sunday. Exclusions apply.
10/01/2026
Restock your training gear during our 20% off site-wide sale.🔥
Sale ends 10/4. Exclusions apply. ⏳
https://tr.ee/born-primitive-sale
10/01/2026
Base layers, but not basic: The Everyday Set in Bewitched & Sand.
🚨20% OFF SITE-WIDE SALE ENDS TOMORROW.🚨
Shop the full collection at the link in our bio.🔗 Exclusions apply.
https://tr.ee/born-primitive-sale
09/30/2026
Retail therapy, the old fashioned way: offline.
We couldn't leave the locals out. Shop our 20% off site-wide sale, in-store this week until Sunday. Exclusions apply.
https://tr.ee/born-primitive-sale
Who said that?👀 Save more on your favorite fall styles this week during our 20% Off Site-Wide Sale.
Exclusions apply.
Click here to claim your Sponsored Listing.
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