5BYFIVE Creative

🧠 𝟱𝗕𝗙 𝗠𝗼𝗻𝘁𝗵𝗹𝘆 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗧𝗶𝗽 🧐

𝗪𝗿𝗶𝘁𝗲 𝗳𝗼𝗿 𝘀𝗸𝗶𝗺𝗺𝗲𝗿𝘀, 𝗻𝗼𝘁 𝗿𝗲𝗮𝗱𝗲𝗿𝘀
People don’t read. They scan like they’re trying to find their gate at the airport. ✈️
So write to be helpful: short sections, clear headings, punchy bullets.

Make it easy and get to the point. If they want more, they’ll stay.

𝗬𝗼𝘂 𝗯𝗿𝗼𝗸𝗲 𝗣𝗮𝘆𝗣𝗮𝗹.

Okay, not really, but the response to our poster sale was so high that PayPal temporarily suspended our payment processing over the weekend.

We've gotten everything back up and running now, but sorry for the inconvenience if you were affected, and thank you for the amazing support!

And if you haven't gotten yours yet, you can get one here: https://5byfivecreative.com/the-shop

But hurry up they're going fast!

Some creative work starts with a plan. The best kind starts with a question big enough to make everyone sit up a little straighter. 🚀

Our latest blog looks at Artemis II and what it can teach us about pushing boundaries, trusting the team, exploring new territory, and remembering that wonder is not the opposite of strategy, sometimes it's the reason the strategy matters.

🫡 Read the blog and take the long view with us.
https://5byfivecreative.com/blog/what-artemis-ii-can-teach-us-about-creative-exploration

𝗗𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁 𝗴𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝗼𝗻𝘀. 𝗗𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁 𝗰𝗼𝗽𝘆 𝗶𝗻𝘀𝘁𝗶𝗻𝗰𝘁𝘀.

Millennial PR Team: A full brand narrative with emotional resonance, functional benefits, and a tasteful nod to self-care.

Gen Z Social Team: Short, sharp, and extremely online.

Both kinda work in their own way. 🤔

[Disclaimer: No generations were harmed in the making of this carousel. A few commas were.]

Part of our 𝗖𝗿𝘆𝘀𝘁𝗮𝗹 𝗖𝗹𝗲𝗮𝗿 𝗳𝗼𝗿 𝗫𝗩 𝗬𝗲𝗮𝗿𝘀 poster series, my Tower Grove Park poster is a tribute to a place that means a lot to me. I lived in Tower Grove for a few years, and the Piper Palm House was where I got married, so this one feels especially personal.

Visually, I challenged myself to work with only flat forms and four colors, stripping away anything extra so the composition could do the talking. I wanted to create something deceptively simple that still captured what makes the park so memorable: the trees, the pathways, the gazebos, and the feeling of moving through it.

- Derek

🧠 𝟱𝗕𝗙 𝗠𝗼𝗻𝘁𝗵𝗹𝘆 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗧𝗶𝗽 🧐
A nice testimonial says people liked you. A strong testimonial proves you worked.

“Loved working with them” is sweet.
“Saved us 10 hours a week and doubled inquiries” is the good stuff.

Next time you ask for a testimonial, don’t stop at praise. Ask what actually changed. That’s where the proof lives.

Part of our 𝗖𝗿𝘆𝘀𝘁𝗮𝗹 𝗖𝗹𝗲𝗮𝗿 𝗳𝗼𝗿 𝗫𝗩 𝗬𝗲𝗮𝗿𝘀 poster series, Julliette Huynh portrays her vision of the iconic Gateway Arch.

"I'm inspired by Japanese Kawaii culture. Kawaii roughly translates to 'loveable', 'cute', or 'adorable' and often features bright colors and simple lines.

I love bright colors. They bring happy feelings and warmth to my work. Sometimes, I'll even hide a smiley face in my designs.

I wanted to capture the iconic Gateway Arch, surrounded by cute scenery, and Canadian geese, often seen around bodies of water in St. Louis. The bow is a focal point, and to me, symbolizes how amazing and special the Arch is. For laughs, I wanted a single goose to look like it's photobombing the poster. Is it eyeing you for some bread? Striking a pose? Who knows!?"

- Julliette

For the moms, grandmas, mother figures, and women who make life feel more cared for, this one’s for you. 💛

We rounded up a few local STL spots for Mother’s Day plans, from flowers and brunch to books and thoughtful little gifts that say, “See? I do listen.”

Save this for the weekend, and show some love to the people and places that make St. Louis feel like home.