George Mumford
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“Self-consciousness is when you’re focused on how you’re doing instead of what you’re doing." - George Mumford
Michael Jordan credits George Mumford with transforming his on-court leadership of the Bulls, helping Jordan lead the team to six NBA championships. Mumford also helped Kobe Bryant, Shaquille O'Neal, Lamar Odom and countless other NBA players turn around their games. A widely respected public speaker and coach, Mumford is sharing his own story and the strategies that have made these athletes into
06/15/2026
Coming July 7: a new, expanded 2nd Edition of my book The Mindful Athlete, out on Parallax Press. A new forward by Dan Harris. A new intro. New stores. New practices. A key new framing. And a new subtitle that points to the fact that even though many of the stories are about my work with elite athletes (and my own journey), the lessons and practices are for everyone.
You ca ore-order now; see link in profile.
What do some of my friends and clients say about this work?
The Cherokee tale of the two wolves and why it matters: this past weekend, in my presentation at the Helix Mastermind, I mentioned the classic tale of the battle between fear and love and talked about the importance of mindset in shaping our experiences.
Here’s a great short from my friend , who tells the story and explains why this lesson about being mindful is relevant to all areas of our life — work, love, and play.
06/08/2026
Had a great day yesterday talking about Pure Performance for Everyone at the Helix Mastermind to a group of friends, CEOs, founders, and mentors at the historic Rice Estate in Ipswich, MA. Thanks to Blair and his crew for another impactful event!
06/04/2026
Wise words from the great Thai forest master Ajahn Sumedho:
“We look directly into our suffering rather than try to become happy. The happiness that arises from this approach is reliable.”
How do you get to the H.O.F.??? My friend Myles Lewis-Skelly, who’s now a Premiere League champion with has the right idea!
There’s a bright future ahead for Myles and anyone living by those values, which put you in the right frame of mind to excel… at anything you set your attention and intention to.
How do I define performance? This short explains. You can dive much deeper into the HOW with the new expanded 2nd Edition of The Mindful Athlete: Secrets to Pure Performance for Everyone.
It’s out July 7th via .
To pre-order a copy or for more tools and resources, visit: https://georgemumford.com/.
Mental strength: “It’s not a gift. It’s something that comes with work.”
Tennis great Novak Djokovic has a match tomorrow in the French Open, which he’s won three times — one of his all-time record 24 major wins. Here’s a powerful clip from a few years ago where he talks about mental strength.
Djokovic says it’s not a gift, it’s something he’s worked at. And he mentions conscious breathing as a crucial tool for dealing with doubts and fear and his ability to bounce back and reset.
Watch the full feature here:
https://youtu.be/hv45JcECGAA?si=nWWdlUKiSgwagvh0
05/26/2026
Your mantra for the day… care of author, philosopher, and theologian Eric Butterworth from his book, “In the Flow of Life”:
“Be still and know ... I am in the flow.”
05/21/2026
Last night, we wrapped up the Spring 2026 Study Group of The Mindful Athlete Course with another powerful session full of shares, questions, and insight around our topic, The Power of Patience. I feel like we all learned a lot.
It was a heartfelt celebration of the sangha we’ve been building since 2019. I’m truly grateful for everyone who’s been a part of it!
Kobe’s relentless work ethic and obsession with greatness was legendary. I got to see it for myself in our years working together.
Here are a couple of examples of how he did things differently — from shooting for eight straight hours after a crushing playoff loss to quietly taking helicopters to Staples Center to protect his body and focus.
They’re from a chat I had recently with Andrew Whitelaw from the “ES Exclusive” podcast.
Watch the full interview here (link in profile):
https://youtu.be/h5u5oRFLpwY
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