ProSales Connection

From curriculum directors and CTOs to classroom educators and procurement officers, your EdTech solution must meet the needs of multiple stakeholders. If your marketing and sales strategies still focus on a “single buyer,” you’re leaving deals on the table. Learn more in our new article:

The Rise of Buyer Committees in EdTech: How to Sell to Groups, Not Just Individuals Learn how EdTech companies can adapt their sales and marketing strategies to engage entire buyer committees—district leaders, IT, educators, and more—and close complex education deals more effectively.

The Rise of Buyer Committees in EdTech: How to Sell to Groups, Not Just Individuals - Learn how EdTech companies can adapt their sales and marketing strategies to engage entire buyer committees—district leaders, IT, educators, and more—and close complex education deals more effectively.

The Rise of Buyer Committees in EdTech: How to Sell to Groups, Not Just Individuals Learn how EdTech companies can adapt their sales and marketing strategies to engage entire buyer committees—district leaders, IT, educators, and more—and close complex education deals more effectively.

For years, marketers have repeated the mantra: “Content is king.” But in today’s B2B marketing environment, content alone isn’t enough. The most successful campaigns aren't those with the best content—they’re the ones that are seen. In 2025, distribution is king.

Content Isn’t King—Distribution Is: The B2B Marketer’s Great content won’t drive results if no one sees it. Learn why distribution—not creation—is the key to B2B marketing success, and how to build a strategy that gets your content in front of the right audience.

Content Isn’t King—Distribution Is: The B2B Marketer’s - Great content won’t drive results if no one sees it. Learn why distribution—not creation—is the key to B2B marketing success, and how to build a strategy that gets your content in front of the right audience.

Content Isn’t King—Distribution Is: The B2B Marketer’s Great content won’t drive results if no one sees it. Learn why distribution—not creation—is the key to B2B marketing success, and how to build a strategy that gets your content in front of the right audience.

Your discovery call is your one shot to make a strong first impression, uncover real problems, and set up a sale that feels tailored, not transactional. Fast-growing B2B sales teams treat it with the weight it deserves.

Learn what tactics fast-growing B2B teams get right about discovery calls in our new article:

What Fast-Growing B2B Teams Get Right About Discovery Calls Discover how top B2B sales teams master discovery calls to build trust, uncover real pain points, and accelerate pipeline growth. Learn the key tactics that set high performers apart.

What Fast-Growing B2B Teams Get Right About Discovery Calls - Discover how top B2B sales teams master discovery calls to build trust, uncover real pain points, and accelerate pipeline growth. Learn the key tactics that set high performers apart.

What Fast-Growing B2B Teams Get Right About Discovery Calls Discover how top B2B sales teams master discovery calls to build trust, uncover real pain points, and accelerate pipeline growth. Learn the key tactics that set high performers apart.

If your team is seeing too many leads die mid-funnel or pipeline velocity slowing to a crawl, you’re not alone. The education market presents unique complexities that require a tailored approach. In this blog post, we’ll explore the key reasons your EdTech sales pipeline might be stalling—and, more importantly, what you can do to fix it.

Why Your EdTech Sales Pipeline Stalls — And How to Fix It Discover why your EdTech sales pipeline is stalling and how to fix it. Learn actionable strategies to align with education buyers, shorten sales cycles, and close more deals.

Why Your EdTech Sales Pipeline Stalls — And How to Fix It - Discover why your EdTech sales pipeline is stalling and how to fix it. Learn actionable strategies to align with education buyers, shorten sales cycles, and close more deals.

Why Your EdTech Sales Pipeline Stalls — And How to Fix It Discover why your EdTech sales pipeline is stalling and how to fix it. Learn actionable strategies to align with education buyers, shorten sales cycles, and close more deals.

Building Credibility in EdTech: How Content Marketing Can Bridge the Trust Gap - Learn how EdTech companies can overcome educator skepticism with authentic, transparent content marketing that builds trust, demonstrates value, and fosters long-term relationships.

Building Credibility in EdTech: How Content Marketing Can Bridge the Trust Gap Learn how EdTech companies can overcome educator skepticism with authentic, transparent content marketing that builds trust, demonstrates value, and fosters long-term relationships.

One of the greatest strengths of B2C marketing is its ability to make a shopper feel seen—whether through personalized emails, recommended products, or targeted ads. B2B sales teams can (and should) adopt this mindset.

Learn more about what B2B sales teams can learn from B2C teams in our new article:

What B2B Sales Teams Can Learn from B2C Engagement Tactics Discover how B2B sales teams can boost engagement by borrowing proven B2C tactics like personalization, speed, and social proof.

B2B doesn't mean boring.
Modern buyers expect a seamless, personalized experience—just like in B2C.

In our latest blog, we break down how your sales team can adopt B2C engagement tactics to:
- Personalize outreach at scale
- Respond to leads faster
- Leverage social proof
- Simplify the buyer journey

Read the full post:

B2B Marketing Strategy and Tactics Grow your B2B company generate more demand and grow faster with expert marketing strategy and tactics from ProSales Connection.

What B2B Sales Teams Can Learn from B2C Engagement Tactics - Discover how B2B sales teams can boost engagement by borrowing proven B2C tactics like personalization, speed, and social proof.

What B2B Sales Teams Can Learn from B2C Engagement Tactics Discover how B2B sales teams can boost engagement by borrowing proven B2C tactics like personalization, speed, and social proof.