Visual Captive

We’re firm believers that the best event recap videos are the ones that give you FOMO.

For this Minnesota Vikings home game, Visual Captive partnered with Lime Media and Entertainment 360 to capture a King’s Hawaiian activation outside of the U.S. Bank Stadium. The experiential marketing event served up giveaways, special guests…and a whole lot of sliders.

While the purpose was to create quality consumer-facing brand content, we also wanted to show the very real fan reactions. To do this, we made a point to interact with attendees and immerse ourselves in the event experience to document as many planned moments as truly spontaneous ones.

The edit was designed to emulate the speed and visual expectations of social media, which is where having multiple shooters on set to guarantee coverage of different corners of the event simultaneously came in handy. The final cut had to be truly memorable.

Thanks to the crew who made this possible!

Director/Cam Op: Phil Skulte
Cam Op: Anna Berger
Photographer: Drew Bouman

Who says B2B manufacturing videos have to be dry?

Precision tool manufacturer MITGI approached us to create a flagship brand video, specifically to act as a visual demonstration of their micro-precision engineering to prospects who can't take an in-person tour of their facility.

Some of MITGI’s custom cutting tools are literally the thickness of a single strand of human hair.
We added an unscheduled 3rd studio production day, completely pro bono, to capture extreme close-ups and the microscopic scale and precision of these tools (which was mind-boggling to see in person).

Our goal was to use both visual and audio effects to further enhance MITGI’s story and leave viewers with the same feeling of awe we felt when touring the facility for the first time.

Together, we found a way to replicate the in-person tour that leaves product engineers impressed by MITGI’s capabilities, facility, and team. Thank you to MITGI for trusting the process.

Director: Phillip Skulte
Producer: Jonathan Presson
DP: Nathan Habben
Studio DP: Robert Whiteside
Day 1 Gaffer: Justin Meredith
Day 2 Gaffer: Christian Sprangel
Editor & SFX: Lukas Mooney
Color: Jonathan Presson

Preproduction makes all the difference.

A key part of preparing for Gorilla’s campaign was building custom POV camera rigs to create unique perspectives of the products in action. Each shot was meticulously planned and approved before we headed west.

Our DP, Sencer Sulflow, invested the time with us in MN to make sure once we landed in CA, the camera rigs would work as storyboarded, saving us valuable time on set.

These shots were a blast to stress test and see come together in the final edit.. Thank you again to the Gorilla crew for bringing us on and to Spencer for helping bring this vision to life!

Gorilla Marketing Director: Mike Gabbert
Director: Phil Skulte
Producer: Jonathan Presson
Dir. of Photography: Spencer Sulflow
Locations Manager: Greg Epstein
Edit: Phil Skulte
Color: Pinto Color
Post Audio & SFX: Nick Mihalevich - Cape Status
1st AC: Philip Hoang
2nd AC & BTS: Robert Whiteside
Gaffer: Khashi Tahamtan
Grip: Jackson Mach
Grip: Ethan Waddell
On-set Photographer / Swing: Rob Whiteside
HMU: Jacqueline Kolompar
HMU: Angela Peralta
Production Assistant: James Garriga
Talent
DIYer: Jessica Sharples
Professional Contractor: Logan Frasier

Clients shouldn't have to carry the stress of the unknown. They hire us to prepare accordingly and adjust as needed.

Filming a summer campaign in the winter with meant flying to Southern CA for sunny weather… only to face a particularly stormy weekend.

Our team knew that we couldn’t leave anything to chance going into this shoot. Thankfully, we built backup options into every stage of the schedule in our preproduction to make sure we could pivot quickly and keep the cameras rolling.

Check out this BTS shot and edited by from our commercial shoot for Gorilla.

Gorilla Marketing Director: Mike Gabbert
Director: Phil Skulte
Producer: Jonathan Presson
Dir. of Photography: Spencer Sulflow
Locations Manager: Greg Epstein
Edit: Phil Skulte
Color: Pinto Color
Post Audio & SFX: Nick Mihalevich - Cape Status
1st AC: Philip Hoang
2nd AC & BTS: Robert Whiteside
Gaffer: Khashi Tahamtan
Grip: Jackson Mach
Grip: Ethan Waddell
On-set Photographer / Swing: Rob Whiteside
HMU: Jacqueline Kolompar
HMU: Angela Peralta
Production Assistant: James Garriga

Talent
DIYer: Jessica Sharples
Professional Contractor: Logan Frasier

Showing the true range of an established brand is always an exciting challenge.

While Gorilla Made is already well-known, they wanted to demonstrate their wide range of products and versatility across two completely different audiences. Our objective on this commercial shoot in Southern CA was to show the full breadth of their product line, designed with both Pros and DIYers in mind.

Thanks for trusting our team for this one, Gorilla, and thank you to a fantastic crew who made this all possible:

Gorilla Marketing Director: Mike Gabbert
Director: Phil Skulte
Producer: Jonathan Presson
Dir. of Photography: Spencer Sulflow
Locations Manager: Greg Epstein
Edit: Phil Skulte
Color: Pinto Color
Post Audio & SFX: Nick Mihalevich - Cape Status
1st AC: Philip Hoang
2nd AC & BTS: Robert Whiteside ()
Gaffer: Khashi Tahamtan *tahamtan
Grip: Jackson Mach
Grip: Ethan Waddell
On-set Photographer / Swing: Rob Whiteside
HMU: Jacqueline Kolompar
HMU: Angela Peralta
Production Assistant: James Garriga

Talent
DIYer: Jessica Sharples
Professional Contractor: Logan Frasier

Professional dancer Lili (.barbell.ballerina) disrupted her industry by incorporating strength training with ballet, and she’s on a mission to help people do the same.

Last summer, Lili launched a new fitness app for ballet dancers and needed visuals that would stand out in an otherwise traditional market. Visual Captive supported the launch with a motivational 60-second commercial to challenge the status quo of weightlifting in ballet.

We highlighted Lili’s transformation when she discovered weight training and the intersection of two worlds: the dance studio and the weight room. Lili’s confidence and dedication throughout the shoot perfectly communicated how her program made her a stronger dancer both physically and mentally.

This project had a small budget and was accomplished by a small nimble crew of 5 over a single production day. We can’t thank this crew enough for what they were able to accomplish over a long production day that ended at 2AM. This project is proof that ambitious ideas don’t always need a massive budget to make an impact.

Take a look at our BTS below. 🩰

Director & DP: Phillip Skulte
BTS Videographer & Associate Producer: Anna Berger
1st AC: Daniel Tyler
Camera Operator: Christian Spraungel
Dolly Cam Op & Swing: Charlie Flatten
BTS Edit:

Our branded documentary for Homeward Health tells the origin story of Jenny, the company's founder and CEO. We followed Jenny through her home town hearing heartwarming stories from her upbringing and what motivated her to start a company that provides healthcare services to rural communities.

Director/DP:
Cam Op:
Cam Op:
Makeup:
Location Sound: Scott Buckley