PMforImpact

ME. CHOCAN! I hate those auto commenting pages. They drive me nuts! I tell ya, I block those guys right away. What do you do? Keep or block?

Mañana! If you're on the east coast, we'll be having lunch together. If you are on the west coast, you'll be waking up with me!

I created this with early-stage, in mind, but if you're at a different stage and feel a little lost with your / efforts then this might be helpful for you too. I'm excited about all the Mujeres Poderosas that are starting their , disrupting their industries, and need all of our support to gain visibility. I see you and I'm rooting for you! Hope to see you there.

For this project, I created and managed the strategy, content development, and scheduling. I will say, one of the key things that has made a difference in this strategy is identifying the right key metrics to measure. Also, arming ourselves with patience. Turning a ship around takes time.

With this being e-commerce, there's really nothing else than figuring out what KPIs let you know that people are getting to your site (if that's the only way to make a purchase) and then breaking that down even further. If at all possible, step away from having the purchase being the ultimate goal. That can be overwhelming and unpredictable, especially when you are just starting out. Find the data that can tell how your audience interacts with your business.

THIS THURSDAY 10/28 I'm joining to help small businesses and create a customized that makes sense for your business. No trendy tricks, no 'you need to post like 5x a day and make like x amount of reels" - no one has time for that. is about connecting with your audience - finding your people. And figuring out what role do these platforms play in your client's journey. This is great for early-stage businesses or side hustlers looking to build a strong foundation in their . This will be an interactive workshop with tools for your to follow along and create your own plan. Hope to see you there!

Sign up in my

He says he saw something… 🎃👻😱

Hard not to feel guilty about "lack of productivity". I'm working really hard on changing this narrative for myself. Like most of us, I grew up with capitalistic and white supremacist standards of success, and finally at 36 I'm starting to question their validity and dare I say, rejecting it?

Poquito a poco.

Baltimore, you're growing on me!

It's been almost a year and half since we've attended a community event. Gosh, it was soooo needed! The Latin American Folk Fest was awesome. Can't wait for next year's edition.

PS. So sorry, Pachamama. I have metal straws at home and I totally forgot them. Considerame regañada.

Have you ever tracked the time it takes you to do your email marketing?

How else could this time best serve you?

Herre are a few ideas:

- Do market research to better understand your audience
- Map out your customer journey
- Plan the comms strategy for the launch of your next service or product

"I'm not sure I can do this. " - Silenzio Bruno!
"Maybe this is not a good idea?" - Silenzio Bruno!
"I'm not sure I have enough experience." - Silenzio Bruno!!

That movie was so full of gems.
.. And so fu***ng cute!!!!!

Women of color are not here to entertain you, serve you or make you feel comfortable. Si no te gusta, you can mind your own business.

& you inspire us to choose ourselves first and above all. We celebrate you.

How long do you usually spend doing your ? And if you didn't have to do this yourself how would you be spending this time?

Or maybe the better question is, what does your business need that it isn't getting right now due to lack of time. We all have the same 24 hours, right?

Here's a fun list of what you could be doing with that time:

✨Take time to recharge (healthy body, healthy mind, healthy business)
✨Hang out with friends or family
✨Audit your business operations to find opportunities for change or growth
✨Plan the next phase of your business
✨Plan your next campaign

Yes, the list is based on priorities.