TouchStone Digital

When you check Google Analytics, it's important to know which numbers to pay attention to.

The following are vanity metrics that only reveal surface-level information about your visitors:
🪞 Total page views
🪞 Follower/audience size
🪞 Impressions

These metrics matter and give you a better idea of how visitors interact with your content:
➡️ Engagement rate
➡️ Key conversions
➡️ Cost per conversion
➡️ Organic click-through rate

When you're optimizing your Google Business Profile, it's important to fill out as many fields as possible. It's a good look in the eyes of search engines.

That includes your:
✏️ Business name
📍 Service area
🌐 Website
🕖Hours

You'll also need to write a good business description. Here are the latest recommendations from Google: https://tinyurl.com/4k35wu3d

It's World Productivity Day, so let's talk digital marketing workflows.
They're processes that break down how a marketing task will be executed.

Developing your own can eliminate repetitive work, support data-driven decisions and help you scale your operations.

This article from Kissflow provides workflow examples for social media, content marketing, SEO and more.

Once you've successfully set up Google Search Console, you can check for crawl errors that are causing trouble.

Check these line items first:
📋 Make sure your top five performing pages have a clear CTA.
✏️ Write missing meta descriptions.
🔗 Check for and address broken links.
💬 Respond to reviews - even the negative ones.
🌐 Link your social profiles.

Senior Digital Marketing Specialist Lindsay Bonamigo and Content Developer Jessica Speweike are leveling up their training game thanks to Semrush Academy.

Here's something they each learned from their courses.

Audio ads give you targeted access to a diverse audience of listeners.

You can incorporate them into:
➡️ Music streams
➡️ Digital radio
➡️ Podcasts
➡️ Programmatic audio

They’re also effective for supplementing other elements of your digital marketing. Read on to learn how: https://tinyurl.com/2fh9zjsk

It's important to add your website to Google Search Console so you can monitor its performance and spot potential issues that impact the user experience.

Here are some recommendations to help you get started:
🔓 Sign in to Google Search Console with your Google Account.
➕ Click "Start Now" and select "Add Property."
☑️ Follow the steps to verify domain ownership.
🗺️ Once you receive verification, go to "Sitemaps" and submit your sitemap.

This article provides a comprehensive walkthrough: https://tinyurl.com/4want4yy

Work together long enough, and you won’t just finish each other’s sentences — you’ll match each other’s outfits. And yes, they have pockets.

Retargeting is a digital marketing tactic where you deliver relevant content to users who've previously interacted with your brand.

It's an effective way to reconnect with those who've shown interest in a product or service but haven't completed a conversion.

Website visitors are 70% more likely to convert when they encounter retargeting. (Source: Marketing LTB)

If your business information isn't correct online, how will your customers find you or your website?

Here are some beginner steps to take to optimize your local listing:
🔍 Search your business on Google, Bing and Apple Maps to see if it pops up.
✔️ Verify your address, website and business hours are listed correctly.
👆 Make sure your phone number is clickable.
👀 Look at other online directories to ensure your company information is consistent.