Graphic OX

Video dominated the marketing space in 2022 - and we predict 2023 will be no different. Why? Because marketers plan to invest in short-form video more than any other trend next year. What's more, a whopping 90% of marketers who currently leverage short-form video will increase or maintain their investment in 2023.

"Video creates a deeper connection with your potential customer base and it is easy for brands to repurpose video content into podcasts and text-based content," Neil Patel CMO and Co-Founder of NP Digital, says.

We initially had high hopes for VR and AR in the marketing space. Back in 2021, 35% of marketers were leveraging AR or VR in their strategies, and of those marketers, almost half planned to increase their investment in 2022.

But in 2023, it could fall lower on the list as less marketers plan to invest in it. More than a quarter (27%) of marketers are planning to stop using VR and AR next year.

Inbound marketing can be a valuable asset to create brand awareness and build trust digitally through refocusing strategy to drive customers to seek out your content.

The process of inbound marketing requires you to produce quality, valuable content tailored towards your target audience and buyer personas and their needs.

Experiential marketing campaigns enable audiences to step into an immersive experience that is often in a physical place or via an AR/VR platform.

One example of an experiential campaign you might have seen in the past was M&M's Flavor Room pop-up.

Consumers are spending more and more time on mobile devices. In fact, more than half of annual online website traffic comes from mobile devices, including tablets.

As millennials and Gen Z audiences continue to grow buying power, mobile-optimized digital experiences will be even more vital to consider as a business owner who markets to these fast-paced, highly connected generations.

Influencer marketing really picked up steam in 2022, and we predict this trend will keep pace in 2023. Why? 89% of marketers who currently engage with influencer marketing will increase or maintain their investment next year.

On top of that, 17% of marketers are planning to invest in it for the first time next year.

When marketers collaborate with influencers and industry thought leaders in their industry, they can expand brand awareness and gain fans from the influencer's own audience.

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When would this technology creep into our everyday social media experiences? Until now, this sophisticated AI has only existed in the complex world of coders and developers. But with the introduction of a new, user-friendly interface, anybody has access to this breathtaking technology. One million people signed up for OpenAI in the first week.

OpenAI is a research laboratory dedicated to creating artificial general intelligence (AGI) that can benefit humanity.