SoCal Influencer

‪Brands Say Increased Spending On Influencers Hinges on Transparency

Brands Say Increased Spending On Influencers Hinges On Transparency A study conducted by the World Federation of Advertisers found that 65 percent of multinational brands are planning to increase the influencer marketing spend over the next year. The survey...

Is this the tool you have been looking for?

Influencer Marketing Is Going Mainstream With Facebook’s Upcoming Tool Opinion: Brand Collabs Manager demonstrates a clear commitment.

I truly believe for most businesses micro influencers have the best results

Maximizing Influencer Partnerships Means Getting Micro Investing in up-and-coming talent may seem counterintuitive until you consider the value of this targeted engagement.

What do you want as an influencer?

What Influencers Want: Seven Changes In The Influencer Marketplace You need to understand influencers to work with them effectively.

How can we as Influencers guide this?

‘The barrier to entry is zero’: Confessions of a social marketing exec on the crowded influencer marketing market - Digiday Advertisers are being pitched the same influencers by different companies that may not represent them well, according to a social marketing exec.