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Check out this week's roundup of small business articles and blogs:

Weekly Bitz: How to Market Your Business with PPC & Online Review Statistics | MarketingBitz Below is the roundup of some of this week’s MarketingBitz articles and blogs. MarketingBitz publishes digital marketing articles, videos and slideshows written to address the needs of small businesses.

Setting up a paid search campaign with Google AdWords or Microsoft Advertising can be overwhelming — where do you start, exactly? Here are a few effective ways to boost your pay-per-click (PPC) marketing strategy:

Quick Guide: How To Market Your Small Business With Pay-Per-Click | MarketingBitz

How important are online reviews for a small business? Check out some of these statistics to see:

Just a Few Statistics That Show the Importance of Online Reviews | MarketingBitz Online reviews are as relevant as ever, with 88% of consumers trusting them as much as personal recommendations. And the nature of those reviews could be the difference between someone visiting your business or opting for a competitor instead.

Check out this week's roundup of small business articles and blogs:

Weekly Bitz: 5 Google My Business Features & Best Practices for Posting on Twitter | MarketingBitz Below is the roundup of some of this week’s MarketingBitz articles and blogs. MarketingBitz publishes digital marketing articles, videos and slideshows written to address the needs of small businesses.

If you really want to create an impact on your local SEO, and develop a stronger presence on Google, there are several others features within GMB that you can and should be using, here are a few of them:

5 Google My Business Features You Should Definitely be Using | MarketingBitz Consumers want local information quickly and easily, and in order to appear in the local searches they are conducting, you need to have a claimed and optimized Google My Business (GMB) page. Google My Business is essentially a listing for your business that’s hosted on Google.

Twitter is different from other social channels in that you’re only allotted 280 characters to create short, creative messages called “Tweets”. This setup makes your posts easy to read and digest but provides an increased difficulty in getting your point across.

If you’re considering making Twitter a part of your social media strategy, here are a few best practices for posting on the platform:

Social Media Best Practices for Posting on Twitter | MarketingBitz Twitter is different from other social channels in that you’re only allotted 280 characters to create short, creative messages called “Tweets”. This setup makes your posts easy to read and digest but provides an increased difficulty in getting your point across.

Many independent business owners want to take advantage of PPC, or they may already have something in the works, but can’t invest a ton of time into making sure it’s organized, relevant, and ultimately successful. Check out these 5 ways to run an awesome PPC campaign:

5 Ways to Run an Awesome PPC Campaign with Little Effort | MarketingBitz PPC (pay-per-click) ad campaigns are a great way to generate leads for small to medium size businesses. Organized campaigns can help you reach the right audience at the right time – and that’s the million-dollar word – time.

Check out this week's roundup of small business articles and blogs:

Weekly Bitz: What to do Before Launching Your Website & Tips for Posting on Facebook | MarketingBitz Below is the roundup of some of this week’s MarketingBitz articles and blogs. MarketingBitz publishes digital marketing articles, videos and slideshows written to address the needs of small businesses.

Your website is often the first thing a customer sees about your business, so you want to provide them with a good experience that encourages them to keep coming back. Plus, it’s the only piece of your marketing that is completely controlled by you, without any outside input (reviews, comments, likes, etc.)

Check out these 5 things you need to execute prior to launching your website:

5 Things You Need to do Before Launching Your New Small Business Website | MarketingBitz Launching a website can prove incredibly stressful, as there are a ton of moving parts in place. And although you might be tempted to get your new website live as quickly as possible, you want to make sure that you’ve completed a few necessary items prior to launching.

There’s numerous social media platforms that can be used to promote your small business. However, it’s important to remember that not all channels are created equal, and that the means in which you publish a particular piece of content should be handled differently based on which channel you’re using.

As the first part of a four-part series designed to help you gain a better understanding of what works best and where, here are a few tips for how and when to post content on Facebook:

Social Media Best Practices for Posting on Facebook | MarketingBitz Facebook boasted over 2.3 billion monthly active users in the first quarter of 2019. So, if you’re wondering whether or not you should have a presence on the platform, the answer is yes. But simply having a page on the platform isn’t enough, you must have an active presence for the channel to se...

With so many variables to watch out for, getting to the top of Google for your local search term can be daunting. So, how do you ensure your website is optimized to generate more local search traffic?

Check out this complete checklist to run through when optimizing your website:

The Ultimate Local Search Checklist for Small Businesses | MarketingBitz Local search is one of the biggest digital marketing channels available for small businesses. The very fact that you’re reading this publication means you understand that. But with so many variables to watch out for, getting to the top of Google for your local search term can be daunting.