Graphic OX

Graphic OX updated their address.

Video dominated the marketing space in 2022 - and we predict 2023 will be no different. Why? Because marketers plan to invest in short-form video more than any other trend next year. What's more, a whopping 90% of marketers who currently leverage short-form video will increase or maintain their investment in 2023.

"Video creates a deeper connection with your potential customer base and it is easy for brands to repurpose video content into podcasts and text-based content," Neil Patel CMO and Co-Founder of NP Digital, says.

We initially had high hopes for VR and AR in the marketing space. Back in 2021, 35% of marketers were leveraging AR or VR in their strategies, and of those marketers, almost half planned to increase their investment in 2022.

But in 2023, it could fall lower on the list as less marketers plan to invest in it. More than a quarter (27%) of marketers are planning to stop using VR and AR next year.

Inbound marketing can be a valuable asset to create brand awareness and build trust digitally through refocusing strategy to drive customers to seek out your content.

The process of inbound marketing requires you to produce quality, valuable content tailored towards your target audience and buyer personas and their needs.

Experiential marketing campaigns enable audiences to step into an immersive experience that is often in a physical place or via an AR/VR platform.

One example of an experiential campaign you might have seen in the past was M&M's Flavor Room pop-up.

Consumers are spending more and more time on mobile devices. In fact, more than half of annual online website traffic comes from mobile devices, including tablets.

As millennials and Gen Z audiences continue to grow buying power, mobile-optimized digital experiences will be even more vital to consider as a business owner who markets to these fast-paced, highly connected generations.

Influencer marketing really picked up steam in 2022, and we predict this trend will keep pace in 2023. Why? 89% of marketers who currently engage with influencer marketing will increase or maintain their investment next year.

On top of that, 17% of marketers are planning to invest in it for the first time next year.

When marketers collaborate with influencers and industry thought leaders in their industry, they can expand brand awareness and gain fans from the influencer's own audience.

We are a passionate and innovative Houston web design company specializing in crafting beautiful, professional, and engaging websites that deliver immediate solutions for online growth and greater brand awareness.

Our team of experts is focused on adding value to your business through an objective-driven design that will engage your visitors and convert them into paying clients.

If you have needs regarding digital content creation for your brand, you're in the right place.

We have the tools to make your brand grow quickly and to your liking.

Don't wait any longer and contact us at https://graphicox.com/ #!/contact

Our team of web design professionals is here to create the perfect website for you.

We'll work quickly and efficiently to make sure your vision comes to life, and we'll provide all the guidance and advice you need to make sure your website is a success.

With our expertise, your website will be everything you've ever wanted.

As a company, we know how important it is to have a good website since web pages are the introduction letter for companies nowadays.

We will build a smart website according to your needs, and we will make it connect with all your visitors and yourself, so that way your business will quickly grow.

When would this technology creep into our everyday social media experiences? Until now, this sophisticated AI has only existed in the complex world of coders and developers. But with the introduction of a new, user-friendly interface, anybody has access to this breathtaking technology. One million people signed up for OpenAI in the first week.

OpenAI is a research laboratory dedicated to creating artificial general intelligence (AGI) that can benefit humanity.

Our team is made up of high-end designers.

They are in charge of studying the brand and the personality of the owner, in order to find the best possible style.

The image says a lot about a brand and its colors are a fundamental tool for this image. We offer a complete study and provide the best options for your company.

Look no further, we are here for you!

Probably not. Content marketing differs from many other forms of marketing communications because of its complexity and continuous commitment. In most cases, content should address topics that are close to what you sell. It's not a sales pitch. It should be consistent. It should be relevant. It should add value.

For many companies, this is a real challenge. Worse, a failed content marketing program costs capital and expends a lot of effort, and it can send the wrong message to the market. It's common for marketers to chase the new and exciting "tactics of the day" without focusing on how well they fit with their existing scope of marketing activities. Thus, it's wise to explore both the pros and cons before launching a program.

Content marketing describes a strategic approach to creating and distributing relevant and valuable content to specific audiences with the goal of enticing a specific action.

Content marketing can be an extremely effective method for building brand awareness, establishing thought leadership, generating leads, nurturing leads, upselling, cross-selling, building links, and moving prospects through the customer journey.

Effective content marketing programs are typically long-term investments requiring significant resources. Before determining whether to start your own content marketing program, create your business case to establish your business goals and determine if content marketing is the right fit.

Creating meaningful content can help to establish strong working relationships with stakeholders.
These interactions are founded upon trust, which in turn is essential to generate sustainable revenue.

Content marketing describes a strategic approach to creating and distributing relevant and valuable content to specific audiences with the goal of enticing a specific action.

Content marketing can be an extremely effective method for building brand awareness, establishing thought leadership, generating leads, nurturing leads, upselling, cross-selling, building links, and moving prospects through the customer journey.

Effective content marketing programs are typically long-term investments requiring significant resources. Before determining whether to start your own content marketing program, create your business case to establish your business goals and determine if content marketing is the right fit.

Good content marketing programs use specific content to help guide buyers through their journey to becoming a customer. Or, stated another way, the content is designed to address specific issues at specific points in the buying cycle.

By creating a map of your buyer persona's customer journey, you can gain a better understanding of the types of content to deliver at each stage.

Turning your ideas into workable content requires process and discipline. To assist, create a workflow map that everyone understands. List the order of tasks, the role of the person responsible for approval, and the communication format.

Here is a simple example of a blog post using a writer, editor, designer, and manager.

✔️Writer reviews content calendar and drafts a blog post for today's topic (Word doc shared via email)
✔️ Editor reviews and tracks changes (Word)
✔️ Editor returns draft (email)
✔️ Writer sends to the designer to select graphics (email)
✔️ Writer loads into the website and saves the draft (WordPress)
✔️ Writer notifies the designer (email)
✔️ Designer adds graphics and notifies marketing manager for final approval (WordPress)
✔️ Marketing manager sends final approval by going live (WordPress)

Even a simple post with only a few people involved takes 8 steps, and that doesn't even include subsequent promotion and distribution. Add the back-and-forth with clients or department heads and the process could double or triple the number of steps.

That's why it's important to document your content creation workflow.

The First Step is that you should determine If You Should Curate Content

Content curation is different than "standard" content marketing because instead of focusing on creating and sharing new content, curating content describes the process of researching and sharing existing content created by others while adding value to your readers.

Here you will evaluate the pros and cons of including curated content in your marketing program and then if you decide to move forward, identify your curation resources and create your workflows.

To keep your content marketing program on track, create a calendar and promotional plan.

Content creation can be challenging and promotions require planning. Start by selecting your promotional channels, both online and offline, and then build your monthly calendar, which should include your content, media, and promotions by date.

How much are you able to invest in your content marketing program? Since most are long-term strategic investments, creating a detailed budget is a good idea.

Here you will group your investment costs, from program development to design to content creation to promotion and ex*****on.

This simple yet powerful statement captures the essence of what it takes to be successful in business. Marketing and innovation are both essential components of any business, and without them, success would be impossible.

While I'm personally bummed about what's happened to Twitter in the latter half of 2022—since it’s where I’ve had my largest, most engaged audience—I think these changes will continue to bring about some much-needed reflection and recalibration for marketers in 2023, particularly those (like me) who might have relied a bit too heavily on Twitter.

For many brands, the changes at Twitter have created a clear conflict with their stated ideals, mission, and purpose. No doubt there’ll be plenty of consumers who are watching to see how their favorite brands prove their commitment to those values… or don't. It’ll be interesting to see which brands end up pulling their advertising budgets from Twitter in 2023, or leaving the platform entirely. I'm sure I won't be the only one keeping an eye out to see which ones stand strong in those decisions.

Let's face it: for those of us who were active on Twitter, it could easily become a pretty significant time-suck. Whether folks abandon the platform entirely, reduce ad spending, or even just cut back organic activity, that newfound time means there's bound to be some exciting new developments on the docket for social media marketers in 2023. I'm excited to see which marketers and brands discover previously neglected, overlooked, discounted, and ignored opportunities for the brand- and audience-building on other platforms.

Without question, the one major platform shift that’ll quickly separate the brands that succeed and those that fail in 2023 is going to be short-form video.

Even LinkedIn is shifting to elevating video content and most platforms are bullish on live content as well. Consumers have simply fallen victim to their own attention spans. Short-form video, spurred on by the amazing appeal and success of TikTok, is now the content of choice.

To ensure that your business or brand is navigating that change, I recommend a few things:

Do what's right for you and don't follow the crowd. Not every person or brand has the personality to be goofy on TikTok. But everyone can probably be educational or informal. Instead of shooting for a style you don't find comfortable, find what you can provide via video that’s useful to the audience you're trying to reach.

Create videos when you have something to say. Don't do it just to do it. Forget what the talking heads say about the frequency necessary to break through algorithms and such. If you produce one good video every month, your audience will get used to seeing that one good video every month. Forcing crap in between will hurt more than it helps.

Prioritize YouTube Shorts.

As platforms grow more saturated with content, 2023 isn’t going to be easy for a lot of businesses, but those who proactively and strategically engage with their audience will win.

Creating content and building a following on social media is vital for audience growth and brand-building but these things alone don’t deliver leads and sales.

Businesses need to have a strategy in place for converting social media followers into paying customers. That means they have to get proactive. They must personally reach out to their audience and bring them back to their business and what they sell.

This is uncomfortable for a lot of businesses that wait and wait for the sale by endlessly producing content. Our own research shows that 56.4% of businesses struggle to sell on demand and only 4.2% know exactly how to sell on demand.

By having these three objectives clear, you will be successful in achieving your goals in the digital field.

Because without those three aspects of digital marketing covered, you won't be able to sell or make yourself known.

So if we focus on the metrics in those aspects to be high, you will be able to "viralize" your products.

Creativity in the world of digital marketing is everything because it doesn't matter what your product is in the end, it's how you sell it to convince the customer that they need it 😎

As a company, we know how important it is to have a good website since web pages are the introduction letter for companies nowadays.

We will build a smart website according to your needs, and we will make it connect with all your visitors and yourself, so that way your business will quickly grow.