Counts Candies

This episode breaks down why gross royalty numbers can be misleading and why buyers focus on Net Publisher Share, not headline dashboard totals. It also covers how decay rates, messy paperwork, and partial catalog buyouts can dramatically change a music asset’s true valuation.

Why Gross Royalties Lie: NPS and Catalog Valuation This episode breaks down why gross royalty numbers can be misleadin...

This episode breaks down why social media followers can be an illusion, then shows how artists can turn search traffic into owned email and SMS lists with lead magnets, direct landing pages, and merch offers. It also makes the case for direct-to-fan revenue as a more sustainable path than streaming payouts and algorithm-dependent reach.

Own Your Fans: Turn Search Traffic Into Direct Revenue This episode breaks down why social media followers can be an illus...

This episode breaks down why sync opportunities disappear when artists can’t deliver clean stems fast enough, and explains the four stem standard that makes tracks editor-friendly. It also covers building a lean home studio workflow, using metadata-tagged DISCO links, and turning each session into a catalog asset that can generate long-term income.

The 15-Minute Sync Rule and the Four Stem Standard This episode breaks down why sync opportunities disappear when arti...

The mission has never been about chasing clout—it’s about building a legacy.

I had the honor of sitting down with Jay Slangen, host of the Living Your Legacy Podcast, created by Rudy Mawer and featured on Inside Success TV, to talk about the journey, the grind, the vision, and what it really takes to turn your purpose into impact.

This conversation is for every entrepreneur, independent artist, DJ, creator, and dream chaser who’s betting on themselves. Success fades, but legacy lives forever. Every move you make today is writing the story people will remember tomorrow.

Much respect to Rudy Mawer for creating a platform that gives entrepreneurs, leaders, and changemakers a voice, and to Jay Slangen for leading such a meaningful conversation.

If you’ve ever wondered what keeps me motivated or why I’m so passionate about helping others win, this episode is for you.

🎙️ Tap in and watch the full interview:
https://insidesuccess.tv/programs/lylpod_stephen-counts?utm_source=product&utm_medium=share&utm_campaign=content_share&utm_term=4291316&utm_content=mobile

If this message inspires you, don’t keep it to yourself. Share it. Tag another visionary. Let’s build businesses, create opportunities, own our narratives, and leave a blueprint that outlives us.

Success is temporary. Legacy is forever. Let’s build something that outlives us.

Stephen Counts on LIVING YOUR LEGACY DJ Universe shares how he transformed hardship into Down By Law Management while using AI, artist ownership, and leadership to build a lasting legacy.

Learn how independent artists can escape the physical inventory trap by using print-on-demand, premium streetwear, and automated fulfillment to generate higher-margin merch sales. The episode also breaks down how to turn every purchase into owned fan data with QR codes and NFC tags that power long-term direct-to-fan growth.

From Merch Trap to Fan Data Machine Learn how independent artists can escape the physical inventory tra...

Downtown Music Publishing just struck a deal to represent the catalog and name, image, and likeness rights of hip-hop pioneer Biz Markie, timed to the 40th anniversary of his debut album. His widow, Tara Hall, is steering the estate as executor, splitting recorded masters through Revilo Records with Warner and Rhino, publishing through Surrey Lane, and now admin and NIL through Downtown — with a catalog sampled over 1,500 times still generating income four decades later.

The crew breaks down why this deal is a real blueprint for artists at every level: separating your publishing, sync, and NIL income streams early, why an executor plan beats a verbal promise to family, and how knowledge of self and building for the next generation is the real long game behind ownership. They close it out with concrete takeaways on registering publishing, owning masters, and treating every placement like it is building toward year forty.

Biz Markie's Blueprint: The Estate Deal Behind Generational Wealth Downtown Music Publishing just struck a deal to represent the catal...