Pat Rigsby

Father. Husband. Entrepreneur. Coach. Author. Helping fitness entrepreneurs work smarter and live be I want the same thing for you. But you don't have to settle.

I love helping fitness entrepreneurs build their Ideal Businesses. When I launched my new venture, PatRigsby.com, in 2015 there was no doubt that I was going to build my own Ideal Business by helping you build yours. Over the years I've been able to move from working in the gym alongside my wife Holly for 12-14 hours a day while my stepson Tyler, who was in preschool and taking the bus to and from

the facility, to now being able to work from home, spending plenty of time with Holly and our boys, Tyler and Alex, coaching baseball and t-ball...and basically enjoying a business that gives me the income, freedom and satisfaction that is pretty darn close to Ideal. I work each day to incrementally make my business even more Ideal. That's why we each became fitness entrepreneurs...because we had a vision for the type of business we wanted and what we wanted it to provide us and our clients. Each of our Ideal Businesses is different.
• There is a specific type of client who you get more enjoyment and satisfaction from helping than any other.
• You've got your own style or training and experience that you want to deliver and a culture you want your clients to be a part of.
• You have your own financial goals...both what you want to earn now and what you want to put away for the future.
• There's a certain lifestyle that you want to enjoy and you want a business that not only supports it, but actually enhances it. Now somewhere along the way you may have fallen short on some of these things...it happens. And if you stick with me I won't let you. There are a LOT of people out there sharing their insights about the business side of fitness...in fact many of them have learned directly from me. I love what some of them are doing. Some of them are building their own Ideal Businesses...and I'm proud that I could play a role in it. But many deliver the equivalent of a typical bootcamp, piecing together a variety of tactics that might generally work to help you build a business, just not your Ideal Business. So if you're good with settling for ordinary...an ordinary business, ordinary income...ordinary lifestyle...then what I'm going to be doing won't be anything special to you. But if you're ready to build your Ideal Business then we're going to have a LOT of fun together.

06/13/2026

Are you confusing short-term wins with real progress?

Most business coaches celebrate wins - but few stop to ask the right questions about them. In this video, discover a powerful 3-question framework to assess whether your short-term victories are actually building long-term success or just keeping you busy.

The 3 Questions Every Business Coach Should Ask:
✅ What created that win?
✅ What did it cost?
✅ Did it make you better - or just busier?

Whether you're hitting monthly revenue goals or outperforming the competition, understanding why you won is the difference between a one-time result and a repeatable system. Stop playing just to win the game. Start building a championship season.

06/12/2026

Are you winning today at the expense of tomorrow?

The best coaches don't just ask "Did we win?" - they ask "What did it cost us?"

If you're leading a team, building a business, or coaching high performers, this framework will change how you measure success.

Check out the full episode of The Winning Coach podcast at PatRigsby.com

06/08/2026

Sometime's winning a game gives a false sense of the season. Be willing to step back and look at the bigger picture to see how things are really going.

Listen to the rest of this new episode of The Winning Coach podcast at PatRigsby.com or at the link in the comments!

06/07/2026

I've taken a lot of what I've accomplished in business from my time coaching college baseball. There are many similarities, not the least of which is how you treat the people you work with.

If you haven't listened to the NEW Winning Coach Podcast, you can check it out here:
https://podcasts.apple.com/us/podcast/the-winning-coach-01-what-it-means-to-be-a-winning-coach/id1139225769?i=1000770546371
or at PatRigsby.com

06/04/2026

Visible success isn't always true success. In this clip from the podcast, Pat explains how the foundation of your business impacts long-term achievements beyond the public façade.

Have you listened to the new Winning Coach Podcast? You can check it out at PatRigsby.com and anywhere you listen to podcasts!