Dove Creative Co.

A few favorites from my shoot with ST. LOUIS WELLNESS SOCIETY 🧘🏼‍♀️

Branding photos aren’t just for launch day. They’re the images you’ll use for social media, your website, email marketing, event promotions, press features, and everything in between!!

A single shoot can become months of content when it’s done with strategy in mind.

Ready for a gallery that works as hard as you do?

— Shot at Studio By Taylored | STL Content Studio

Wellness Society

The pretty grid post is one touchpoint in a much larger marketing ecosystem that includes so many things...

▫️Positioning
▫️Messaging
▫️Customer Journey
▫️Paid Ads
▫️ Websites
▫️ Email
▫️ SEO
▫️ Sales Processes
▫️ All the things that happen after someone clicks “follow"

A pretty feed is great. A strategy that moves people from stranger → customer → advocate? Even better 🤏🏽

Sent with love and mild concern :)

One of my favorite parts of marketing is diving deep into a brand and helping bring it to LIFE visually!! 🌟

For Cabin Creek Co., a collection of cozy cabins throughout Northern Illinois and Southern Wisconsin, we built a content strategy centered around the experience of staying at the properties, NOT just the properties themselves.

Our project included:

▫️ Creating a simple, recognizable logo to help establish a cohesive brand identity
▫️ Lifestyle-focused photography inside and outside each cabin
▫️ Updated listing images for Airbnb and booking platforms that go beyond standard real estate photography
▫️ Drone photography and videography to showcase the properties, surrounding landscapes, and overall experience
▫️ A library of short-form video content designed for social media, reels, and paid advertising
▫️ Strategic content focused on increasing visibility, engagement, and bookings

From there, we crafted and executed a social media presence that highlighted the cabins’ unique features, nearby attractions, seasonal experiences, and the feeling guests are searching for when planning a getaway. 🏡☕️🌲🛶

The goal wasn’t just to show a cabin...

It was to create a complete content ecosystem that could be used across Airbnb listings, social media, advertising, websites, and future marketing efforts while giving the brand a recognizable personality and voice.

The best part? It's just the beginning!! With more cabins on the way, I’m so excited to continue helping Cabin Creek Co. grow their brand, expand their reach, and create a presence that feels just as inviting online as their properties do in person.

One of my fave things is combining strategy, branding, photography, video, drone content, and storytelling to help businesses stand out, connect with the right audience, and grow their brand!

A quick stop in Kirkwood this morning for some turned into a little reminder of how the St. Louis small business community is truly something so special!!

From coffee shops to flower trucks and everything in between, there are sooo many people working hard to build something meaningful! 🕊️

A moment for the gorgeous — fresh flowers on the table every week and supporting local?! Immediate YES!

I sat down and listed out every kind of brand I've worked with to make this post and I got emotional because WOW!! 🥹

What do you mean I've worked with all of these different types brands!!?!

About 2 years in and I can't believe my job is getting to help small business owners grow their dream brands. I absolutely adore and appreciate everyone who invites me in to be a small part of their journey.

So many brands I've worked with from law & accounting firms to service businesses like landscaping, tree services, concrete to skincare studios & coffee shops... the list goes on.

That being said I have SO many fun ideas for other industries like tattoo shops, luxury home builders, florists, anything coastal/beachy/surf/skate, public speakers & more!!

I actually LOVE working with so many different industries because it constantly reminds me that people are people.

The same person grabbing a coffee on their way to work might also be planning a backyard renovation, booking family photos, shopping for custom window treatments, or researching their next vacation.

SPOILER ALERT!! Buyers don’t live in one industry. They move through dozens of them every single day. 🤫🤏🏽🤏🏽

At the end of the day, sales is sales!! Marketing is marketing!!!

📱Send me a message to talk about what marketing for your business could look like!