EfinityTech

It's all everyone's talking about in virtually every space—AI. Companies are either looking for ways to incorporate it or avoid it. Love it or hate it, you can't ignore it.

For businesses big and small, this begs the question: how does AI affect search visibility?

Web presence is the number one way many businesses drive sales. Now, brands are wondering whether they should shift focus from traditional search engines to large language models (LLMs), like ChatGPT, Gemini, Claude, Perplexity, and others so online traffic doesn't suffer.

We're navigating this shift in search trends by incorporating an AI strategy that complements SEO efforts and builds long-term value. Here's our take on AI in search, how to plan for it, and how we can help you capitalize on the opportunity.

How to Optimize for AI Search & Improve Website Visibility Is your brand adapting to AI search? Learn how AI is being used for search, how it differs from traditional search engines, & what you can do to improve visibility.

See how our local SEO strategy drove a 44% increase in organic clicks and dominant visibility across Snohomish & King Counties for Everett Office Furniture!

We've worked with Everett Office Furniture for several years, supporting their business with SEO, hosting, and email services. Over the past three years, this collaboration has driven steady, sustainable growth and significantly improved their online presence.

✅234% increase in Top 10 keyword rankings
✅44.3% increase in organic clicks YOY
✅Page one dominance for local searches
✅Clear growth tied to "used office furniture"

In their words:
"I have been working with Vaughan and Selah on our website for 3 years. They helped us target our market areas. We specifically focused on the used furniture business by creating a separate category on our website. We have seen a tremendous increase of exposure. Customers can see what we have available on our showroom floor."

- Duc Button, Manager, Everett Office Furniture

Read the full report on our blog 👉https://www.efinitytech.com/vsm-blog.aspx?post=13667

Growth in Top-10 Google Rankings for Everett Office Furniture Local SEO strategy drives 44% increase in organic clicks and dominant visibility across Snohomish King Counties. Everett Office Furnitureserves Snohomish

This is a reminder that our office will be closed December 25th. While we’ll have reduced staff on the days surrounding the holiday, our team is still here to support you and will respond as soon as possible.

Have a Merry Christmas and Happy New Year!

Our office will be closed for Thanksgiving weekend, November 27th and 28th. Wishing everyone a happy and restful Thanksgiving!

In honor of Veterans Day, our office will be closed tomorrow, Tuesday, November 11th. We express our gratitude to the brave men and women who have served and sacrificed for our country. We also extend a special thank you to our very own veteran, Mark DeLong.

New Website Launch: Dickman-Hines Lumber! It was a pleasure working with Blair and Stephanie to create a website that truly reflects their business. Here’s what they had to say about the process of working with our team:

"We were in desperate need of a modern and functional website that was reflective of who we are as a company. After seeing Efinitytech’s portfolio and noticing that they had worked with other professionals in our industry and many other companies in our area as well, we were excited to partner with them and benefit from the full range of support they provide their clients.

From the very beginning, the Efinity team was a pleasure to work with. Vaughan and Aaron really listened, were incredibly patient with our timeline, and took the time to understand the nuances of what our business needed in a website. Whenever we had a question or were collaborating on parts of the website, the communication was fast, clear, and helpful every step of the way.

The result is a standout website that looks and functions seamlessly. We couldn’t be happier with how everything turned out, it captures who we are and what we do. Thank you, Vaughan, Aaron and the Efinity team; we are proud to have this represent our company online."

— Stephanie & Blair Dickman, Dickman-Hines Lumber

Check it out at https://dickman-hines.com/

Web accessibility is a growing concern for online businesses—financially, legally, and ethically.

A website that isn't ADA Compliant creates hidden costs, some of which you're probably paying without realizing.

❌ You're likely losing sales.
❌ You can get sued.
❌ You exclude real people.

The accessibe Utility provides the highest level of ADA Compliance available, and is continuously updated. From increasing font size, to enabling a seizure-safe profile, it ensures your site is usable by everyone—without altering its core design or performance.

Want to learn more? As a preferred provider, we can offer this for a monthly cost with NO set-up fee.

Check out the accessiBe widget on our website 👉 https://www.efinitytech.com/ada-compliance.aspx

A longtime client of ours was hit with a ransomware attack!

Fortunately, they had the foresight and good luck to have increased their insurance for such criminal damage. The insurance company called in Pathway IT who was able to thwart the attack, avoid paying the ransom and recover the files!

In conversation, Pathway IT expressed dissatisfaction with their own website, and how impressed they were with our client's website.

The rest is history! Pathway is the proud owner of this splendid site!

Check it out their new site👉 https://pathwayit.net/

How we helped Skyline Sign & Wrap double revenue in just one year using SEO and SEM!

Skyline Sign & Wrap is a local business in Lake Stevens, WA, specializing in custom signage and vehicle wraps. With a growing reputation for high-quality work, they reached out to us a year later, ready to expand their customer base through digital marketing.

We started Google Ads for immediate growth. In 14 months, we delivered:
✅ 491 conversions
✅ 6% CTR
✅ 14.49% conversion rate

Then layered SEO for long-term visibility. In 6 months, we've seen:
📈 36.64% increase in organic traffic
📈 60.66% increase in organic conversions
📍 1st page local rankings for competitive terms

With a growing lead pipeline and top local visibility, Skyline is positioned for sustainable, compounding growth.

Are you a local business ready to maximize your digital presence? Are you having trouble reaching the right audience?

We specialize in helping local businesses stand out in a crowded online space, using strategies that are data-driven, results-oriented, and fit to your budget.

Read the full blog post here: https://www.efinitytech.com/vsm-blog.aspx?post=13266&title=Skyline-Sign-&-Wrap-Doubles-Revenue-Over-Last-Year-with-Efinity-SEO-&-SEM!

Skyline Sign & Wrap Doubles Revenue Over Last Year | Efinity SEO/SEM Delivering high-quality leads through Google Ads & boosting local rankings through SEO for Skyline Sign & Wrap. Learn how we can drive traffic for your local business.