Eye on Broad

Your eyes are doing a lot more than you think-every single second. From lightning-fast reflexes to processing the world around you, your vision is pretty incredible 💚

Bright beach days mean extra exposure-your eyes need protection just like your skin.

For more than three decades, Dr. Scheele has been dedicated to providing trusted, compassionate eye care to the Sumter community 💚

Since 1989, he has cared for generations of patients while bringing a wealth of experience from his time serving as a Lieutenant in the Navy, where he provided care for active-duty military members, retirees, and their families at the Charleston Naval Hospital 🇺🇸👁️

Dr. Scheele earned his Doctor of Optometry degree from Pacific University College of Optometry and continues to bring thoughtful, experienced care to every patient he sees.

We’re proud to have Dr. Scheele serving the community at Eye on Broad!

📅 Schedule your next eye exam today and experience personalized care you can count on.

One for everyday. One for the sun. 😎👓

Because your vision (and your style) deserves options 💚

Whether you’re running errands, heading out for a drive, or soaking up some sunshine-having the right pair makes all the difference.

✨ Buy one complete pair of glasses
☀️ Get your second pair 50% OFF

Now’s the perfect time to add prescription sunglasses to your routine and protect your eyes in style 👁️✨

Stop by and let us help you find your perfect pair.

*Some restrictions apply

South Carolina summer means beach days, cookouts, and - now - great deals on frames! Come see us soon.

🎉 Happy National Eyewear Day! Today we celebrate the frames that help us see the world more clearly - and look good doing it! 😎

Whether you're rocking a bold cat-eye, classic aviators, or sleek rimless frames, your eyewear says something about who you are. And we love helping you find the pair that says it perfectly.

South Carolina, your Southern charm extends to your eyewear - show us your best frames in the comments today!

We've all heard this one - but it's actually not true! While sitting very close to a screen may cause eye strain or headaches, it doesn't cause permanent eye damage. However, if a child consistently wants to sit very close to the TV, it could be a sign of nearsightedness.

That's why regular eye exams are so important - especially for kids! 👧👦

Have a question about eye health myths? Drop it in the comments - we love setting the record straight!👇

A quick summer eye exam could make all the difference in your child's fall semester success.

🕶️ Polarized or non-polarized? It's one of the most common questions we get - and the answer matters more than you might think!

✅ POLARIZED lenses reduce glare from reflective surfaces like water, roads, and snow - perfect for driving, fishing, or hitting the slopes.

⚠️ NON-POLARIZED lenses offer UV protection without glare reduction - great for general use and some digital screen situations.

Not sure which is right for you? Our optical team is here to help you find the perfect pair for your lifestyle.

From Myrtle Beach to Hilton Head, polarized sunglasses are a must for South Carolina's coastal sun-seekers.

☀️ Summer is amazing - but dry, itchy eyes? Not so much.

Hot weather, air conditioning, increased screen time, and spending time outdoors can all contribute to dry eye symptoms during the summer months. Signs include redness, a gritty or burning sensation, blurry vision, and even excessive tearing.

The good news: dry eye is very treatable! Our team can help you find the right solution - from prescription drops to lifestyle adjustments - so you can enjoy summer without the discomfort. 👁️💧

Low country heat plus salty ocean breezes can be a recipe for dry eye this summer - don't suffer through it, relief is just an appointment away.