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Are you getting the most out of your Facebook advertising campaign? This helpful article covers some tips and tricks on lowering that CPA!

Need more? Contact the experts at ShiftRank today!

How To Knock 70% Off Your Facebook CPA Whether you're already involved in Facebook advertising or thinking about getting started, knowing our three-step process for bringing down your cost per acquisition on Facebook can't be a bad thing! On average we see 70% reductions in CPA through Facebook adverts when following the simple process.

If you are not using Google's Audience Insights tool, you could be missing out on a great market for your business. Speak with one of our talented campaign managers today to learn more!

Using insights to find new audiences to test for awareness campaigns - Search Engine Land Learn how to test new audience combinations with the Audience Insights tool in Google Ads Audience Manager.

These 3 new features to Google's Responsive Display Ads will help both reporting and functionality capabilities.

Google Introduces 3 New Features for Responsive Display Ads - Search Engine Journal Google is rolling out three new features for responsive display ads that are designed to improve functionality and reporting capabilities.

Site speed will continue to be a ranking factor, and now Google is tracking how long a site loads for actual users.

Google: Lighthouse Measures How Fast a Site Loads for Actual Users - Search Engine Journal Google's John Mueller recently stated that Lighthouse metrics are an indication of how fast a site performs for actual users.

Video's coming to Google's Responsive Display Ads and early adopters have a lot to gain.

Video comes to Google responsive display ads - Marketing Land Along with video options, Google introduced two new reporting options to help advertisers better evaluate their responsive display ads.