BrandAid Agency

This is seriously my kind of aesthetic! Let's sit cross legged on the cushion and get comfy in the rattan chair with music on in the background while we devote the time and energy you and your dream biz actually deserve so you can shine!!

Isn't that cactus so cute, though?! I just want to hug alllll its little arms! 🌵🫂🩹

WHY WE IGNORE ADS & THE DECLINE OF THE EFFECTIVE AD

The main problem with “ads” these days?
Take, take, take…

They just want an opt-in of some sort AND there’s rarely follow-up (or if there IS follow up ,they’re spamming you to death with things you don’t even care about).

Then you get retargeted with another ad of “look at my shiny stuff!” (that you don’t really care about).

We all know what it feels like to be on the receiving end of that:
Yuck.

But if you’ve watched any number of training for marketing, it can be confusing because that’s the GOLDEN rule, right?!

✅ Give the lead magnet/freebie!
✅ Get the email!
✅ Make 💲💲💲

This WORKS they say! (Maybe in 2016? When ads were cheap and you could advertise anything and make a win?).
But here’s what's REALLY wrong with the whole Facebook™ ads marketing approach taught in 99% of courses…
It’s all about take, take, take.

The vast majority of email marketing campaigns TAKE from their potential customers and don’t give back (they SAY they're giving with a generous lead magnet, but c'mon. We know the purpose).
The REAL problem with ads campaigns these days is they all WANT something (AKA “look at my stuff!”).

(This is aside from the obvious problem of the fantastical story-telling of how this person made x number of $$$ in x number of days while walking on a beach—you KNOW why those don’t work).

Newsflash:
Nobody cares about your stuff.
Nobody is even that impressed with your lead magnet (unless it REALLY speaks to them).
What MATTERS is:
The relationship you build with people.
How OFTEN you show up for them.
How much you CARE about responding to them and interacting with them (and if you’re too busy, hire a VA to help you do that!).
The problem with ad campaigns is they’re not designed with the customer journey in mind.

They are aggressive and try to push you through a funnel you may not care about. They’re not designed to BUILD relationships.
They’re designed to make a quick sale.

The good news?
The Facebook™ advertising platform makes it REALLY easy to run “Ads that don’t FEEL like ads” (my favorite saying!).
To run ads that provide VALUE and build relationships without asking for anything in return until your customer comes to you (and then it’s THEIR idea).

If there’s ONE shift you’ll make this year, make it be a more human ad campaigns approach (AKA relationship-building campaigns).
Make a lot of videos. Write a lot of posts. Let people into your life. (Then make those retargeting "ads").

Trust that THIS will be far more effective at helping with sales than anything else. (Ads that don’t feel like ads).

If you've made it this far, don't give up!!

Here's a sad tale...people often hop on a call with me after they're spent tens of thousands of dollars on coaches, training and marketing programs. What most of these "programs" lack is the personal touch - the customized advice OR they are coaching businesses being run by coaches who haven't yet achieved success (so they are just feeding you theories really!)

💔

And most of these programs or coaches will get you to waste far too much time on things like websites, logos, printing business cards, writing personal letters from the perspective of your ideal customer avatar, etc. and spend far too little time on the
MONEY MAKING tasks of your business! (AKA just put yourself out there!)

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So many people have said to me: If ONLY I had spent some advertising at the beginning. Advertising (even a little a day!) is a great way to find out 1) who likes what you're speaking about! 2) What kind of offerings might they like!

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So here's the truth: start advertising way before you think. Start recording FB lives on various topics and promote them!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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All those courses and programs that you think will be the ticket to your success are NOT. My friend, they are just another fancy distraction from just putting yourself out there!

🌻 Who needs an office when you can work in your PJs? Embracing my inner hippie and saying goodbye to the 9-to-5 grind! Stay tuned for some laid-back adventures! 🌈 "