Roots Creative Co.

Last chance to apply! ✨

50 applicants will be chosen. Submit your app now!
➡ www.clermontdowntown.com/wlfc

The deadline is tomorrow for Historic Downtown Clermont's first public art project, With Love From Clermont. We are proud to be a part of this project.

Applications are officially open for Art & Ales: Round 2!

New this year, artists interested in participating are invited to apply for a spot in this year's live painting competition. We're also excited to introduce the Curator's Choice Award, presented by Roots Creative Co., bringing this year's total prize pool to $1,000 across three awards:

🏆 Best in Show ($500)
❤️ People's Choice ($250)
🌿 Curator's Choice ($250)

Finished artworks will be displayed at Tidal Brewing Company through December 13, 2026, and featured in an online silent auction, with 50% of the final bid going to the artist and 50% benefiting the Florida Wildlife Corridor Foundation.

➡️​ Apply now at rootscreativeco.com/art-ales
🗓 Applications close September 9
💌 Artists will be notified by September 11

There is no fee to apply. Eight artists will be selected to participate.​

Apply today for a chance to show us your Wild Florida!

Only three days left to apply! www.clermontdowntown.com/wlfc

Our sample postcards have arrived and they are just what we hoped for. Each of the 50 paintings we commission for "With Love from Clermont" will be made into postcards you can use or collect.

They also have the photo on the back that inspired the artist's painting.

If you're an artist and would like to participate, visit www.clermontdowntown.com/wlfc for complete project details, the timeline, FAQs, and the application.and you'd like to participate, you can apply on our website.

Deadline is FRIDAY, AUGUST 7.

In July, we spent a week in Historic Cocoa Village for the Florida Main Street Preservation on Main Street 2026 conference, exploring, meeting new friends, and enjoying the little pockets of their town that make it so special. We visited so many great places, but The Village Art Gallery was one of the brightest highlights of our visit.

On Tuesday afternoon, we went adventuring and just outside of the welcome reception for the conference, I met two of the artists that show in the gallery on the street. They gave me their cards and invited us to visit the gallery around the corner. This was my first of four visits that week.

When I first walked in, I struck up a conversation with Bruce - a fellow artist, my new friend. Bruce and I talked about his gallery and the artists who show and sell their work there. He shared stories from over the years about his previous galleries and trips to festivals. We laughed as we talked about life as artists and what it means in different seasons. He pointed out spaces in the gallery and shared stories about some of his pieces on display.

Over the next few days I found myself going back multiple times, and making new friends with each visit. I met an abstract artist who taught graphic design in Cali and a painter who loves big, bold bespoke jewelry as much as I do.

We ended up buying a few small prints for souvenirs and gifts, an illustrated book about Ginger & Jasmine (scroll to see this dynamic duo AKA security at the shop), and a pair of beautiful earrings for myself from one of his talented jewelers.

Although I'll treasure our new pieces, my favorite part of this gallery is without a doubt the people behind it. The best part of this space is easily Bruce and his talented and diverse group of artists, who come together for their shared passion that is art.

Support local art. Talk about your passions. Make new friends. Do good work. And remember that every day can be an adventure if you surround yourself with the right people.

We're beyond excited to officially announce that the Florida Wildlife Corridor Foundation is the 2026 beneficiary of Art & Ales! 🎨🍻🌿

Join us on November 7 at Tidal Brewing Company for our second annual immersive live art event where local artists will create original paintings in just six hours, inspired by the beauty, wildlife, and landscapes of the Florida Wildlife Corridor.

This partnership is especially meaningful because the Foundation doesn't just protect Florida's wild places–they also champion the arts. Through initiatives like Wild Space Gallery and their statewide mural program, they use visual arts to inspire stewardship for Florida's unique landscapes, and wildlife and communities that make up the Corridor.

Our connection with the Foundation began in 2023 when we partnered to help bring Gypsea Arts' iconic Brooksville City Hall mural to life. Since then, we've had the privilege of collaborating through Tide for a Cause at Tidal Brewing Co. and welcoming the Foundation to our annual EcoFest events. Each partnership has strengthened our shared commitment to art, conservation, and community, making them the perfect beneficiary for this year's Art & Ales.

❤️ Sponsorship opportunities are now available!
Visit www.rootscreativeco.com/art-ales or email [email protected] to learn how your business can get involved.

Artists, stay tuned – more announcements are coming soon!

The time is here! Our call to authors is officially open for Booksville Festival Volume 3: Mythology. 📜🪽🏹

To apply: www.booksville.org/author-application

At this time, the call is open solely to authors in the Mythology genre and to new authors. We won’t process returning author applications until August 15th.

For more event details, application dates, and more: www.booksville.org

Booksville Festival Volume 3: Mythology is proudly presented by GFWC Historic Brooksville Woman's Club. Follow along for future announcements!

We’ve been working on some pretty exciting things with our friends at Tidal Brewing Company 👀🎨

Big announcements are coming this week, but here’s a little hint... it involves some of our favorite partners, art, music, a little friendly competition, and a fun way to support something meaningful.

Artists, be sure to keep your eye out. You don't want to miss this.

Think you can guess what we’re up to? Drop your guesses below 👇

The call is live! 🎨 Check out Clermont Main Street's first public art project. Open to local and regional artists.

For more info, visit: www.clermontdowntown.com/wlfc

Shout-out to Natalie Kahler for another amazing project idea, to Jessica Lynn for writing up an awesome call, and of course, to Historic Downtown Clermont for believing in the power of PUBLIC ART!

Barry and I love working with our partners over at Clermont Main Street, and this is just one of the awesome projects we will be working on with Clermont. Stay tuned for more and be sure to follow their pages to stay in the know!