PatientX
HEALTHCARE MARKETING SPECIALISTS PatientX (formerly 724 | Medical Marketing) is a trusted partner and leader in healthcare marketing.
We gather patient and provider insights using a collaborative model of Big Data, Social Data, and Thick Data driving results for our healthcare partners.
06/03/2026
CONNECT: The Patient's Voice, by Michael Winkleman, is an Amazon Best Seller in Hospital Administration & Care, and you can buy it now on Amazon! 118 patient and family voices. Written for everyone in the room, not just the clinician.
Patients don't remember the diagnosis first.
They remember whether someone said their name. Whether anyone sat down. Whether the bill made them feel like a number or a person.
If any of this resonates, grab your copy or gift it to someone you know who works in healthcare here: https://a.co/d/0dNOLmrT
They do not remember the medication. They remember whether you looked at them or the screen.
After a decade of listening to patient stories, found the pattern is always the same: it is rarely the clinical details that stay with people. It is the moment.
In its first week, Connect: The Patient’s Voice achieved an Amazon Best Seller ranking.
Find the book on Amazon here: https://a.co/d/0dNOLmrT
05/29/2026
Access to care does not begin at the front desk. It begins the moment a patient visits your website.
If a site is difficult to navigate, slow to load, or not accessible to all users, some patients never make it to the next step. Not because they chose not to.
Because they could not.
Accessibility is not just a requirement.
It is part of the patient experience.
05/27/2026
Patients don't remember the diagnosis first.
They remember whether someone said their name. Whether anyone sat down and connected with them personally. Whether the bill made them feel like a number or made them feel like a person.
CONNECT: The Patient's Voice, by Michael Winkleman, is now available on Amazon. 118 patient and family voices. Written for everyone in the room, not just the clinician.
If any of this resonates, grab your copy here or gift it to someone you know who works in healthcare: https://a.co/d/0dNOLmrT
Connect: The Patient's Voice Connect: The Patient's Voice: Listening, Leading, and Transforming Care
05/25/2026
Today we pause to remember and honor those who gave their lives in service.
Their sacrifice is not forgotten.
We are grateful for the commitment, courage, and dedication shown in protecting others.
05/20/2026
It started with listening. Over a decade of patient stories. 118 voices. One consistent truth: the moments patients remember most are rarely clinical.
They're human.
CONNECT: The Patient's Voice is NOW AVAILABLE on Amazon! Michael Winkleman wrote this book for every single person in a healthcare environment who affects a patient's experience, because there is no neutral role. Every healthcare worker can make a difference in a patient's experience of care!
If you are in healthcare or know someone who is, order a copy or gift it to someone today: https://a.co/d/0dNOLmrT
05/19/2026
Patients rarely make decisions in isolation. They look for reassurance before they take the next step. Reviews play a big role in that decision. The challenge is getting them consistently.
Start simple:
Ask right after a positive visit
Keep it short and natural
Make it easy with a quick link or QR code
Learn how to do this in a way that feels natural and stays HIPAA-safe. https://patientxagency.com/how-to-ask-for-patient-reviews-without-sounding-pushy-and-stay-hipaa-safe/
05/14/2026
A website visit does not always lead to an appointment.
Patients arrive with questions.
They are looking for clarity, direction, and reassurance.
If they cannot quickly understand what to do next, they move on.
It is not always a traffic issue.
Sometimes, it is a clarity issue.
https://patientxagency.com/optimizing-your-website-for-patient-conversions/
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