Dovetail

Employee of the Month goes to Bex!

Around here, Bex is known for great design, beautiful artwork, smart website work, and being the person who casually makes things look better than the rest of us could have imagined.

She’s creative, talented, helpful, and always brings a thoughtful eye to whatever she’s working on.

And, as an added bonus, she provides daily access to Nora, our tiny toothless coworker and emotional support department.

A job board is useful sometimes, but a smart and easy-to-use career resource that helps people find the right opportunities for them, their experience, and their specific goals?

We worked with the American Optometric Association on creative for their recent AOAExcel Career Center campaign, helping bring attention to a tool designed to connect professionals in the optometry field with meaningful opportunities.

Campaign messaging, social media ads, digital creative… all of this work was about helping the AOAExcel Career Center spotlight an amazing asset designed to move people forward.

A little late, but very sincere: Happy Birthday to Sydney!

Sydney is our Senior Brand Manager, which means she spends a lot of time keeping projects moving, clients feeling cared for, and good ideas from getting lost in the shuffle.

She’s thoughtful, kind, creative, and one of those people who makes the work better just by being part of it. Clients love her. We love her. Honestly, very annoying of her to be this appreciated.

Hope your birthday was wonderful, Sydney. You deserve it!

You mention needing new running shoes. Three minutes later, your social feed somehow knows. Coincidence?

Marketing has gotten incredibly good at delivering personalized experiences, and AI is making those experiences even more targeted. Where's the line between helpful and creepy?

Read more in our blog: https://dovetail-stl.com/hyper-personalization-in-advertising/

Do you like highly personalized recommendations, or do they make you want to throw your phone into a lake and live off the grid forever?

Some behind-the-scenes proof that marketing occasionally requires standing in very specific places for reasons that only make sense to the people checking the frame.

Lights! Cables! Strong opinions about angles. This is one of our favorite parts of our work. Looking for some video work? The weirder the idea, the more we love it.
(Usually. Within reason.)

Thank you so much for these incredibly kind words!

It is truly a privilege to support Karla Smith Behavioral Health and the life-changing work you do for individuals and families in our community. Your mission is one we believe in deeply, and we’re grateful to play even a small part in helping more people hear about the care, hope, and healing you provide.

We’re so proud to be part of the KSBH family.

At KSBH, we have so many people to thank for the amazing things they do for us. Tonight, we want to give some really special thanks to a group of people working behind the scenes for us every single day.  Our friends at Dovetail light up our mission with their creativity, and broaden our reach so more people can be served. A good marketing team inspires! We are so fortunate to have Dovetail as part of our KSBH family!

Most people have heard of SEO, but fewer people have heard of AEO.

Crash course: SEO (Search Engine Optimization) helps your content get found in search results. AEO (Answer Engine Optimization) helps your content get selected as the answer by tools like ChatGPT, AI assistants, and Google's AI-generated responses.

The goal isn't just being found anymore! It’s being chosen by audiences, and those audiences choosing to stick with you as a brand.

There are two types of brand jingles: The ones you forget immediately, and the ones that become a permanent part of your personality against your will.

You remember the jingles that haven't aired in years but still pop into your head with perfect clarity, the ones that became meme-fied decades after they were on the telly.

What's the first brand jingle that comes to mind? We're prepared for the Kars4Kids answers… and J.G. Wentworth.

Dovetail has been named by St. Louis Small Business Monthly as one of the Best Marketing Firms in St. Louis!

More than 60,000 individuals voted to recognize standout businesses across the region, and we’re incredibly grateful to be ranked among the best.

Thank you to our clients and partners for trusting us with your work and giving us projects worth showing up for every day.

Happy Birthday to Vinnie!

As our Director of Brand Strategy & Lead Generation, Vinnie spends a lot of time thinking about the big stuff: SEO, strategy, campaigns, Google doing whatever Google feels like doing that day, and how to help clients get found by the right people.

He’s smart, thoughtful, and always ready to help make the work stronger.

Join us in wishing Vinnie a very happy birthday!