Business Sound & Communications

Whataburger is truly a Texas icon.

WHATA-GREAT IDEA! 😍Any Styrofoam cup can protect your pipes during a freeze.

And don't forget, if the power goes out, Texans have also used the Whataburger app as a way to track power outages!

Is your drive-thru equipment not running at its best?

BSC has you covered with expert repair, installation, and in-house programming services. We tailor dashboards and product info for any manufacturer, so your system always functions at peak performance. Connect with us on 281-590-3400 for more information. https://bsctx.com/service-repair/

Restaurant owners and managers! Let’s kick off the new year with proactive planning to elevate your customers’ drive-thru experience. As demand for convenience and speed continues to rise, now’s the time to ensure your restaurant stays ahead of the curve.

Sign up with us to access our 𝗳𝗿𝗲𝗲 𝗗𝗿𝗶𝘃𝗲-𝗧𝗵𝗿𝘂 𝗜𝗻𝘀𝘁𝗮𝗹𝗹𝗮𝘁𝗶𝗼𝗻 𝗖𝗵𝗲𝗰𝗸𝗹𝗶𝘀𝘁. It’s designed to help you minimize wait times, streamline operations, and keep customers returning. Start the year strong by optimizing your drive-thru and making every visit count! https://lp.constantcontactpages.com/sl/jo2CSaV

As a restaurant owner or franchise operator in Houston, Austin, or San Antonio, you’re likely aware that technology drives efficiency, customer satisfaction, and profitability in your business. Yet, many restaurant owners hesitate to upgrade their drive-thru communication systems, assuming the cost outweighs the benefits. However, holding onto outdated equipment may cost more than you realize—not just in repairs and maintenance, but also in lost opportunities to improve your bottom line.

Here's what you need to know about IRS Section 179 Tax Incentives for equipment upgrades. https://bsctx.com/section-179-tax-incentive-for-restaurant-equipment-upgrades/

What Restaurant Owners Need to Know About the Section 179 Tax Incentive for Equipment Upgrades Upgrade your drive-thru communication system and seize tax incentives under Section 179. The upgrade can optimize restaurant operations.

Business Sound is hiring an experienced Inside/Outside Salesperson! Please visit our website to see more information on how to apply.

CAREERS Careers at Business Sound & Communications. Join our team with a career in Outside Sales. We're growing and looking for exceptional talent.

Mascots play a pivotal role in the success of branded merchandise. Take Zaxby’s and Torchy’s Tacos as examples. Zaxby’s mascot, “Little Zach” (LZ), frequently represents the brand at events, particularly those connected with sports sponsorships. Torchy’s Tacos utilizes their baby devil mascot to reinforce the brand’s edgy, fun image. These characters, whether whimsical or bold, give customers a tangible way to connect emotionally with the brand through merchandise.

What are the big benefits you see while implementing a merchandise strategy? https://bsctx.com/encouraging-restaurant-brand-awareness-and-loyalty/

Zaxbys

Encouraging Restaurant Brand Awareness and Loyalty with Merch Sales See how Whataburger’s merch drives restaurant brand awareness and loyalty by turning fans into ambassadors.

Children’s influence on family spending is profound. Fast food is no exception. When children express a preference for a particular restaurant or meal, parents are often swayed by these preferences.

McDonald’s capitalized on this dynamic by consistently updating and marketing their Happy Meal to stay relevant to children’s interests. The inclusion of popular toys, often linked to current movies, TV shows, or cultural phenomena, keeps the Happy Meal in the spotlight. This strategy not only attracts kids but also ensures repeat visits, as children eagerly anticipate the next toy in the series. Find more in our blog. https://bsctx.com/children-influence-menu-decisions-at-drive-thrus/

McDonald's

Children Influence Menu Decisions at Drive-Thrus Parents know that children influence menu decisions when ordering take-out from a fast-food restaurant. For restaurant owners and franchise operators, the quest for a winning menu item that drives traffic and boosts sales.

With restaurant technology evolving at great speed, regular repairs and regular maintenance go beyond just “fixes.” They ensure you’re collecting accurate, reliable data to streamline operations, personalize the guest experience, and keep pace with fast-changing consumer demands.

Make 2025 a year of smart planning and data-led growth. BSC is t to help. To learn more, connect with us on 281-590-3400. https://bsctx.com/service-repair/

The right is a game-changer for new restaurants hoping to hit the ground running with sales. Opening a restaurant is no small feat. It takes hard work, dedication, and a passion for food. While crafting a delicious menu and designing an inviting ambiance are essential aspects of starting a new eatery, one more key ingredient can make or break your success – technology.

Find more insights in our blog. https://bsctx.com/finding-the-right-technology-supplier-for-your-new-restaurant/

Catering to the preferences and desires of younger customer base has proven to be a lucrative strategy for drive-thru restaurants. This influence shapes menu decisions and drives sales. A brilliant example of this is the iconic McDonald’s Happy Meal, a product that has revolutionized the industry and demonstrated the immense value of catering to kids in a drive-thru menu.

Whats your big strategy to attract customers in 2025? https://bsctx.com/children-influence-menu-decisions-at-drive-thrus/

McDonald's

Children Influence Menu Decisions at Drive-Thrus Parents know that children influence menu decisions when ordering take-out from a fast-food restaurant. For restaurant owners and franchise operators, the quest for a winning menu item that drives traffic and boosts sales.

Drive-thru beverage trends are evolving fast, with QSRs like Dunkin’ and McDonald’s thriving by expanding their drink menus. As customers crave customization, exploring diverse flavors, plant-based ingredients, and health-focused options can lead to greater satisfaction and stronger profit margins.

We are highlighting these opportunities to help you keep up with changing tastes. Connect with us on 281-590-3400 to learn more. https://bsctx.com/drive-thru-drink-trends-enhancing-customer-experience/

McDonald's Dunkin'

Value menus remain a powerful strategy for QSRs and drive-thru restaurants to attract and retain customers, particularly during periods of economic uncertainty and the busy holiday shopping season. By offering affordable options and leveraging mobile apps for exclusive deals, restaurants can build strong customer loyalty while driving sales.

Find more insights. https://bsctx.com/value-menu-offerings-for-drive-thru-and-qsr-customers/

How Drive-Thru Restaurants and QSRs Can Boost Sales with Value Menu Offerings Value Menu offerings have created a new niche for drive-thru restaurants and QSRs to attract cost-conscious consumers. Customer loyalty grows.

The National Restaurant Association predicts Korean, Vietnamese, and Filipino flavors will take center stage next year, building on Americans’ growing familiarity with Asian cuisine. Find the full story link in comments.

As QSRs, drive-thrus and other restaurants evolve to serve these global tastes, operators can stand out with dynamic digital menu boards, streamlined communication systems, and flexible signage.

At BSC, we bring the technology that makes these flavor-forward offerings shine. Let’s partner to create a guest experience that’s fresh, fast, and unforgettable. For more information, contact us on 281-590-3400. https://bsctx.com/

National Restaurant Association

NRA predicts a big year for Korean, Vietnamese and Filipino flavors The NRA also found that cold brew, sweet and spicy ingredients, and a focus on sustainability are trends to watch for 2025.

Customer retention is a key determinant in restaurant success. From savoring mouthwatering barbecue in Austin to relishing a juicy burger at a drive-thru in Houston or a Tex-Mex delight in San Antonio, diners seek not just a meal but an immersive journey that resonates with their unique palate. It means, mastering customer retention strategies can make all the difference.

Let’s delve into what customer retention entails, explore the ideal average for different restaurant categories in Texas, and the powerful strategies leveraging technology to keep customers coming back. https://bsctx.com/6-effective-restaurant-customer-retention-tactics/

6 Effective Restaurant Customer Retention Tactics Customer retention is a key determinant in restaurant success. From savoring mouthwatering barbecue in Austin to relishing a juicy burger at a drive-thru in Houston or a Tex-Mex delight in San Antonio, diners seek not just a meal but an immersive journey that resonates with their unique palate. It m...

Restaurants are hopping on the travel trend, serving up deliciousness in airports, train stations, and beyond! Chains like Slim Chickens and Pollo Campero are turning travel hubs into brand-building hotspots. Find the story link in comments.

At BSC, we know technology drives this success. Hungry crowds won’t wait—are you ready to keep up? Call us on 281-590-3400 if you need assistance with latest restaurant technologies. https://bsctx.com/contact-us/

Tell us, what’s your favorite travel hub food stop?

Taking flight: Why more restaurant chains are catering to travelers While big chains appear in numerous airports and train stations, emerging competitors like Slim Chickens and Pollo Campero are also using these locations to build brand awareness.

Brand awareness can come in creative ways and result in driving profit. In the competitive landscape of fast food, where staying ahead of the competition is key, one standout strategy is introducing branded merchandise, or “merch,” which turns loyal fans into walking, talking brand ambassadors.

Find more insights in our latest blog. https://bsctx.com/encouraging-restaurant-brand-awareness-and-loyalty/

Encouraging Restaurant Brand Awareness and Loyalty with Merch Sales See how Whataburger’s merch drives restaurant brand awareness and loyalty by turning fans into ambassadors.