Brado

How to Optimize for Google Featured Snippets: New Research 46 million mobile keywords & 160 million desktop keywords analyzed. 🤖 Brado's President of Digital Intelligence, A.J. Ghergich teamed up SEMrush with on this exciting new study. https://www.semrush.com/blog/featured-snippet/

How to Optimize for Google Featured Snippets [Research] SEMrush & Brado analyzed over 200 mln SERPs to identify how to optimize for Google featured snippets. The guide provides information on what keywords to choose, how to optimize the content, best articles’ URL stats, how to build a Featured Snippe...

We are excited to take part in the Octane OC MedTech Innovation Forum, where our Chief Strategy Officer, Clay Wilemon will lead a panel on “Innovation and Opportunities to Win in the New Normal.” For more info visit https://octaneoc.org/medtech-innovation-forum/. See you on October 27!

We’re in a growing earthquake of trust - in politics, media and healthcare. Attitudes around vaccines used to be perfunctory and accepted. COVID-19 has broken that bond of trust in an unusual way, as FiercePharma’s Beth Snyder Bulik explains in her recent article.

Vaccination persuasion: Personal stories most likely to influence people toward COVID-19 shots, analytics firm finds As coronavirus vaccines edge closer to market, the next question is how pharma companies and public health authorities will convince people to get them. Civis Analytics tested five different themed messages and found personal stories about real victims of the virus to be the most compelling.

Can we rebuild trust in vaccines? In our latest blog, we discuss the deep, fast-growing erosion of trust consumers have when it comes to science, media, and...brands, and how this will impact the launch of a COVID vaccine.

“I Am Not Throwin' Away My Shot!” - Brado We may now be closing in on one or more Covid-19 vaccines. That’s good news, to be sure, but will it be the panacea everybody’s hoping for?

Will a COVID vaccine be the silver bullet we've been waiting for? Maybe not. But not because of the vaccine itself. Our recent video looks at consumer mistrust and how Brado’s experience, proprietary methodologies and technologies have helped our clients get in front of it.

Launching a Vaccine in a World of Distrust - Brado If you are that vaccine brand, how do you get in front of customers that don’t trust brands?

Andy Parham, Brado CEO, shared this letter with our company. We believe his words reflect our mission, our thoughts and our hearts.

We Are Heartsick Over This. - Brado Andy Parham, Brado CEO, shared this letter with our company earlier this week. We believe his words reflect our mission, our thoughts and our hearts.

Brado recently demonstrated its diverse capabilities with the Mississippi Valley Regional Blood Center. We provided Mississippi Valley Regional Blood Center qualitative research (one of our our sweet spots), and helped create messaging seeking donors who had the COVID-19 antibodies.

MVRBC Video This is "MVRBC Video" by BRADO on Vimeo, the home for high quality videos and the people who love them.

We researchers feel the fatigue from increased virtual interactions during COVID. We’re pretty sure our participants do, too. We analyzed “zoom fatigue” in research methodologies and have put together some tips to help alleviate.

Zoom Fatigue... And How to Navigate it in Research - Brado We researchers certainly feel the fatigue from increased virtual interactions during COVID. We’re pretty sure our participants do, too. Their engagement is essential, which is why Brado’s Digital Center of Excellence (DCoE) and Behavioral Analysis Unit (BAU) have teamed to analyze and help allev...

As searches related to COVID-19 continue to evolve, new emphasis is placed on sense-making as we seek a meaningful story to help adapt to this difficult time.

Tell Me a Story: What's it all mean? - Brado The COVID-19 crisis has administered a collective shock to our equilibrium. We are seeing many consumers moving along a common journey of coping and adapting to this crisis by a very clear search for meaning. This stage of adjustment is what we call “sense-making.”