Garvey Communication Associates Inc.

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Tower Square Times is here — and downtown Springfield will never be the same.

The must-read monthly digital publication dedicated to everything happening at the iconic downtown Springfield office tower and retail destination has officially launched, brought to life through a dynamic collaboration between Tower Square management and Garvey Communication Associates Inc. (GCAi).

“Downtown Springfield is alive right now, and Tower Square is right at the center of it,” said John Garvey, president of GCAi. “This newsletter is our way of capturing that energy and making sure everyone in the building, and beyond, knows exactly what’s happening. We’re not just publishing a newsletter. We’re building a community hub.”

Sign up and find out more at visittowersquare.com

Corporations have important stories to tell, they just struggle to tell them.

The pitfalls? Well storytelling is both an art and a science, so unless you are a pro, it can be a hard thing to do. We are also way more comfortable about talking about us, rather than them. But “them” is watching and they want to know why this is important to them – relevant – or they tune out…in a few seconds.

That’s what led us to create New England Corporate Video (NECV), a division of Garvey Communication Associates Inc. Learn more about it at the link below:

https://www.gcaionline.com/ne-corporate-video/

Meet Nate Dion: “Cameras capture light and then in turn create the videos or pictures with that captured light. It’s my job, my passion in fact, to manage the cameras towards capturing the best light and then turn it into a very bright narrative arc in the edit suite.” – Nate.

Nate, a Westfield State University grad, is the producer of GCAi's Award Winning Innovators podcast.

Get the full story at the link below:
https://www.gcaionline.com/company/nate-dion/

Have you ever traveled over the Sagamore Bridge to Cape Cod just before the 4th of July? Keep that image in your head because that is what brand video podcast traffic is like today. Just about everyone is driving one, and they all want to get to the same destination—into their audience’s hearts and minds.

We are currently producing video podcasts for two clients. The first is a large financial services company looking to engage internal audiences. The second is City Tire, which currently has 11 stores in three different states. The results of City Tire’s video podcast campaign are particularly impressive. The podcasts produced in support of the Keene, NH and Great Barrington, MA stores generated approximately 55,000 engagement actions and 2,500 link clicks for the two weeks they were in market.

Check out our five keys to supercharging your video podcast performance at the link below:
https://www.gcaionline.com/gcai-newsroom/five-keys-to-supercharging-your-video-podcast-performance/

From New Coverage Risks to Emerging AI, the Insurance Landscape Is Shifting

Via Joseph Bednar BusinessWest

“People believe they can buy insurance online, which a lot of people do, and they never have problems — until they have one. So where do they turn? They need an advocate in the form of an agent.” --Sam Hanmer, President, Rush Insurance Group

https://rush-insurance.com/from-new-coverage-risks-to-emerging-ai-the-insurance-landscape-is-shifting/

Success sells, or so the saying goes. In a Digital Public Relations world, however, GCAi believes that brands should focus on how they enable the success of their customers rather than boasting about their own success.

“We fight this battle a lot,” notes John J. Garvey, founder of GCAi and architect of its Digital Public Relations and Marketing approach. “I scratch my head about it, but some companies just want to digitally settle on ‘buy our stuff’ rather than explore why customers do that. If they care about data, we usually win the fight.”

For the Rush Insurance Group, there was no fight at all. Rush’s founder, Sam Hanmer, has been a GCAi client for decades – including during his tenure as owner of FieldEddy. Sam readily agreed to the Business Success Stories approach and found two more than willing clients – Center Square Grill’s owner Bill Collins and Springfield Museums’ president, Kay Simpson.

Read the full story at the link below:
https://www.gcaionline.com/gcai-news/business-success-stories-sell-for-the-rush-insurance-group/