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FIRST BLACK U.S. ROLLS ROYCE DEALER TALKS SUCCESS FROM THE BOTTOM UP

Thomas Moorehead, a former educator, pivoted to the automotive industry in 2001 and became the first African). S. American Rolls Royce dealer in the world and first African-American Lamborghini and McLaren dealer in the United States. His company, Sterling Motorcars, continues to thrive today.

The world's first African-American Rolls Royce car dealer got there through hard work and perseverance, but only after disappointing his family.
Thomas Moorehead's parents thought the key to respectability was a Ph.D. Both teachers, they lived by an old-school axiom that the one thing you never can take away from a man is an education.

Yet, with just a few credits and a dissertation to go, Moorehead abandoned his doctoral program, and his parent's wishes, for an uncertain shot at learning the automobile business from the bottom up.

It was a leap of faith, an offer from a fraternity brother and mentor, James Bradley of Bradley Automotive Group, who promised to make Moorehead a millionaire in five years - if he took the risk. But it wasn't the promise that attracted Moorehead

"Teaching was a guarantee of a long career, but I always had a passion for business," he says.
His road to success required two years of apprenticeship

His road to success required two years of apprenticeship with Bradley, the mortgaging of his home and the depletion of his savings to enter a training program, then
eventually owning his first dealership, selling Buicks in Omaha, Neb.

Ferrari Daytona SP3