Practical Ecommerce

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"New Google Postmaster Tools Grade Compliance" | marketers lose simple IP & domain reputation charts on Sept. 30 as Postmaster Tools v2 emphasizes compliance status. Sr. Contributor Armando Roggio dives into the new tools in this terrific piece. https://www.practicalecommerce.com/new-google-postmaster-tools-grade-compliance

"CFO Shifts to Menswear, Egyptian Roots" | In 2020, Karim Abed made a good salary, but he yearned for his own business and heritage. Fast forward to 2025, and that biz is WYR apparel w/ Giza cotton. He shares with Eric Bandholz in this episode. https://www.practicalecommerce.com/cfo-shifts-to-menswear-egyptian-roots

"Prime Time for Merchant-Publisher Deals?" | AI-generated search results are crushing some digital news publishers. It's an opportune time for publishers and merchants to explore direct collaborations, says Sr. Contributor Armando Roggio in this terrific post. https://www.practicalecommerce.com/prime-time-for-merchant-publisher-deals

"Ask an Expert: How to Start with GEO?" | Optimizing for platforms (ChatGPT, Perplexity, Gemini) is evolving as they incorporate features. Contributor Louis Camassa, a serial ecom pro, addresses the essentials thus far. https://www.practicalecommerce.com/ask-an-expert-how-to-start-with-geo

"Facial Recognition Bans Spread Globally" | Virtual try-ons and facial recognition technology are among the most promising trends in retail and , but Australia's Kmart decision exemplifies growing global regulatory opposition. Via Sr. Contributor Armando Roggio. https://www.practicalecommerce.com/facial-recognition-bans-spread-globally

"How Brands Boost ROI with Smart Data" | Targeted, privacy-safe promos are a challenge. Fueled & Opensend provide solutions that do both: personalize & respect privacy. CEOs Sean Larkin & Francesco Gatti join Eric Bandholz in this week's episode. https://www.practicalecommerce.com/how-brands-boost-roi-with-smart-data

"Visa’s VAMP Could Cost Banks and Merchants" | Visa says its new framework could detect 4 times more fraud. Acquiring banks (and their merchants) will pay higher penalties for excessive chargebacks and fraud attempts. Via Sr. Contributor Armando Roggio. https://practicalecommerce.com/visas-vamp-could-cost-banks-and-merchants

"Did Google Just Prevent Rank Tracking?" | SEO tools and AI crawlers can no longer generate 100 listings per page.It's a telling change by Google, says Smarty.Marketing, perhaps limiting rank tracking and revealing Search Console's inclusion of third-party bots in reports. https://www.practicalecommerce.com/did-google-just-prevent-rank-tracking

"Can Writing a Book Grow Your Business?" | Contributor Jean Gazis Wordcraft is a longtime writer and editor. She says writing a is risky, requiring vision and dedication. The potential rewards include a large audience and a lasting impact. https://www.practicalecommerce.com/can-writing-a-book-grow-your-business

"Google-Criteo Deal Unlocks Retail Media." Advertisers can now run placements on enterprise sites via Google, upending the digital market. Sr. Contributor Armando Roggio explains the deal and its repercussions to Amazon and elsewhere. https://www.practicalecommerce.com/google-criteo-deal-unlocks-retail-media