You Marketing, LLC

How does one thank 1,100 fans and followers of a small consulting business like You Marketing ... How about the companies I've worked with the past few years? "Thank You" is sincere enough, but doesn't fully express the gratitude I feel.

I'm returning to a full-time gig where I'll be implementing the same practices I've been preaching and advocating at You Marketing. Since there's only so many hours in a day, that means You Marketing service and operations is shuttering.

Huge thanks go to clients for the successes we had ... Metaswitch, Kansys, Harley-Davidson, O'Reilly Automotive, Defensive Driving for Dummies, ISV's, McKesson, Sears - And a host of mom & pop shops who knew power is in differentiation.

Much Respect, Mike Massey (Owner & Founder)

Right now, your company is delivering customer experiences. Are they remarkable or average? Imagine not knowing ... Yeah, I can't either!

I like this quote from Ron Johnson (ex Apple), CEO of J.C. Penney > "Improvement merely lets you hit your numbers. Creativity is what transforms."
No argument here, Mike

What's not to love about technology and how quickly young minds adopt it? My son (9) recently mentioned that since we upgraded our home broadband speed, video conferencing on his laptop with more than one girl at a time should work great. Son, we'll talk when you get home from school ... Mike

I don't usually repost videos. But fans of branding (or kids' perspectives) will find plenty to smile about. The story explains it and the video is "Awww" cute! Enjoy, Mike

Faith Ladd, 5-Year-Old Girl, Identifies Brand Logos In Adorable Project (VIDEO) Faith Ladd is drawn to the BP logo mostly because it's bright, colorful and resembles a flower. So when the spirited 5-year-old and her father were driving to grab some food on Sunday, she spotted the sign and asked ...

Ding, ding, ding ... We have a winner! Hats off to a colleague I spoke with today who said that great customer service is what happens when you genuinely care. He stressed 'genuinely' since he believes clients know if your heart is really in it or not. How would your clients rate you on that scale? Set high bars, Mike

Just an observation > If your marketing materials don't mention Customer Service until near the end of the pitch, I'll draw some conclusions from that - Rightly or wrongly. If you're serious about something, put it near the front. I know, I know ... Folks are always saying I have a strong bias towards winning and keeping clients with insanely good service. Guilty!

No matter how many years I've worked with clients on the other side of the globe, it still seems cool working with folks who are 17 hours ahead. I know, I know - Should be over this with the years of international travel ... But I'm not. Trying to explain my continuing fascination with it to my 9 year old son earlier, he replied "Okay, Dad, it's just math." Easily amused, Mike

I like that answer ... Off a conference call with a prospect who said something worth noting. When asked the main thing they are looking to achieve, fully expecting the 'typical' answers, the program lead said, "We want our customers to sing our praises to others without being asked to." Now THAT is a great goal, one a team can rally behind. Impressed, Mike

Hey, Hey - Where's my marketing & sales types? I know chances are slim you spent the entire long weekend without doing some work, even if it was just thinking about what you'd like to make happen in 2012. Click "Like" if you're ready to do cool things and make a difference this year. Let's go get 'em, Mike

Happy Thanksgiving to those who celebrate it ... And even if you don't, remember that just being able to see messages like this via the internet and whatever device you're using is something to be thankful for. Ever stop to consider how many millions don't have all the things we take for granted? Make the most of your day, Mike

I heard a friend say something simple on the surface, but beautifully suited for marketing > More is not better ... Better is better. Worth remembering, Mike