AB Content Marketing

Some assignments seem easy, but they can be hard to crack. As in, still-stuck-on-the-intro-15-hours-in hard.

As a professional writer, I've had my fair share of these challenges, and I actually (kind of 🤪) like them. More importantly, I know how to handle them.

My clients deserve the best, and it's incredibly fulfilling to deliver for them. It helps me flex creative muscles I've worked decades to strengthen. I had one such assignment last week, and I felt comfortable enough to share this with the client. Let me tell you...when I opened my inbox today this response had me beaming!

"The bosses loved it!

Nice work here."

Worth it, indeed ✨

2026 B2B content marketing trends... ✍️✨

One thing I've been noticing lately is a shift in tone - especially blogs - toward more conversational language. The kind of language we're seeing more of was unthinkable 10 years ago in B2B content. I personally think it's long overdue. People want to read things that feels real. They don't want to be talked at. It's as simple as that.

From a writer's perspective, this is something I'm super excited about. It's also a fun challenge. In many ways, it takes more intention and strategy. I hope to see this trend grow as we move forward.

The other thing I’m seeing more of? Emojis in B2B content. Some clients are about it, others aren't. What do you think? Do they add personality, or push it too far? 👀

Another week of work in the books, and the first full week without our sweet fur baby.

Earlier this month, our beloved pup, Ernie, took a sudden and devastating turn and was diagnosed with an aggressive cancer. Losing him so unexpectedly while still showing up for work, deadlines, and two littles has been a whirlwind.

Many of my clients have “met” Ernie over the years, usually popping into video calls and stealing the spotlight 🩵 It's still so shocking, his absence is deeply felt.

New year, new website 🌐

It's always so nice to spruce up the site, especially at the start of a new year when everything feels fresh and full of possibility. Would love to hear your thoughts!

🔗: abcontentmarketing.com

Today, I’m celebrating a 𝐝𝐞𝐜𝐚𝐝𝐞 of AB Content Marketing. I’m honestly in awe of how far this journey has gone.

To every client who trusted me, every mentor who guided me, and every person who has encouraged me - 𝘵𝘩𝘢𝘯𝘬 𝘺𝘰𝘶. This business exists because of your belief and support.

The industries I serve have changed dramatically over the last decade. So have I ✨ I’m very proud to still be here doing meaningful work, serving incredible clients, and building a business that fits my life as a mom and professional.

As we enter 2026, my hope is simple: more of what matters, continued growth, and staying true to the values that got me here.

Ten years. Wow. 🤍

The future looks bright ✨

Wishing you a happy new year full of all the best life brings! 🥂

𝘵𝘢𝘱 𝘵𝘢𝘱...is this thing on?

Not posting in a while would be an understatement. Actually, it would be one of my 𝘰𝘯𝘭𝘺 statements on Facebook this year🫣 But the stillness of social media stands in stark contrast to what 2025 brought AB Content Marketing.

There was a steady stream of blogs, case studies, and long-form assets powering strategic campaigns, acquisition, and engagement across the funnel. The year ended with a bang, completing a 15-page annual market trends report for one client - a large-scale project that required close collaboration across multiple SME teams - and a 2026 buyer’s guide for another.

I'm cherishing all of my blessings this holiday season: the 𝘮𝘰𝘴𝘵 amazing clients a content marketer could ask for, their deep trust in me to execute and spearhead strategy, and the rare gift of doing this work I love with the flexibility that keeps me present with my little ones.

"𝘠𝘰𝘶𝘳 𝘵𝘢𝘭𝘦𝘯𝘵𝘴 𝘢𝘳𝘦 𝘮𝘢𝘬𝘪𝘯𝘨 𝘰𝘶𝘳 𝘤𝘰𝘯𝘵𝘦𝘯𝘵 𝘸𝘢𝘺 𝘮𝘰𝘳𝘦 𝘦𝘯𝘨𝘢𝘨𝘪𝘯𝘨, 𝘢𝘯𝘥 𝘰𝘶𝘳 𝘥𝘢𝘵𝘢 𝘴𝘩𝘰𝘸𝘴 𝘪𝘵!"

"𝘠𝘰𝘶𝘳 𝘧𝘭𝘦𝘹𝘪𝘣𝘪𝘭𝘪𝘵𝘺 𝘢𝘯𝘥 𝘤𝘰𝘭𝘭𝘢𝘣𝘰𝘳𝘢𝘵𝘪𝘷𝘦 𝘴𝘱𝘪𝘳𝘪𝘵 𝘮𝘢𝘬𝘦 𝘺𝘰𝘶 𝘢𝘯 𝘪𝘯𝘷𝘢𝘭𝘶𝘢𝘣𝘭𝘦 𝘦𝘹𝘵𝘦𝘯𝘴𝘪𝘰𝘯 𝘰𝘧 𝘰𝘶𝘳 𝘵𝘦𝘢𝘮..."

This is why I do this work - building the right things, the right way - and I can't wait to keep doing it in 2026 ✨

Wishing you a warm & cozy holiday season and a bright New Year!

Earlier this year, I launched a series of content marketing guides that I poured my knowledge, experience, and love for strategic storytelling into. And just like my business, I manage and market them solo as a one-woman show. Between creating content for clients and keeping up with two little ones (all while surviving sick season 🤒), things have been busy.

But if there’s one thing I haven’t been too busy for, it’s creating resources that help fellow marketers, business owners, and content creators level up their strategy. These guides are practical, insightful, and built from years of hands-on experience. Each one tackles a different challenge to help turn content into a powerful tool for authority, trust, and conversions.

Honestly, I can’t pick a favorite because they’re all packed with insights I wish I had when I started.

📝 Blogging Like a Boss – The formula for blogs that rank, resonate, and convert.
📩 Mastering Email Copy – Learn what clicks (literally) with your audience.
✍️ Writing Standout Content – Proven methods to create powerful pieces.
👻 Understanding Ghostwriting – Write without credit, earn all the respect.
🎨 Understanding Business Branding – Your blueprint for crafting a brand that sticks.
📰 Writing Long-form Content – Master strategic, compelling, in-depth copy.

If you're looking to simplify content marketing to accelerate results, check them out here 👉 https://lnkd.in/g6BiGngV 👈

If you’ve already grabbed one, I’d love to hear what you think!

The days of throwing up 500 words and hoping for clicks are long gone. It takes a lot to turn a blog into impact - and results. With over a decade of experience writing blogs for global brands, I’ve packed everything I’ve learned into this guide.

Ready to make the leap? Grab your guide now: https://abcmshop.myshopify.com/

The world needs what you have to say. You just have to make sure they actually read it 😉

💪 SMALL BUT MIGHTY 💪

Microbusinesses may be small, but their impact is mighty (I would know, I run one myself). I just finished a meeting with a fellow microbusiness owner and the energy was electric.

Let me tell you, these folks don't always have the loudest voice in the room, but they have the most meaningful things to say.

Her passion and vision were so clear, and it stoked a fire in me as a content creator. I love being able to carry these voices through purposeful branding and stories that connect.

Whether we work together or not, it's always so refreshing to share space with these like-minded individuals.

If you’ve been:

🔍 Searching for ways to attract your ideal audience
💡 Struggling to come up with content ideas that stand out
📈 Looking for strategies to turn readers into loyal customers

These guides are for you.

What makes them effective:

💥 Practical, step-by-step frameworks
💥 Real-world examples from top-performing campaigns
💥 Tools and templates you can use immediately

Whether you're crafting emails, blogs, or long-form content that keeps readers hooked, there’s something in here to transform your approach.

👉 Grab your guides now: https://lnkd.in/g6BiGngV
💌 Use code ABCM25 for 25% off until 1/31/25

Comment or message if you have questions about the guides or just want to chat content strategy – I’m here to help!