Serben Solutions

Is marketing the same as sales? Is Sales the same as marketing? The answer is no, to both questions. A small business must learn how to make them work together.
https://www.linkedin.com/pulse/understand-deploy-dynamic-duo-sales-marketing-business-john-serben-gsxec

Shady ads, unobtainable results, outrageous promises. We have all seen them in marketing campaigns. We may have even been guilty of using them or similar ideas. In order to build consumer trust and brand loyalty, we must be honest in our marketing

https://www.linkedin.com/pulse/why-entrepreneurs-must-adhere-ethical-marketing-practices-john-serben-hahxc

Marketing: the process or technique of promoting, selling, and distributing a product or service. We all do it. Sometimes directly, sometimes indirectly or passively with our actions. Are you an expert marketer? Are you an expert in your field? Read on how you can combine your expertise and marketing to grow your business.

https://www.linkedin.com/pulse/marketing-cultivate-thought-leadership-expert-status-grow-john-serben-onmtc/?trackingId=XyJaYsYNSneQZAfJ24ovhg%3D%3D

Have you ever had a challenging employee? A co-worker who is always negative? What do you do in this labor market?

Check out this weeks article on management.

https://www.linkedin.com/pulse/how-manage-toxic-employee-john-serben-7vn0c

Have you ever hired the wrong person? Great experience, solid interview, but just didn't work out? Could it be they were the right person and you just put them in the wrong job? Pre hire assessments are a great tool, but they give you the most value when interpreted by a professional.

https://www.linkedin.com/feed/update/urn:li:ugcPost:7198748926181588992/

Everyone loves a "New Idea." But are they a good thing? With the growth of social media and AI there seems to be a new idea every few seconds and they can be very distracting. Here are some tips on staying focused

https://www.linkedin.com/pulse/leadership-overcome-fomo-shiny-object-syndrome-john-serben-in7ac/?trackingId=eQYH7jg0Qcml%2BGaP8TsBTA%3D%3D

Have you ever made a bad hire? Has it happened more than once? One thing that can improve not just your hiring but your overall bottom-line is pre-hire assessments

https://www.linkedin.com/pulse/from-hiring-development-how-employee-assessments-can-your-john-serben-hfzxc

Boeing, Jack in the Box, Exxon, British Petroleum, Johnson & Johnson, all have something in common. These companies faced a crisis. All of them have weathered the crisis, albeit with some tarnished reputations. So how do you manage a crisis in your company?

https://www.linkedin.com/pulse/discover-how-business-leaders-can-turn-crises-john-serben-9tjhc

Do you have a team? Do you lead them or manage them? Do you know the difference? Check out this weeks article as we dig deeper into leadership.

https://www.linkedin.com/feed/update/urn:li:linkedInArticle:7190738422305583104/

You have achieved your dream of becoming a leader. You have all the skills we have talked about. Now what? Where and how do we lead our team? Let's talk strategic leadership.

https://www.linkedin.com/pulse/strategic-leadership-navigating-long-term-success-john-serben-i749c

When I was in basic training at Ft Benning the motto of the infantry was "Follow Me" and they have this 8ft bronze statue standing at the entrance. I learned a lot about both good and bad leaders in the military and have seen plenty of both throughout my career. Today we discuss becoming a leader at the top of their game. One who doesn't have to tell someone to follow them, people follow them automatically.

Are you a leader? Are you effective? How do you know? Does your team agree and respect you? Check out some qualities all leaders should have.

https://www.linkedin.com/feed/update/urn:li:linkedInArticle:7183190006147002368/