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A brand gives a business an identity that—when leveraged effectively—can build awareness, interest, and engagement. Read on for 5 steps to help you build a successful B2B brand.

How to Build a B2B Brand in 5 Easy Steps - PMG Learn how to build a B2B brand, even if you only have one product or your business is just starting out. When you create a brand you give your business an identity beyond your product or service. That, in turn, makes your business memorable, supports sales and marketing, and can help strengthen cust...

When it comes to making a B2B sale, you have some people who say 'yes', but more often people who say 'no.' So what should you do if your job is to flip those naysayers, especially in today's tough sales climate? Jason Ball shares two key tactics to consider. via CMSWire

B2B Marketing's a Game of ‘Yes’ and ‘No’ In any B2B buying situation, you have the people who can say 'yes' and the people who can say 'no.' Here's how to get more 'yeses.'

Deciding how to structure your potential customer journey down the B2B digital marketing funnel starts with these 5 key steps.

How to Move Leads Down Your B2B Digital Marketing Funnel | PMG Learn how to move leads down your B2B digital marketing funnel with these tips from "The Ultimate Guide to B2B Digital Marketing" by PMG. Explore how to build out your B2B marketing funnel, from top-of-the-funnel to closing the deal.

Given the economic uncertainty, what does 2023 have in store for B2B marketers? John Ellett outlines the most significant predictions and how to prepare for them.
via Forbes

5 Predictions For B2B CMOs To Win In 2023 Concerns about economic instability will push B2B companies to pursue more predictable growth strategies in 2023. Here are five predictions from Forrester that will help B2B marketing leaders prepare to win next year.

As companies move forward with digital transformation, the line between business and digital strategies disappears. So what are the key elements you need for a successful digital strategy? Check out this Deep Dive to find out.

PMG Deep Dive: What is digital strategy? - PMG PMG's understanding of buyer personas and the buyer's journey was pivotal in introducing our new brand to two distinct sets of customers and prospects.

Quantity doesn't equate to quality in content marketing. Instead, you need a carefully crafted strategy to harness the power of content. In this blog post, MarTech Series share 7 effective techniques to grow the impact of your marketing efforts and boost organic search rankings.

Tips to Help you Scale your Content Marketing The most crucial aspect of any content marketing plan is to encourage customers to take lucrative actions.

The standard toolset for demand generation doesn’t always cut it—if you're struggling to generate qualified leads, account-based marketing could be the approach you need to take. Learn more.

Marketing to C-Level Executives: How To Engage B2B Decision Makers | PMG The overscheduled C-suite is a unique and difficult to engage audience. However, they're open to content that helps them in making timely, effective decisions. Marketers need to understand their pain points to turn them into an advantage.

Content marketers! Check out these five data-driven predictions for 2023 content marketing trends to help guide your content strategy next year.
By Gavin Jordan for The Drum

What will be the top 5 content marketing trends of 2023? Content marketing trends 2023 to help develop your content marketing strategy. Create good content and reach your target audience.

B2B marketers face endless challenges when attempting to generate positive results from paid search. In this article, Tim Jensen explains how to make paid search work to your advantage and drive better B2 Bleads. via Search Engine Journal

How To Make Paid Search Work For B2B Marketing The struggle of B2B campaigns is real, but you can make paid search work to your advantage. Drive better B2B leads with these top tips.

"Full-funnel marketing is a significant cog in the growth machine." Alex Macura identifies the most significant obstacles B2B marketers face with full-funnel marketing, and the steps to take to achieve a carefully crafted strategy for success—starting with taking the time to know your customer. via Forbes

Council Post: B2B Full-Funnel Marketing, Part One: Biggest Challenges And How To Overcome Them To get a full-funnel marketing strategy flowing, there are some practical steps that I find work to get the ball rolling in the right direction.

64% of B2B digital marketers report that is their biggest challenge. Check your company's objectives against these measurable KPIs you can use to benchmark your performance. Read more.

Digital Marketing KPIs You Should Be Tracking - PMG 64% of B2B digital marketers report that lead generation is their biggest challenge. Check your company's objectives against these measurable KPIs you can use to benchmark your performance.

"By 2025, around 95% of customer interactions will be supported and controlled by artificial intelligence." Jacob Wolinsky explores what the future of marketing looks like and what AI can do for a company’s brand. via CMSWire

How AI Boosts Marketing, Customer Experience Efforts Instead of looking at near-term goals, both business owners and marketers will need to consider the different uses and possibilities of AI.