First Crack Coffee

Event Schedule 🔥Your front-row seat to roast!

We’re kicking the day off by firing up all four roasters from 10am-12pm.
• Josh will demo a roast on each machine
• Collin will break down the gear and what makes each roaster unique

After that, it’s time to hang out with our amazing vendors and guests:
Sucafina- our green coffee importer
Riders Cafe Supply
Vapore Coffee + equipment
Practica- high speed commercial ovens
Bonfire Burritos- from Golden, CO

🏆The strangulation competition will run throughout the day. Don’t miss your chance to compete (or just spectate!)

No need to rush- we’ll be going all day and into the night with:
🍻 Happy Hour
🔥 Open roasting on the 1.5 kg. Your chance to get hands-on. First come, first roast.

We’re so excited to spend the day with our coffee community. Hope to see you there!

Help us celebrate our new location! 🎉

Free and open to all- can’t wait to see you there! ✨

You’re invited to our biggest event yet:

First Crack Coffee Mini-Expo!
• Roasting demos 🔥
• Coffee Tastings ☕️
• Mini competitions 🏆
& Surprises throughout the day 🎉

June 13th from 10am-7:30
At our newest facility in STL

It’s free and open to all! Bring a friend

🎉 we have BIG news! 🎉

Our newest facility is now officially open!

More space, more coffee, and more dreams coming true! We built this with our community in mind- and we can’t wait to share it with you!

📍St Louis, Missouri- come say hi! 👋

Our white label program supports entrepreneurs, cafes and brands at every scale.

Projects we’ve been proud to fuel:
✅ Startups launching with just a few bags
✅ Local cafes building a custom brand
✅ National brands delivering social impact through every cup

Got a coffee dream? Let’s make it real ✨

Our team has been behind every batch since 2013- tasting, consulting, roasting, packaging and delivering.

We’re here for the cafes, the creatives, the side-gigs, the nonprofit missions and anyone who wants to build something meaningful with coffee.

Got some ideas? 💡 Join us! In Denver, St Louis or Cleveland.

People often say, “oh I’m not good at picking up different aromas” or “I know what that is, but I can’t pinpoint it”

What if we told you this is a skill you can develop? Follow these tips and you might just surprise yourself. You do know this stuff! You’ve been smelling and interpreting the aromas for your whole life. You’re just bringing more awareness to it.

Hope this tips are fun and helpful. Cheers! ☕️

If our first site taught us anything, it’s that everyone uses the First Crack platform differently. We believe this individualized approach is what allows our diverse customer community to save money and serve a better product to consumers.

We help curate a personalized experience, providing the following consulting services:

Blend Creation. That perfect blend at the right price is out there! Our experts follow a rigorous blend development protocol that… well… blends art (discussion, cupping, finished product testing) and science (software-derived roast curves, measured roast levels) to create the ideal flavor profile at the ideal price point for your customers. The service includes guidance from green coffee sourcing through finished product preparation.

Brand Development. Your brand in your bags – a powerful proposition. The era of nameless, story-free coffee has come to a close. We work with customers to define and design their brand, expanding upon the margin available and opening more sales outlets in the process.

Café Operations. As distributors of Proaster roasters since 2013, we’ve been in more than ten thousand coffee shops. We’re here to share the experiences we’ve had along the way and the relationships we’ve made with consultants and other service providers.

Learn more at firstcrack.com

There’s something special about our Bean to Brew course.

We get to sit down with passionate shop owners, managers and home roasters- exploring the craft and unlocking what’s next for their businesses. It’s hands-down our most popular course, and it’s easy to see why.

Real ideas. Real growth. Real coffee people.

Take the next step and sign up today. Courses held in Denver, St. Louis and Cleveland. 📍