Reputations.biz

𝗖𝗨𝗦𝗧𝗢𝗠𝗘𝗥 𝗥𝗘𝗩𝗜𝗘𝗪 𝗦𝗧𝗔𝗧𝗜𝗦𝗧𝗜𝗖𝗦
51 𝘴𝘵𝘢𝘵𝘴 𝘵𝘩𝘢𝘵 𝘱𝘳𝘰𝘷𝘦 𝘵𝘩𝘦 𝘷𝘢𝘭𝘶𝘦, 𝘱𝘰𝘸𝘦𝘳, 𝘢𝘯𝘥 𝘪𝘮𝘱𝘢𝘤𝘵 𝘰𝘧 𝘤𝘶𝘴𝘵𝘰𝘮𝘦𝘳 𝘳𝘦𝘷𝘪𝘦𝘸𝘴.

𝗣𝗿𝗼𝗼𝗳 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀 𝗿𝗲𝗮𝗱 𝗿𝗲𝘃𝗶𝗲𝘄𝘀

1. About 95% of customers read reviews before making a purchase. (Powerreviews)

2. 93% of customers will read reviews of local businesses to determine its quality. (BrightLocal)

3. 72% of customers won’t take any buying actions until they’ve read reviews. (Testimonial Engine)

𝗜𝗺𝗽𝗮𝗰𝘁 𝗼𝗳 𝗼𝗻𝗹𝗶𝗻𝗲 𝗿𝗲𝘃𝗶𝗲𝘄𝘀 𝗼𝗻 𝘀𝗮𝗹𝗲𝘀

4. 92% of B2B buyers are more likely to purchase after reading a trusted review (G2 and Heinz Marketing)

5. For every one star increase that a business gets on Yelp, they see a 5-9% increase in revenue. (Harvard Business Review)

6. When a product gets five reviews, the likelihood of it being purchased increases by 270%. (Spiegel)

7. When higher-priced items display reviews, the conversion rate increases by 380%. (Spiegel)

8. If a business has more than nine current reviews, they earn 52% more revenue than the average. If a business has more than 25 current reviews, that increases to 108%. (Womply)

9. Businesses that claim their free listings on at least four review sites earn an average of 46% more revenue. (Womply)

10. Purchase likelihood increases by 15% when buyers read verified reviews over anonymous reviews. (Spiegel)

11. Given two products with similar ratings, consumers are more likely to buy the product with more reviews. (Psychological Science)

12. Reviews make customers 71% more comfortable purchasing a product. (3D Cart)

13. Customers spend 31% more when a business has positive reviews. (Broadly)

𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗿𝗲𝘃𝗶𝗲𝘄 𝗲𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁

14. 91% of customers from the ages of 18 to 34 trust online reviews just as much as personal recommendations. (BrightLocal)

15. 92% of customers trust peer recommendations. (Search Engine Watch)

16. Customers require a business to have at least 40 online reviews before they believe its average star rating. (BrightLocal)

17. 73% of customers place more value on the written review, rather than the star rating. (Fan and Fuel)

18. About 85% of consumers consider any review older than three months to be irrelevant. (BrightLocal)

19. Reviews account for about 15% of the method Google uses to rank local businesses. (Moz)

20. About 50% of consumers need to see at least a 4-star rating to consider a business. (Blumenthals)

21. 54% of consumers visit a local business’ website after reading a positive review. (BrightLocal)

22. 67% of B2B buyers want to see a mix of both positive and negative reviews when checking out a business. (G2 and Heinz Marketing)

𝗜𝗺𝗽𝗼𝗿𝘁𝗮𝗻𝗰𝗲 𝗼𝗳 𝗿𝗲𝗽𝗹𝘆𝗶𝗻𝗴 𝘁𝗼 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗿𝗲𝘃𝗶𝗲𝘄𝘀

23. 75% of businesses don’t even respond to their reviews. (Womply)

24. Businesses that respond to just one customer review earn 4% more revenue on average. (Womply)

25. When a business replies to at least 25% of their online customer reviews, on average, they earn 35% more revenue. (Womply)

26. To out-do your competitors, you need to respond to at least 30% of your reviews. (Uberall)

27. People spend around 49% more money at businesses that respond to their customer reviews. (Womply)

28. 53% of customers expect a business to reply to their online review within seven days. (ReviewTrackers)

29. 41% of customers say that when brands reply to their online reviews, it makes them feel the company really cares about their customers. (Bazaarvoice)

30. Not replying to customer reviews puts companies at risk of increasing churn by 15%. (Chatmeter)

31. 89% of consumers read replies to reviews. (BrightLocal)

32. Seven out of 10 consumers changed their opinion about a brand after the company replied to a review. (Marketing Charts)

𝗣𝗼𝘄𝗲𝗿 𝗼𝗳 𝗻𝗲𝗴𝗮𝘁𝗶𝘃𝗲 𝗿𝗲𝘃𝗶𝗲𝘄𝘀

33. On average, 19% of reviews a business receives are negative. (Womply)

34. 82% of customers actively seek out negative reviews. (PowerofReviews)

35. Negative reviews can stop an average of 40% of buyers from wanting to buy from a business. (BrightLocal)

36. When customers interact with negative reviews, they spend five times as long on a business’ website. (Reevoo)

37. Businesses whose total number of reviews are 15-20% negative actually average 13% more revenue than businesses whose total number of reviews are 5-10% negative. (Womply)

38. 72% of B2B buyers say negative reviews give depth and insight into a product. (G2 and Heinz Marketing)

39. 40% of B2B buyers say negative reviews help build credibility for a product. (G2 and Heinz Marketing)

40. 95% of customers get suspicious of a rating if there are no negative reviews. (Reevoo)

41. The likelihood of purchase peaks at a star rating of 4.0 to 4.7, then decreases as the rating gets closer to 5.0. (Spiegel)

𝗛𝗼𝘄 𝘁𝗼 𝗴𝗲𝘁 𝗿𝗲𝘃𝗶𝗲𝘄𝘀

42. About 75% of customers are willing to answer anywhere from one to five survey questions. (GatherUp)

43. 68% of consumers have left a review for a local business after being asked to do so. (BrightLocal)

44. Up to 80% of reviews originate from follow-up emails urging shoppers to review their purchases. (Spiegel)

45. Brands can expect their average star rating to increase after emailing buyers a direct link to submit reviews. (Spiegel)

𝗥𝗲𝘃𝗶𝗲𝘄𝘀 𝗮𝗻𝗱 𝘂𝘀𝗲𝗿-𝗴𝗲𝗻𝗲𝗿𝗮𝘁𝗲𝗱 𝗰𝗼𝗻𝘁𝗲𝗻𝘁

46. 83% of people think a business with a user-generated review on their landing page is trustworthy. (BrightLocal)

47. 76% of consumers are more likely to trust content shared by their peers rather than content shared by brands. (AdWeek)

48. 66% of buyers use sources outside of vendor materials during the research phase. (CMI and SmartBrief)

49. Irrelevant content is the number one reason buyers don’t engage with vendors more frequently. (Marketo)

50. Reputation makes up over 25% of a brand’s market value. (Deloitte)

51. 78% of customers who read reviews were satisfied with their purchase. (Broadly)

𝘽𝙤𝙤𝙠 𝙖 𝙘𝙖𝙡𝙡 𝙤𝙣 𝙤𝙪𝙧 𝙘𝙖𝙡𝙚𝙣𝙙𝙖𝙧 𝙬𝙞𝙩𝙝 𝙤𝙣𝙚 𝙤𝙛 𝙤𝙪𝙧 𝙧𝙚𝙫𝙞𝙚𝙬 𝙥𝙧𝙤𝙛𝙚𝙨𝙨𝙞𝙤𝙣𝙖𝙡𝙨:
https://getreviews.youcanbook.me/

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Check out our latest blog for local SEO tips. Reach out to us if you have any questions or are seeking the assistance of an ethical SEO company today!

5 Local SEO Strategies for Small Businesses | Reputations.biz Local SEO has become increasingly important, and small businesses who fail to take steps to help their rankings for local-oriented search terms risk losing visibility among their important local customer base. Whether you have begun implementing a local SEO strategy or you are completely new to the…

Check out our recent blog to get tips on how to handle negative reviews for your business.

How to Respond to and Recover from a Prominent Negative Review Coming across a negative review for your business on a prominent review site can feel crushing--and for good reason. Reviews, both good and bad, do have a real and tangible effect on customer choice. For example, a Harvard Business School research report found...

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