Insight Outcomes LLC

Name: Insight Outcomes LLC
Address: Stratford, CT, 06614, US
Telephone: (914) 649-4894
Price range: $$$

Dianne Binford, owner I'm a results-driven strategic marketer with strong technical expertise. I launch programs on time, on spec, and on budget.

I believe the more you can turn analysis into an automated reporting suite of ongoing KPI trends, the more INSIGHT you'll have to drive successful OUTCOMES.

03/17/2023

Top o’ the mornin’ to ya!

The Whole Puzzle - Dianne Binford, Insight Outcomes LLC

07/08/2013

Insight #33 - The Front-facing Piece of the Puzzle

Fueling Your Email Campaigns with Customer Data

www.insight-outcomes.com/blog-1/the-whole-puzzle/

The Whole Puzzle - Dianne Binford, Insight Outcomes LLC We’re looking at the “WHOLE PUZZLE” of fueling your email campaigns with data: the Front, the Back, the In and the Out.

Testing & Analysis Blog - Dianne Binford, Insight Outcomes LLC

02/17/2013

Insight #31 - Measuring Across Time

5 How-To's for Measuring Incremental Impact of Lifecycle Marketing Across Time

www.insight-outcomes.com/blog-1/testing-analysis-blog

Testing & Analysis Blog - Dianne Binford, Insight Outcomes LLC So even though triggered lifecycle marketing campaigns can get upwards of double the immediate direct response for open, click and conversion vs. a blast marketing campaign....

02/17/2013

Insight #30 - Tracking Over Time

Lifecycle triggered campaigns are about influencing trends, future happenings.

So If you’re only tracking ROI during the campaign response period, you’re missing it.

http://www.insight-outcomes.com/blog-1/testing-analysis-blog/Lifecycle

02/17/2013

Insight #29 - Needing Time, http://www.insight-outcomes.com/blog-1/testing-analysis-blog/

I haven’t sent you one of these little “Insights” since Dec 3. Between the holiday marketing frenzy and a couple of big projects, I was busy.

Also, my mother passed away, and I just needed time.

Needing time. Let’s divert...

08/01/2012

Insight #20 - Lifecycle Marketing, Reactivation - http://www.insight-outcomes.com/blog-1/profitable-programs-blog/

Profitable Programs BLOG - Dianne Binford, Insight Outcomes LLC

08/01/2012

Insight #19 - Tactful Targeting, Part 3 - Relevance with Respect - http://www.insight-outcomes.com/blog-1/segmentation-targeting-blog/

Segmentation & Targeting BLOG - Dianne Binford, Insight Outcomes LLC

06/11/2012

Insight #14 - Trigger vs Dynamic - http://www.insight-outcomes.com/blog-1/testing-analysis-blog/

Testing & Analysis BLOG - Dianne Binford, Insight Outcomes LLC

06/11/2012

Insight #12 - Frequency Test - http://www.insight-outcomes.com/blog-1/testing-analysis-blog/

Testing & Analysis BLOG - Dianne Binford, Insight Outcomes LLC