Hefty Design Studio

My awesome wife, Steph, joined in on this design for a custom craft rug business called Fuzz Lab Waco which is opening this March in Waco, TX! We enjoyed every conversation with the owners as we strategized and created branding to match their personalities and communicate the fun nature of rug tufting! We truly love what we created and can’t wait to see everything come together in their new space! Make sure you guys check them out and plan to create your own rug soon!

Welcome to Hefty Design Studio! I'm Jess! I've been illustrating and working in the graphic design industry for nearly 30 years. I specialize in multi-genre illustrations, bold & colorful branding and memorable graphic design. I work closely with my awesome wife and Project Manager, Steph to help clients connect to their audience with expressive branding that displays personality and individuality.

I enjoy doing a bit of fan art/concept work from time to time and I had to do one for Jet Jaguar. Godzilla once shook Jet Jaguar's hand when he helped him send a couple of kaiju packing!

Merch Merch Baby was founded to create merchandise for legendary musicians to sell at concert venues around the world. They sell caps, shirts, sunglasses, you name it!

MMB's first client was the one and only Vanilla Ice, so after a couple of logo revisions, I leaned into the coolness concept - hence the polar bear in sunglasses and 90's vibe.