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The leading foundation shade finder. Take a few selfies and find your perfect match! Take a color and we'll match the shade. A TOP 3 NEW BEAUTY APP.

Get the app today for iPhone and Android.

2022 Best Tech Startups in Vancouver (Washington) - The Tech Tribune 12/10/2021

MIME featured in "Best Tech Startups for 2022"! Thank you Tech Tribune 😁

2022 Best Tech Startups in Vancouver (Washington) - The Tech Tribune The Tech Tribune staff has compiled the very best tech startups in Vancouver, Washington. In doing our research, we considered several

Charlotte Tilbury x MIME Global Exclusive Launch 12/07/2021

Charlotte Tilbury talks about their global exclusive launch with the MIME Foundation Finder 4.0!

Charlotte Tilbury x MIME Global Exclusive Launch Charlotte Tilbury discussed her launch of Beautiful Skin + the all new MIME Foundation Shade Finder 4.0.

11/01/2021

Our first 1 million shoppers served! We've helped power over 1.4 million more accurate shade matches online with the power of MIME's AI. Congratulations to our team and thank you to all of our partners 🙏

GLAMOUR Tries: We tried Cult Beauty's MatchMe foundation shade finder tool and the foundations it suggested, this is the result 07/15/2021

GlamourUK tries MatchMe (Cult Beauty x MIME) and gets perfect results! 😍

GLAMOUR Tries: We tried Cult Beauty's MatchMe foundation shade finder tool and the foundations it suggested, this is the result No need for a million swatches.

You and Yours - Fake Facebook Adverts; Mere; Buy Now Pay Later - BBC Sounds 06/25/2021

Our founder discussing shade finder success, accuracy improvements and how MIME increases conversions on BBC Radio 4 UK this morning!

You and Yours - Fake Facebook Adverts; Mere; Buy Now Pay Later - BBC Sounds Why won't Facebook take down fake adverts scamming customers and damaging businesses?

Foundation Shade Match Finder | Charlotte Tilbury 05/27/2021

Well hello, darling. Charlotte Tilbury 😎

Foundation Shade Match Finder | Charlotte Tilbury Discover Charlotte's foundation finder to find your flawless foundation shade match in her light, medium, and full coverage foundations & complexion makeup.

Virtual Try-On Is More Than A Pandemic Trend And These Brands Are Reaping The Rewards 05/21/2021

“As a founder, I had to know that our recommendation would be the perfect shade when the customer opened the package at home and put it on their skin.” -Chris Merkle, founder of MIME

Virtual Try-On Is More Than A Pandemic Trend And These Brands Are Reaping The Rewards The demand of AR and AI try-on is higher than ever, and fashion and beauty brands are reaping the rewards.

The Best Foundation For Every Skin Type 04/11/2021

Congrats to our partner Oxygenetix on being named top 10 foundations by Vogue UK!

The Best Foundation For Every Skin Type See Vogue’s best foundation picks to find the one that suits you, whatever your skin type or preferred finish

Looking for the perfect lipstick? The Chanel Lipscanner app finds it for you 03/03/2021

The Best Beauty AI Apps to Try - powered by MIME!

Looking for the perfect lipstick? The Chanel Lipscanner app finds it for you Using AI technology, the groundbreaking Chanel Lipscanner app allows you to scan any (yes, any) colour and it will show you its nearest lipstick match

The foundations your can shade match on Cult Beauty's MatchMe finder 02/19/2021

Find your perfect foundation today with Cult Beauty!

The foundations your can shade match on Cult Beauty's MatchMe finder It's a match! Find your colour match with MatchMe on these Holy Grail beauty products...

Cult Beauty leads AI tech charge with next-gen foundation finder - TheIndustry.fashion 02/17/2021

“[We] have to be confident that when we suggest a product, we know it’s going to be the correct shade when the customer eagerly opens their parcel. MIME has dedicated years of research to solving this problem, so that customers are thrilled with every purchase.” -Founder, Chris Merkle

Cult Beauty leads AI tech charge with next-gen foundation finder - TheIndustry.fashion Cult Beauty has harnessed the power of AI technology to launch MatchMe – an innovative new foundation finder to help make-up shoppers select the best base for their skin tones.

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