BPAgency

Honesty time: Is your website making you money? Or does it just look pretty?

Your website should be a place where you sell your client a product or service that solves their problem and makes their life better.

Depending on your business, your website might not be the point of sale (especially if you’re in a service-based industry). But the point is the same: Is your website getting people to pick up the phone and call you? Is it getting people to make an appointment with you?

Whether you sell products or services, your website is your full-time sales person.

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We help tax & estate attorneys sign more clients.

Want to refresh your site? Link in profile to book a Website Audit.

Don’t make your client work hard to understand your offer.

The reality is, most people won’t spend time trying to figure out a confusing marketing message.

It’s worth taking the time to create a crystal clear marketing message that tells your audience exactly how your product can solve their problem.

Want to create a clear and compelling message that brings explosive growth to your
brand?

Visit our website on our page to book a Discovery Call.

You would never open a store and have zero cashiers or self-checkout stations, would you?

Absolutely not.

So why would you have a website that doesn’t give clients a clear and easy path to purchase your product or service?

So many companies use soft or confusing calls to action on their website, like “learn more,” or "discover why," when what they should be doing is asking the client to do business with them:

“Register today”
“Schedule a consultation”
"Book a Discovery Call"

Your clients need to be asked DIRECTLY to do business with you. What call to action do you use on your website?

Let us know in the comments!

Tax law firm generates $330k in revenue and a 6:1 return on ad spend from 1 Google Ads campaign.

$57,789.25 in ad spend.
18 months.
1 attorney.
1 associate.
1 paralegal.

And everyone listed above had 4 other practice areas on their plate...

And the paralegal was also managing the marketing...

Here’s how they did it:

1. Clarified the brand narrative for IRS collection defense services using the StoryBrand messaging framework.

2. Built a landing page with razor-sharp copy, making sure every word connected back to the core message from our brand narrative.

3. Ran a Google Ads campaign with ad text and keyword targeting matching the language on the landing page.

4. Collected email addresses in exchange for a free .PDF explaining the options of how to resolve IRS tax debt. Set up email automation to send 6 value-packed emails to those who downloaded.

5. Reviewed the Google Ads data on a monthly basis to optimize the campaign. Added negative keywords and adjusted bids accordingly.

Note: the $330,000 number is only revenue directly attributed to the Google Ads campaign. This figure does not include revenue from referrals by the clients we acquired through advertising).

Important factors to their success:

1) They followed up with all leads within 5 minutes.

2) They created a call script to guide the conversation utilizing the brand narrative from step one.

3) They charged a small fee for the consult to filter out the leads who were unwilling to demonstrate a financial commitment to solving their tax issue.

One caveat on charging a consultation fee...

The consult must be more than a glorified sales pitch. Make sure the value exceeds the cost!

Final note - paying for Google Ads shouldn’t be scary, it should be scientific.

Let the data guide your way.

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We help tax & estate attorneys sign more clients.

Want to chat? Link in profile to book a discovery call.

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Informed about legal marketing trends.
Ready to make strategic marketing decisions.
Confident about growing your firm.

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The loftier the goal, the greater the uncertainty.

You can spend your days gathering endless information, waiting for the perfect path to appear...

OR

You can trust the universe to reveal the best next step when you're meant to take it.

Dear Attorneys and Managing Partners,

After all of the telephone calls, emails, meetings, and client work…

You’re likely too burned out to manage your marketing.

And even if you could muster the energy, are you really the best person for the job?

Law school teaches you how to practice law, not how to market your law firm in the digital age.

Legal marketing is highly competitive and filled with nuance...

• The language you use to describe what you do.
• How your website is structured and the technical details of how it’s built.
• The bidding, targeting, and creative strategy for your paid ad campaigns.
• Optimizing your content for search engines while making it useful to your ideal clientele.
• A slew of finer details about all of the above.

Managing your own marketing would be like an estate planner deciding to take on bankruptcy.

There's a whole new set of procedures, statutes, and software you'll need to be successful...

But until you invest the time and money to promote your firm online, you’ll be relying on referrals to grow your firm and living with perpetual concern about where the next client will come from.

As a former Firm Administrator for a tax and estate planning firm, I know the feeling.

That’s why I spent 5+ years learning the hidden but critical details of internet marketing for law firms.

After testing various different strategies and learning countless lessons the hard (and expensive) way, we…

• Built a website to convert traffic into consult requests
• Developed a call script to turn 38% of calls into consultations
• Found a system for capturing qualified leads from Google
• Ran profitable campaigns that generated a 6X return on ad spend
• Broke $1M in a 1 lawyer firm

Now, after spending the last 12 months refining these systems and assembling a team of experienced professionals to assist with service delivery, I am proud to announce the launch of BPAgency - a digital marketing agency for tax and estate planning firms.

We take the marketing off your plate so you can focus on serving your clients and building your practice. Everything we do is designed specifically to help you...

1) Get more Traffic
2) Convert more Leads
3) Sign More Clients

To commemorate the launch, we are offering complimentary strategy sessions for growth-focused firms. During this 30-minute, no-strings-attached videoconference, we’ll discuss your goals and provide a personal recommendation on the best next steps to achieve them.

My primary goal is to bring you closer to unlocking the purpose and profits of a thriving firm. Even if we aren’t a good fit to work together, I promise to point you in the right direction. Link in comments to book.

Benji Albrecht, Founder & Chief Marketing Strategist

BPAgency, Digital Marketing Agency for Law Firms

https://buff.ly/3SgQj1w