EthOS

81% of Americans own a smartphone, and interactions between consumers and brands through mobile devices is increasing every year. Thus, any brand, app, or website should have a strong mobile interface to ensure a consistent and positive mobile user experience across real-world and digital touchpoints. To stay competitive in today’s market, companies are investing heavily into the design of their mobile real estate to develop optimal experiences for their target audiences.
Check out this blog article on the EthOS Human Insights blog here:
https://ethosapp.com/blog/how-to-ensure-positive-mobile-user-experiences/

How to Ensure Positive Mobile User Experiences - EthosApp Blog Mobile UX is mission critical to companies today to ensure a consistent and positive mobile user experience across real-world and digital touchpoints.

Nearly 70% of all web searches and activities are performed on mobile devices. Mobile app development has become one of the hottest trends in the market and it shows no signs of slowing anytime soon. Mobile applications are great in theory, but most apps are missing the mark simply due to a lack of research. Specifically, lack of UX and usability testing.
Check out this blog article on the EthOS Human Insights blog here:
https://ethosapp.com/blog/how-to-do-usability-and-ux-testing-for-mobile-apps/

How To Do Usability and UX Testing for Mobile Apps Usability and UX Testing for Mobile Apps give greater insight not only into your users but into their context and ecology.

Diary studies are making a comeback in UXR. Once seen as insightful but an extremely difficult practice, diary studies have benefitted from the transition to an increasingly connected environment via texting, email, and purpose-built research platforms. So how does one conduct a diary study?
Check out this blog article on the EthOS Human Insights blog here:
https://ethosapp.com/blog/how-to-conduct-ux-diary-studies/

How to Conduct UX Diary Studies - Ethosapp Blog UX diary studies revolve around collecting qualitative data about user behaviors, activities, and experiences over a defined period of time.

Knowing your users is knowing your future. Digital ethnography is quickly becoming the key to unlocking what users really want. So how do you use digital ethnography in the UX discovery research phase? Check out this blog article on the EthOS Human Insights blog here:
https://ethosapp.com/blog/how-to-use-digital-ethnography-in-ux-discovery-research/

How to use Digital Ethnography in UX Discovery Research - Ethosapp Learn how to use digital ethnography and immersive research methodologies to conduct UX discovery research

In a world where data rules, generative ux research tells the full story. The assumptions made from clinical methods and skimming data can lead to assumptions at best and failed businesses at worst. Check out this blog article on the EthOS Human Insights blog here:
https://ethosapp.com/blog/generative-ux-research-build-products-for-people/

Generative UX Research: Build Products for People - Ethosapp Blog Generative research is defined as a method of research that helps researchers develop a deeper understanding of users in order to find opportunities for solutions and innovation.

Making business decisions based solely on quantitative/survey data is like trying to describe a picture in a coloring book without anything actually having color. You can make some general observations, but to provide deeper insight, you need both color and context. Check out this blog article on the EthOS Human Insights blog here: https://ethosapp.com/blog/understanding-context-through-mobile-ethnography/

Understanding Context Through Mobile Ethnography - Ethosapp Blog Mobile ethnography allows researchers to collect and observe the context surrounding consumer behaviors.

Is mobile ethnography a good fit for Millennials and Gen Z? Check out this blog article on the EthOS Human Insights blog here: https://ethosapp.com/blog/why-mobile-ethnography-is-perfect-for-millennials-and-generationz/

Mobile Ethnography is Perfect for Millennials and Generation Z - Ethos Mobile ethnography is perfect for conducting research among millennials and generation z as the EthOS app interface mimics popular messaging platforms.

Researchers and designers have been leveraging mobile ethnography to answer critical business questions and derive deep insights through unparalleled visibility into the everyday lives of the people that matter most to their businesses. Check out this blog article on the EthOS Human Insights blog here: https://ethosapp.com/blog/the-power-of-mobile-ethnography/

The power of mobile ethnography - Ethosapp Blog Mobile ethnography is powerful because it was designed for the digital age. It’s practical, scalable, and allows researchers to be in the moment with participants.

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