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https://www.linkedin.com/company/coegi-llc/

March was an eventful month for the Coegi team! Wedding showers, Pi Day festivities, March Madness, volunteer time and donation drives were all on the docket. Judging by all of these smiles, it was a good time had by all. Here's to an equally fun-filled April! 🥳

Ready to stop constantly fighting for consumers’ attention and become unignorable? 🔥 One-off ad campaigns aren’t going to get you there.

You need an audience ecosystem.

Ecosystems Not Campaigns: The New Approach to Audience-First Marketing - Coegi It’s time to redefine audience-first advertising. Read about Coegi's audience ecosystem approach to media and communications planning.

has undergone major transformations in recent years. The biggest shift? Younger healthcare consumers are taking active roles in decision-making for their health.

It might have you asking: what is the best way to target them? Coegi's Shana Raines has three tips: 🎯

🔹 Pay to attention to where and how they engage
🔹 Take an authentic approach to marketing
🔹 Stay consistent with your message across channels

Learn more about how to use these three strategies for your brand in this article from Healthcare Business Today ⬇️

https://www.healthcarebusinesstoday.com/how-to-reach-the-next-generation-of-healthcare-consumers/

What’s next for the digital advertising industry? Find out what key topics leading marketers from brands, including Procter & Gamble, Johnson & Johnson, and the National Football League (NFL), discussed at the Association of National Advertisers (ANA)’s 2023 Media Conference in Orlando, Florida.

🔹 How DE&I in advertising has evolved over the last year
🔹 Why more CMOs with a media background are being hired
🔹 How advertisers and publishers are working towards more unified measurement
🔹Ways brands are holding creative assets to more rigorous performance standards

Coegi’s VP of Marketing & Innovation, Ryan Green, joins The Loop to recap key takeaways from keynote speakers and discuss how these conversations will impact our client work and the future of our industry at large.

Listen here: http://bit.ly/3yqlsVv

Q: How can you tell if advertising is supporting your business success?
A: A strong marketing measurement strategy ⬇️

A unified measurement framework guides brands toward achieving full-funnel goals.

Sometimes, this is as simple as defining media KPIs and optimization points - think conversions, cost per action, reach and frequency, cost per unique reach, and so on.

But, oftentimes, media metrics alone cannot answer brands’s most critical questions. In these instances, advanced measurement studies and modeling strategies are critical tools to inform smart decision-making.

Learn how and why to use these powerful tools in our recent blog post from Coegi's Director of Marketing, Elise Stieferman, MBA, MA, here ⬇️

Advanced Marketing Measurement and Modeling 101 - Coegi The top five advanced marketing measurement studies and modeling strategies to analyze marketing success on business outcomes.

The experts at the 2023 Meta Marketing Roadshow provided some helpful insight into their unique platform and algorithm, their focus on machine learning, short form video, and so much more. Read more from Senior Social Media Marketing Specialist, Julia Read here ⬇️

https://www.linkedin.com/pulse/meta-marketing-roadshow-2023-year-machine-learning-creative

Custom content marketing is key 🔑 to achieving long-term brand success. But, content creation can be expensive and time-consuming. A content amplification strategy allows brands to do more with less, maximizing the ROI. One of the key ways to amplify your content is to build a holistic content marketing plan.

How to Build a Content Amplification Strategy Using Publisher and Influencer Partnerships - Coegi Leverage the power of a content amplification strategy to creatively engage your audience and boost the impact of your marketing content.

Happy ! We are proud to have so many smart, talented, and wise women on our team at Coegi. Here's some from a few of our female trailblazers across the organization on what it takes to be a great leader.