Sentry

Sentry

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We don’t just sell business insurance—we put our industry knowledge and experience to work for our customers.

Sentry Insurance got its start in 1904, when members of the Wisconsin Retail Hardware Association formed their own insurance company. They wanted security, strength, engagement, and personalized service. The same holds true for our customers, more than 120 years later. Today, we’re part of one of the largest and most financially secure mutual insurance groups in the nation. And we're proud to prov

Learn about employer's liability insurance 08/20/2026

What are the key benefits of employer's liability insurance for businesses?

Learn about employer's liability insurance This coverage can help protect your business if an employee is injured on the job.

A stronger safety program starts with Sentry® 08/19/2026

Dealers have trusted Sentry for specialized insurance and risk management support for over 50 years. We help protect farm equipment and industrial equipment dealerships nationwide. We also offer the Sentry Risk Factor tool specifically designed to help dealerships like yours assess safety practices and work toward a best-in-class rating.

A stronger safety program starts with Sentry® Regardless of what's for sale at your dealership, we're ready to help you protect it. From property and auto coverage to retirement, we'll put our experience to work for you. Learn how we can help your dealership.

08/18/2026

This year’s intern cohort had the opportunity to meet and hear from many Sentry leaders, including our Chairman and CEO, Pete McPartland. It's one of the many ways we give them a well-rounded corporate experience.

Explore our 2026 C-Suite Stress Index: Midyear Report 08/18/2026

International conflicts and geopolitical events have made for a challenging first half of 2026. Read more about the impacts to U.S. companies.

Explore our 2026 C-Suite Stress Index: Midyear Report A survey of 625 U.S. business leaders reveals executives feel much less optimistic about the overall business landscape than they did at the end of 2025.

08/17/2026

When it comes to safe driving, responsibility for your business and responsibility for others on the road are one and the same. Check out our story about how Clima-Tech is building a culture of focused driving among its employees—with help from Sentry®. https://bit.ly/467glKE

Sentry Insurance earns A+ rating from AM Best | Sentry Insurance 08/17/2026

Sentry® has earned an A+ (superior) AM Best Financial Strength Rating for 35 consecutive years.*

For our customers, this independent assessment reflects the financial strength behind their insurance coverage. It's one more reason businesses can have confidence choosing a provider focused on long-term relationships.

The A+ rating places Sentry among fewer than 10% of U.S.-based property and casualty insurance companies to earn the designation.

We're proud of this recognition and grateful to our employees, whose dedication to customer service makes achievements like this possible.

Learn more:

Sentry Insurance earns A+ rating from AM Best | Sentry Insurance Sentry Insurance earned an A+ rating from AM Best, and is recognized for its disciplined growth, diversified portfolio, and favorable business profile.

SentryWorld to host two USGA championships 08/15/2026

SentryWorld—our on-site destination golf course—will host the 2028 U.S. Senior Women’s Open and the 2034 U.S. Senior Open. These events add to the course’s history of hosting championships that attract top players from around the world.

SentryWorld to host two USGA championships 2025 was truly a year of redefining what's possible at Sentry. Explore our Annual Report to learn about the highlights.

Learn how to get workers' compensation insurance 08/14/2026

Do you know how to get workers' comp insurance for your business?

Learn how to get workers' compensation insurance Requirements vary by state, industry, your business size, and more.

08/14/2026

The Sentry Insurance Foundation awarded four National Merit scholarships to associate dependents in 2026. These deserving students are well on their way to bright futures. Meet them here:

08/13/2026

A big “yee-haw” to another wonderful company picnic.

Our annual company picnic is a great chance for our associates to get to know one another outside the office and introduce their families to their workplace. This year’s Wild West theme was 10 gallons of fun!

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Stevens Point, WI