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Target’s AI Trend Brain speeds up apparel trend forecasting
Target is testing its AI Trend Brain tool to help apparel teams identify fashion trends and adjust product decisions more quickly. The tool was introduced earlier this spring and is being rolled out to designers working on Target’s own brands, including Wild Fable and Universal Thread. It uses inputs like social media content, runway images, […]
The post Target’s AI Trend Brain speeds up apparel trend forecasting appeared first on Marketing Tech News.
https://www.marketingtechnews.net/news/target-ai-trend-brain-apparel-forecasting/

Target's AI Trend Brain speeds up apparel trend forecasting Target uses its AI tool Trend Brain to help apparel teams track fashion signals from social media, runway images, and purchasing trends.

AI drives more rational decision-making, new research shows
A study by UCD Michael Smurfit Graduate Business School has discovered people tend to see AI as more rational than human decision-making, which, according to respondents, is most influenced by emotion. What makes humans human may just be our downfall. Led by behavioural scientists, Dr Suhas Vijayakumar, Dr Yuna Yang, and Dr David DeFranza, an […]
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https://www.marketingtechnews.net/news/ai-decision-making-drives-rationale-survey/

AI drives more rational decision-making, new research shows A study has shown that AI can make people make more rational decisions, compared to those made based purely on human experience.

Yahoo uses Scout AI campaign to focus on trust in AI search
Yahoo is using the first ad campaign for Scout, its AI-powered search assistant, to focus on source transparency as AI search tools compete for user attention. Scout was launched in beta in January and is one of Yahoo’s main product priorities this year, according to Chief Marketing Officer Josh Line. The company is using the […]
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https://www.marketingtechnews.net/news/yahoo-scout-ai-campaign-trust-ai-search/

Yahoo uses Scout AI campaign to focus on trust in AI search Yahoo is using Scout’s first ad campaign to position the AI search assistant around trust, source transparency, and everyday questions.

Reddit AI ad tools support community-led performance marketing
Reddit shares rose more than 12% on Friday after the company issued a stronger-than-expected quarterly revenue forecast, supported by growth in its advertising business and wider use of AI-driven ad tools. If the gains hold, Reddit is set to add about US$3.4 billion in market value. The stock remains down around 36% for the year, […]
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https://www.marketingtechnews.net/news/reddit-ai-ad-tools-community-targeting/

Reddit AI ad tools support community-led performance marketing Reddit’s latest results show how AI ad tools, subreddit-based targeting, and community data are supporting its advertising business.

DMWF Spotlight: From framework to reality: Scaling hyper-personalisation with Greene King
Personalisation has become one of the most talked-about ambitions in modern marketing, yet for many organisations, it remains frustratingly out of reach. The gap between knowing personalisation’s potential and delivering it at scale is where most businesses quietly struggle. During this session, Bond and Greene King will show exactly how to close that gap. The […]
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https://www.marketingtechnews.net/news/from-framework-to-reality-scaling-hyper-personalisation-with-greene-king/

DMWF Spotlight: From framework to reality: Scaling hyper-personalisation with Greene King Personalisation has become one of the most talked-about ambitions in modern marketing, yet for many organisations, it remains frustratingly out of reach. The gap between knowing personalisation’s potential and delivering it at scale is where most businesses quietly struggle. During this session, B...

Microsoft prepares AI Max for Search pilot across Bing and Copilot
Microsoft Advertising is preparing an open pilot of AI Max for Search campaigns in May, as the company adds more advertising, analytics, and commerce tools across Bing, Copilot Search, and Copilot Answers. AI Max uses artificial intelligence to support expanded query matching, asset personalisation, and URL routing for search campaigns. Microsoft said the tool is […]
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https://www.marketingtechnews.net/news/microsoft-ai-max-for-search-bing-copilot/

Microsoft prepares AI Max for Search pilot across Bing and Copilot Microsoft Advertising will pilot AI Max for Search in May, adding AI-assisted campaign tools across Bing and Copilot.

The world’s largest ad holding company just bet its AI future on one vendor
Agentic marketing is the new battleground for agencies, and Publicis just picked a side. On April 8, Microsoft and Publicis Groupe announced an expanded strategic partnership to build what both companies are calling a full-stack agentic marketing platform. The deal brings together Microsoft’s Azure cloud, Copilot tooling, and AI agent infrastructure with Publicis’ Epsilon identity data layer […]
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https://www.marketingtechnews.net/news/agentic-marketing-publicis-microsoft-partnership/

The world's largest ad holding company just bet its AI future on one vendor Publicis handed Microsoft its $1.2 billion media account and built its entire AI stack on Azure. Here's what the agentic marketing bet actually means

Blockchain helps brands prove product authenticity without shoppers learning crypto
The OECD and EUIPO estimate that global trade in counterfeit goods reached USD 467 billion in 2021, equal to up to 2.3% of world trade. That is a large figure, but the more useful point for brands is simpler: fake goods make ordinary buying decisions harder. For US readers, the problem feels close to home. […]
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https://www.marketingtechnews.net/news/blockchain-helps-brands-prove-product-authenticity-without-shoppers-learning-crypto/

Blockchain helps brands prove product authenticity without shoppers learning crypto Blockchain helps brands prove product authenticity without shoppers learning crypto

Agentic AI in marketing workflows gains traction among companies
Marketing operations are increasingly conducted through AI-mediated systems, according to McKinsey & Company. Agentic AI is beginning to shape marketing workflows as consumers use digital platforms to discover and purchase products, while expectations for personalisation and response times continue to tighten. Generative AI tools are already being used for tasks like copywriting and image creation. […]
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https://www.marketingtechnews.net/news/agentic-ai-marketing-workflows/

Agentic AI in marketing workflows gains traction among companies Marketing teams are adopting agentic AI systems to automate tasks such as content creation, audience testing, and campaign optimisation.

Email ROI claims meet a more complicated reality
Email marketing still carries one of the strongest reputations in digital marketing, with some commentators claiming it provides a 40x return on the investment placed into the tool cost and labour required. Survey statistics from Mailgun broadly agrees with those figures, but states that such margins, while achievable, are only realised in certain cases and […]
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https://www.marketingtechnews.net/news/email-roi-claims-meet-a-more-complicated-reality/

Email ROI claims meet a more complicated reality Claims about the effectiveness of email and its ROI vary on how companies gather and measure data, with conflicting outcomes, a survey says.