Fried Design Company
Brand Strategy, Design & Illustration
It’s time for a glow up.
As we’ve grown over the last 8 years, we’ve seen a whole boatload of change in the industry. In how the economics of our clients verticals function, in what constitutes good (and human made) work, views on hot dogs, etc. Most importantly, we’ve seen some changes in ourselves.
When I ( ) started Fried in 2018, to be completely honest, I just wanted to have a slick little design studio. A maker space. I’d done everything from heavy duty brand strategy work, advertising and marketing, and running events to gig-poster design, but just making cool stuff at the end of the day is what made me happy. It still does, but now in a different way.
But, making cool stuff just isn’t enough anymore. Lot’s of questions floated around the idea of “Purpose”. I need more. The studio needs more. Our clients need more. We’ve always been the ones to help - but we just never really positioned ourselves that way.
So, in the coming weeks, you’ll start to see a big change in FDC-Land. New lanes driven, new ideas brought to the table, a new brand, and a new position. Internally, we’ve called it FDC 6.0. More on all that later.
Until then, here’s a nice reel our pals at helped us put together to highlight some of our favorite projects from the last little bit.
03/17/2026
Big time bringing home a gold addy for our Missouri Cryptid deck series with . We’ve been sponsoring Skate Camps for kiddos at the park for a while now and these decks really seal the deal. Swipe thru for some process and details.
03/13/2026
GOLD Addy Award for ! We had a blast putting this thing together with and . One of our favorite music fest projects we’ve done yet.
03/12/2026
That’s 3 years in a row for FDC taking home Best In Show at ADDY Awards. This time with . Love this work and these folks.
03/05/2026
The NA beer aisle is having a lil’ bit of a moment. Unfortunately most of the branding still looks like it was designed by a wellness influencer.
Bulltown Brewing asked us to build something with a little more backbone. Full brand system. Packaging. Marks. The whole thing. Full Case study coming soonish once this new FDC site is done.
NO BAD HANGS, BABY!
03/02/2026
We helped evolve First State Bank of Purdy into to match where the business is headed, not just where it started. New name. New identity. New brand system built to travel.
This job is wild. Look, we aren’t traditionally the first choice all the time for financial stuff. Not because we can’t do it, we just have a certain vibe sometimes I guess. Anyway, when folks like this give us a whack at it, we love it. Always fun to stretch the ol corporate design legs and still make something beautiful and effective. We can do it all, people!
02/19/2026
Brother, do we love doing work in the sports world. Had an awesome opportunity to team up with the folks over at to create a whole suite of National Championship graphics for the NCAA Football Champs this year, which ended up being Indiana in an historic season.
When we do these, we actually have to create the program in a real modular way. It needs to be fluid enough to work for any team that wins, so as soon as the game is over, this can go right into production. So we created the program for at least. 10 different teams just to make sure the system worked across the board. Custom type, illustration, little pieces and parts to scale up for something as big as a flag and as little as a key chain.
01/19/2026
PROCESS. Check out a bit of our illustration process for HE # # at
12/16/2025
In June, FDC will be 8 Years old. I’ve been in this game a long time. A lot of projects. A lot of growth. A lot of late nights. A whoooooole lot of those. FDC has grown into something I’ve always wanted, although not sure I ever expected. It’s been the most fun and most stressful part of my entire career, and I couldn’t be prouder of this thing. But times change. I’ve changed. Hell, we’re still the same people putting pen to paper every day - I guess we’ve all changed. It’s time for FDC to change too. ��Moving into ’26, our little slice of Vice heaven is going to get a glow up. A big one. Some things we’ll keep, some things we’ll lose. Sometimes you have to burn it all down to get some new growth.
Anyway, we’re going to put all the s**t on our site for 40% off, no code needed. We won’t be making ANY of it again. Like, none of it. So if you see something you dig, might be the time to get it. Appreciate y’all sticking around all these years for all of the absurdity we’ve been able to pull off for this long. Cheers. - Josh
12/10/2025
Give me Liberty! A new rebrand / visual id kit for some new pals down in Texas. It has some how been a minute since we’d done any 🌲 work - always fun to rip one. 😏😏😏
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Address
3938 S. Lone Pine, STE 102
Springfield, MO
65804
Opening Hours
| Monday | 9am - 5pm |
| Tuesday | 9am - 5pm |
| Wednesday | 9am - 5pm |
| Thursday | 9am - 5pm |
| Friday | 9am - 5pm |