Fresh Alliance

Customers crave freshness, and one of the smartest ways restaurants can stand out is by building limited-time dishes around seasonal fruits and vegetables.

Why it works:
✔️ Better flavor & freshness
✔️ Lower ingredient costs
✔️ Supports local growers

Imagine 🍑 peach & burrata flatbreads in summer, 🎃 roasted pumpkin pasta in fall, 🍓 strawberry basil mocktails in spring, 🌽 sweet corn street tacos in late summer.

The best menus don’t stay static, they evolve with the season. 🌱 Reach out to Fresh Alliance to learn more!

Market Report 6.11.2026

🌾Market Update🌾
Production across the South is steadily increasing as Georgia and South Carolina ramp up their seasons, while Florida concludes its. Drier weather is now aiding harvest conditions after recent rainfall had previously slowed operations. Mexico continues to provide consistent volume across all border crossings, and California has begun shipping in a limited capacity.

⚠️Supply Pressure⚠️
Markets remain highly volatile, particularly for Iceberg, Romaine, and Green Leaf Lettuce, as disease pressure continues to reduce harvestable acreage. Demand is currently outpacing supply for several commodities. Artichokes, Anise/Fennel, Brussels Sprouts, Celery, Red Leaf, and Green Leaf have extremely limited supplies, with prorates expected on key leafy green items. Brussels Sprouts are anticipated to remain tight through July. Carrot supplies and quality have improved, with full relief expected within the next two weeks. Iceberg, Romaine, and Green Leaf coverage will be a significant factor for the remainder of this week and into next.

🍓Fruit Outlook🍓
Berry markets are generally stable, supported by Mexico and increasing California production. Strawberry supplies are gradually recovering from weather-related disruptions, while Blackberry, Raspberry, and Blueberry volumes remain strong. However, a potential transition gap between California and Pacific Northwest blueberry production could tighten supplies later this summer. Warm temperatures in Mexico continue to create some pressure on Blackberry size and firmness. Blueberries are a primary watch item due to declining Mexican production and the aforementioned transition gap, which are expected to tighten supplies and drive higher pricing.

🚛Freight Watch🚛
Limited truck availability and record-high fuel costs continue to place upward pressure on freight rates daily. Several transportation providers, including ocean carriers, are implementing fuel surcharges, which are increasing overall supply chain costs.

Market Alert: Melon Update 6.10.2026

The entire cantaloupe industry is experiencing a significant production shortfall resulting in a supply gap.

Unseasonably warm temperatures during February and March prevented the normal winter reduction of whitefly populations in the Yuma growing region. The warm weather also accelerated crop development, causing early fields to begin harvesting approximately two weeks ahead of schedule.

Elevated whitefly populations spread virus throughout later-planted fields, leading to widespread crop stress and failure. As a result, late-season fields are collapsing approximately two weeks earlier than expected, significantly reducing harvestable volume.

No meaningful harvests are expected during the weeks of June 15 and June 22, creating a temporary production gap until California production begins in late June.

Honeydews will be affected as well, but Mexican product is available and will help fill the gap over the next two to three weeks.

Orders will be prorated, and different sizes may be substituted to send as much product as possible.

Big shout out to our amazing partner, GreenGate Fresh, LLLP

For THREE consecutive years, GreenGate Fresh has been the Title Sponsor of Fresh Alliance, and we couldn't be more grateful for their unwavering support! Their partnership has been instrumental in helping us grow and become the organization we are today.

GreenGate Fresh has consistently shown up and stepped up, providing top-notch produce and expertise to the foodservice industry. Their commitment to quality, sustainability, and customer service is truly inspiring.
We're honored to have GreenGate Fresh as a part of our Fresh Alliance family and look forward to many more years of collaboration and success!

Market Report 6.4.2026

🌾Market Update🌾
Production across the South remains steady as Georgia and South Carolina continue to ramp up, while Florida wraps up its season. Drier weather is helping improve harvest conditions after recent rainfall slowed production. Mexico continues to provide consistent volume across all border crossings, and California has started shipping in a limited capacity. Lime supplies are increasing as more fruit crosses the border, bringing some market relief, though larger sizes (175s and above) remain tight and substitutions may be necessary.

⚠️Supply Pressure⚠️
Markets remain highly volatile, particularly on Iceberg, Romaine, and Green Leaf Lettuce as disease pressure continues to reduce harvestable acreage. Demand is outpacing supply across several commodities. Artichokes, Brussels Sprouts, Celery, Fennel, Red Leaf, and Green Leaf remain extremely limited, with prorates expected on key leafy green items. Brussels Sprouts are expected to remain tight through July. Carrot supplies and quality have improved, with full relief anticipated within the next two weeks.

🍓Fruit Outlook🍓
Berry markets remain generally stable, supported by Mexico and increasing California production. Strawberry supplies are gradually recovering from weather-related disruptions, while Blackberry, Raspberry, and Blueberry volumes remain strong. Looking ahead, a potential transition gap between California and Pacific Northwest blueberry production could tighten supplies later this summer.

🍈Melons & Citrus🍊
Citrus markets remain tight on smaller sizes across Lemons, Navels, and Valencias, with larger fruit dominating current supplies. California Valencias are beginning in limited volumes, while Meyer Lemon season is ending and import programs will begin this month. Import fruit may provide welcome relief as domestic sizing challenges continue.

🚛Freight Watch🚛
Limited truck availability and record-high fuel costs continue placing upward pressure on freight rates. Several transportation providers, including ocean carriers, have implemented fuel surcharges that are increasing overall supply chain costs.

Market Alert: The Garlic Company Garlic Supply Transition 5.28.2026

The Garlic Company is approaching the conclusion of its 2025-2026 garlic season. In line with previous years, a temporary reliance on Mexican garlic supply will be necessary before the new 2026 crop becomes available.

This transition period is forecasted to commence around the week of June 22nd and continue for approximately five weeks, concluding at the end of July. During this time, The Garlic Company will import Mexican raw garlic to its Bakersfield facility for processing, including cracking, peeling, and packing into finished products.

Regarding the upcoming 2026 crop, field conditions are currently favorable. Cautious optimism suggests a satisfactory crop yield for 2026.

The Garlic Company appreciates your assistance in managing this seasonal transition from the old crop to the new.

Market Report 5.28.2026

🌾 Market Update 🌾
Tomato production continues improving out of Mexico as Florida and East Coast regions ramp up, bringing better availability across several categories. Lime supplies are easing on smaller fruit, though larger sizes remain tight, while Squash and Bell Pepper markets stay active.

⚠️ Supply Pressure ⚠️
Markets remain volatile as rain in Salinas and the South continues impacting harvests, quality, and pricing. Artichokes, Brussels Sprouts, Celery, Romaine, Red Leaf, and Green Leaf remain extremely limited, with prorates expected on leafy greens. Carrot supplies are improving, with relief expected soon.

🍓 Fruit Outlook 🍓
Avocado markets remain elevated as Mexican supplies tighten, though imports and the early Flor Loca crop are expected to provide some relief. Berry supplies continue improving as California production ramps up, while Pineapple and smaller Citrus sizes remain tight.

🚛 Freight Watch 🚛
Limited truck availability and high fuel costs continue putting upward pressure on freight rates and overall supply chain costs.

Market Alert: Force Majeure Declaration 5.27.2026

Mission and Westfalia Fruit are declaring Force Majeure given the current supply shortage and cost environment.

The situation in Mexico continues to worsen. Supply remains extremely limited, and costs continue to increase, with market prices at the border rising hourly. Continued market volatility should be expected throughout June as supply tightens further and competition for available fruit intensifies.

All growers and shippers are being impacted by this situation, which is outside of their control. Mission and Westfalia will continue working to pack as much fruit as possible to help keep program distributors supplied over the coming weeks; however, overall industry supply will not be sufficient to meet the very strong U.S. demand.

This is an unfortunate market environment, especially with the continued cost pressure from growers in Mexico, but they are doing everything possible to manage the situation as effectively as they can.