2Novas

Many customers quiet-quit their local bank or credit union when the early warning signs of their displeasure or disengagement are ignored.

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Businesses and banks across the world know that attrition rate drastically impacts revenue, as every customer who leaves was once a lead and a source of long-term revenue.

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Unresolved issues are the leading source of both quiet and not-so-quiet bank attrition, and smaller local banks are at the greatest risk.

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Tips to Get You to Post More on LinkedIn

"Last week, I tried to encourage you all to engage more with LinkedIn. Have you been spending 10 minutes per day perusing it and engaging?

Now that you’re more familiar with the platform, here are a few best practices for getting more from your time on it:

1) Be authentic. Post your thoughts, and musings on the day and the work you do. Even minimal stuff can be interesting! Avoid political posts, as these can alienate followers and prevent referrals from coming in - be “purple”..."

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Most banks can see a 20%-30% reduction in attrition just by addressing customer service concerns in a call or personalized message.

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ICYMI - In this episode of The Bank Marketing show, Dan Novalis, Chris Bates, and Eric Cook discuss why bankers should care about building a personal brand. They also discuss the value of personal relationships as a banker, examples of engaging content you could post, and what The LinkedBanker community is all about.

Here's this week's episode, don't miss it!
https://bankmarketingshow.com/podcast/ep-22-the-power-of-personal-branding-for-career-growth/

Quiet Attrition: Are Clients Ghosting Your Financial Institution?
▸ https://lttr.ai/6CY2

For better relationships, bank on customers’ critical moments
▸ https://lttr.ai/4BqI

Tips to level up your Google Ads

It’s super easy to start up Google Ads but super hard to make them work well and figure out your ROI. (This is an intentional strategy from Google by the way - it makes them more money!).

Banks often ask which keywords they should be bidding on - and often bid on a ton of them. But your Google Ads strategy should be bank-first, not Google-first.

Google Ads are all about capturing existing demand - i.e., people actively searching for something...

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When done right, you can leverage critical moments inside and outside the branch environment to improve customer acquisition and retention through cross-selling/upselling capabilities.

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