InnoVera Media

Most customers don't buy the first time they hear about you. They look around. They compare options. They get busy and forget. Then something reminds them of you and they come back.

That's just how people make decisions, especially when there's real money involved. What actually moves them forward is seeing your business consistently. In their mailbox. In search results. In their inbox. On social. Not all at once, but over time, in the right places. Every time they see you, it's a small vote of confidence. And those votes add up.

That's the case for multi-channel marketing. The businesses that stay visible across multiple touchpoints are the ones customers think of first when they're finally ready to act.

Most small businesses know they should be doing more. It's just hard to know where to start. That's exactly what we do at InnoVera Media. If you're ready to show up in more of the right places, let's talk.

Fake companies are outranking real ones in local search. A news investigation just proved it.

KARE 11 (NBC Minnesota) exposed how fraudulent home service listings, built on fake reviews and deceptive websites, are fooling homeowners across the country.

The businesses getting hurt aren't just losing clicks. They're losing trust they spent years building.

This is why we do what we do at InnoVera Media.

Local SEO protects legitimate businesses by ensuring they show up accurately, consistently, and credibly when customers are looking for them.

Because in a world where anyone can fake a local presence, your real one is your competitive advantage.

See the full investigation: https://youtu.be/hH8DVLhq0EA?si=4fQ6gjGmNO0vnKBZ

🚗 Spotlight: AutoPros

If you're a Metro Detroit dealership looking to stand out in a crowded market, we'd love to introduce you to AutoPros, one of our InnoVera Media family of brands.

AutoPros delivers integrated print and digital marketing built specifically for automotive, helping dealerships drive showroom traffic and support sales at every stage of the buying journey.

Here's what makes AutoPros different:
• Brand exclusivity by zone, so no competing dealers in your market
• Fast turnaround for time-sensitive promotions
• Integrated print + digital campaigns under one roof
• Automotive-specific targeting, including Auto Intender Email
• Distribution reaching qualified, in-market car shoppers

Your message deserves to be in front of the right buyers at the right time. Reach out to learn how AutoPros can work for your dealership!

https://www.innoveramedia.com/autopros-guide/

LeAnn, our Director of Internal Operations, is starting an exciting new chapter. After 23 years of dedication to our team, she’s making the move to the Florida Panhandle. It’s a well-earned change, and one we’re genuinely happy to support.

This is not a farewell. LeAnn remains an integral part of our Twin Cities team and the entire company while she continues her role with us.

We had the chance to get together last night to recognize her contributions and wish her well on the move.

Congratulations, LeAnn, and thank you for everything you’ve brought to the team over the years.

What if you could see exactly who's visiting your website even when they leave without filling out a form? That's Site-ID.

Join our HomePros Webinar Friday to see how it works. This technology isn't just for home improvement businesses either. If you have a website, this webinar is worth attending.

You'll learn:
• Who's visiting your site and what they're looking for
• How to reach them through email, direct mail, and more
• How to turn existing traffic into leads and closed sales

Every attendee gets up to 300 complimentary leads over 30 days ($399 value, terms apply).

This Friday, May 1 at 1pm CST / 2pm EST.

Save your spot: https://qrs.homepros.com/site-id-5-1

Print stands out more than ever, and it has always delivered for our clients.

Mailboxes used to be packed with competing mailers, flyers, and newspapers, all fighting for attention. They're far less crowded today, giving your message the ability to get noticed. Pair that with the trust consumers place in a printed piece, and you have marketing that continues to perform.

InnoVera Media’s print division, InnoVera Print (IVP), develops direct mail campaigns that connect brands with the right households and keep them visible in their local markets. Every piece is built with strategy, strong creative, and clear intent.

What we’re producing:
• Postcards and flyers designed to drive response
• Inserts placed in trusted local publications
• Creative focused on clarity and action
• Campaigns aligned with digital marketing efforts

Direct mail remains a reliable way to build awareness, generate leads, increase sales, and support long-term growth. When print and digital work together, results improve across the funnel.

Explore more: https://www.innoveramedia.com/innovera-print/

Know who’s actually visiting locations before you advertise to them by connecting digital exposure to real-world visits using Device ID (DID). InnoVera Media uses this powerful tactic to help brick-and-mortar businesses reach high-intent audiences based on where people have actually been.

How it works:
• Uses mobile device data instead of cookies
• Identifies users based on past location history
• Delivers mobile-first ads across apps & mobile websites
• Expands reach across devices within the same household

Targeting options:
• Conquest targeting: Reach people who've visited competitor locations
• Address match: Re-engage your customer list
• Household extension: Increase frequency across devices in the home
• Demographic & category targeting: Broader audience layering when needed

Facebook Device ID:
• Applies the same location-based concept within Facebook & Instagram
• Stronger for conversion-focused campaigns
• More intent-driven than standard social targeting

What success looks like:
The primary KPI is Foot Traffic Attribution. This tracks whether someone exposed to your ads physically visits your location. We can also provide matchback reporting, tying campaign exposure directly to your CRM or customer data.

Focus on the outcome that matters most: whether your advertising drives people to actually visit your business. If your goal is to drive measurable traffic to a physical location, Device ID is one of the most direct ways to do it.

Learn more: https://www.innoveradigital.com/

Last week we held a company meeting to celebrate some big wins across the InnoVera Media team...

It's March Madness, so we leaned into the basketball theme while recognizing achievements, contributions, and the people who help move our company forward. It's good to be able to take a break and give credit where it’s due, and celebrate the hard work happening across our teams.

We kept the teamwork going with a group outing to BRKTHROUGH (pictured is our Twin Cities Team). Turns out the same collaboration that helps us solve marketing challenges also works pretty well when you’re trying to work through "interactive challenge rooms".

We’re proud of this team and the momentum we’re building together.

A few from the InnoVera Media and HomePros teams spent last week at a conference hosted by our partners Mirabel Technologies in Ft. Lauderdale...

It can feel counterintuitive stepping away from the office, but it is so valuable! It gives us the chance to learn new methods, explore better tools, share ideas, and come back pumped with fresh ways to improve what we do.

We want to get better at our jobs, grow our business, and most importantly help our clients grow theirs. This Florida trip was great for that.

Some of us had never met in person before, so it was also a great opportunity to connect beyond the workplace. Huge shoutout to our Florida team for welcoming Ken and Josh who flew in from Detroit and Minneapolis.

Back to work and ready to put new ideas into action!

Industry insight: Streaming TV and digital advertising continue to grow as they reshape how local businesses connect with consumers.

Households are spending less time with traditional TV and more time on connected devices. They’re researching online, engaging across multiple channels, and expecting relevant, personalized experiences.

The opportunity: smarter targeting, clearer measurement, and stronger ROI.

The brands seeing the most growth today aren’t choosing between print, digital, or streaming. They’re building integrated strategies that guide customers from awareness to action.

The future isn’t one channel. It’s the right combination. And that combination looks different for every business. Let’s figure out what actually works for yours.