Jeri Solomon Co.

You may not need more leads.

You may need a better path from inquiry to booking.

Comment BOOKING if you want help figuring out where potential clients are dropping off.

Because getting the inquiry is only the beginning.

The right leads can still disappear when:
→Your first response doesn’t move the conversation forward.
→They don’t understand what makes you the right fit.
→The proposal creates more questions than answers.
→Your follow-up comes too late or not at all.
→The process asks too much of them before they’re ready.

I’m creating a four-week Business Booking Bootcamp beta for event professionals.

We’ll look at what happens between attracting a potential client and getting the booking, including inquiry, qualification, communication, proposals, and follow-up.

The goal isn’t just more leads.
It’s more of the right clients moving forward with less time, confusion, and chasing.

Comment BOOKING if this is where your business needs attention.


 
 
 


I don’t feel like posting.

I’m not inspired.

One voice in my head is saying
“Skip it. No big deal.”

Sure.

But there’s a louder voice:
“You’ve been consistent for months. Don’t break the habit.”

That voice is winning.
Good.

Business and life are full of “I don’t wanna” moments.

We always get to choose.
Give in to the feeling, or stay with the consistency.

Consistency yields results.

So hi. Happy Thursday.

Now I’m going to lift some weights.

Even though I don’t wanna.

What are you doing today even though you don’t feel like it?

 
 
 
 


Simple is clear.
Sometimes it’s even elegant.

Do the thing.
Follow through.
Follow up.
Lift the weights.
Eat the protein.
Write the proposal.
Have the conversation.
Rinse. Repeat.

Chasing easy is like looking for a free lunch.
There’s usually a catch.

We love a quick fix.
One-and-done answers that let us feel like we’re making progress without requiring us to change much.

The best strategies for business and life are simple:
Commitment.
Consistency.
Repetition.
Better decisions.
Again and again and again.

We make it complicated because then we have somewhere to hide.

No matter how you look at it, the work has to get done.

You can make it simple or complicated.
Your choice.

Sometimes simple is easier when someone helps you stay with it.
Need that person? 🙋🏻‍♀️

When I was in Italy, I kept getting lost.

Not wildly lost. Just turned around enough to need a sign.

Often, there was one sign: Entrance this way.
Great. Helpful.

But then you’d keep walking and never see another one.

That’s when I needed more signs.

That’s what your clients need too.

They’re in new territory.
They don’t know your process.
They’ve never made these decisions before.
They don’t know what happens next.
They don’t know what you need from them.
They don’t know when to expect the next email.

You know the way.
They don’t.

And when the signs are missing, your client experience starts creating friction.

Clear direction builds trust.
It makes people feel taken care of.
It keeps the experience moving.

Your clients shouldn’t have to wander around your process hoping they’re going the right way.

Want to find the missing signs in your client journey?
Comment SIGN if you’d be interested in a workshop on this.


 
 
 
 


Every point in your client journey is doing one of two things:

Building trust.
Or creating friction.

It’s the quick reply that tells them what happens next.
The clear proposal that matches the conversation.
The contract that explains the scope before there’s confusion.
The follow-up that reassures them they haven’t been forgotten.
The delivery that matches what you said you would do.

That’s what makes a client feel taken care of.

Friction shows up when the next step is unclear.
When the client has to chase you.
When expectations were never fully explained.
When you over-promise, under-deliver, or leave too much open to interpretation.

Most clients won’t call it friction. They’ll call it

Feeling unsure.
Needing to think about it.
Going in a different direction.

A clear, consistent client journey doesn’t just make you look more professional.
It makes people feel
Safe.
Seen.
Guided.
Taken care of.

This is where trust is built.

Your clients probably won’t tell you where the friction is.
They’ll just feel it and move on.

Comment PEARLS and I’ll send you a few places to look.