Magnetic Creative

Ina Paarman's Kitchen's Flavour Bombs are blowing up online. But not by accident.

We combined trend-led organic content and paid amplification to drive discovery at scale, putting Flavour Bombs in front of audiences who didn't know they needed them yet.

Ready to launch your new product line with a bang? Let's talk.

https://bit.ly/3LLSjOL

Without craft and consistency, social media falls flat.

Every piece of content we produce is intentional, audience-aware, and built around how people actually behave online.

Café Enrista

We don't usually announce clients before the campaign drops.

But SleepOver is worth waking up for.

We built their brand identity from scratch — logo, visual language, the whole system. The animation you're watching is just the beginning. There's a full campaign behind it, and it's coming soon.

Watch this space. 👀

Sometimes the work goes off-screen, and we get to experience those moments live.

Attending the Global Pet Expo was one of those moments. We showed up alongside NaturVet, making sure the brand stands out in a space that’s busy, competitive, and built on attention.

Our team on the ground, staying close to the details and supporting a brand we truly believe in.

Strategy, planning and only two days of production. A whole years worth of content.

Built to deliver more value with every frame.

Nexgrill

South African winters are no joke.

As we start prepping for the next one, here’s a look back at Winter 2025 with Ina Paarman's Kitchen

+87M impressions
+11M video views
+9M engagements

Safe to say, we kept a few people entertained while they were stuck indoors.

Swift Meats’ tenderloins, roasts, and ribs already do the hard work. Our job is to make them look as good as they taste.

Here’s a look at what we’ve been cooking up on our socials.